From May 10th to 12th, the 2023 World Brand Moganshan Conference was held in Deqing, Zhejiang. As one of the key activities of the conference, on the morning of the 10th, the forum on "Sharing the Responsibility of the Times and Creating a Better Life" - Health Brand Building and High-quality Development of Health Industry was successfully held. Academic institutions and well-known enterprises gathered together to discuss the innovative development path of health brands under the high-quality development of China's health industry.
Brand is an important symbol of high-quality economic development, as well as the internal support of a quality powerhouse, and a concrete manifestation of the development of enterprises with the times. Nowadays, more and more enterprises are accelerating brand building, building brand advantages, and demonstrating brand power in integrating into the new development pattern. As a pioneer and promoter of the big health industry, Perfect Company takes root in China, closely follows the strategic pace of "Healthy China", actively lays out the health industry, builds corporate brands, and contributes to the strength of overseas Chinese enterprises in the wave of high-quality development.
What is a brand? It has many definitions, the connotation of the brand is not a simple logo, it represents more culture, personality, etc. Just as the core of Perfect Aloe Vera Gel is the brand. Gu Runjin, chairman of Perfect (China) Co., Ltd., said that in the past 30 years rooted in China, Perfect Company has insisted on strengthening the brand with strength, extending the brand from the overall situation, upgrading the brand with innovation, and inheriting the brand with culture. Perfect company deeply cultivates the health industry, is committed to providing consumers with healthy and beautiful service solutions, especially in the past 3 years, the cumulative investment in base construction, digital upgrading, supply chain construction and other aspects of more than 4 billion yuan, and strive to achieve from manufacturing to creation, from speed to quality, from products to brand.
As the fist product of Perfect Company, in the past 30 years, Perfect Aloe Vera Gel has been recognized and loved by consumers, and this small aloe vera gel has become an affordable good thing for consumers to compete for grass. In May 2023, the brand value of Perfect Aloe Vera Gel in 2022 was RMB 5.227 billion after being evaluated and certified by the World Brand Lab, a brand evaluation consultant and its independent evaluation committee.
At the event, Perfect Company released the brand value of Perfect Aloe Vera Gel and launched the film "Magical North Latitude 23° North Latitude". The film deeply explores the perfect aloe vera ecological planting base, at 23° north latitude, not only rooted in perfect aloe vera, but also rooted in farmers' awe and respect for the earth, yearning for a better life. As said in the film, "perfect people know that only by respecting nature can they get natural long-term natural gifts", which is the tacit integration of aloe vera and perfection, heaven and earth, and it is also Perfect Company's unremitting pursuit of high-quality development of the brand.
According to reports, "Magical Northern Latitude" is a series of geographical propaganda films, the column with the slogan "From the northern latitude, discover treasure China", from a geographical perspective, focusing on the advantages of the production area, interpreting the industrial transformation from Made in China to "Made in China" under the guidance of the green development strategy.
Excellent product quality often stems from the pursuit of perfection and perfection. Behind each aloe vera gel is the quality of perfect people, from the acceptance of raw and auxiliary materials, production process control to finished product release, need to go through nearly 100 times of quality inspection and inspection. Perfect Company selects high-quality aloe vera raw materials and uses freeze-stabilized extraction to ensure that the active ingredients in the product can be preserved to the maximum. In the study, the R & D personnel found that the viscosity of aloe vera gel will significantly affect the filling speed, after trying hundreds of formulas, at all costs finally found the appropriate formula ratio, so that the gel is thick but not sticky, smoothly achieving rapid filling.
In the past 30 years, Perfect Company has been adhering to the "pursuit of perfection" quality policy, committed to providing consumers with sufficient net content products, in view of the problem of net content control under the condition of 200 high-speed dynamic production per minute, Perfect Company regardless of the cost, invested nearly one million yuan to purchase a fully automatic net content online checkweighing system to ensure that the net content of aloe vera gel delivered to customers is not less than 40g.
After the automatic net content checkweighing system is launched, the "net content" inspection item has a one-time inspection pass rate of 100% and a rejection rate of 100% of defective products. Behind these two 100% is the embodiment of the company's strong capital investment and excellence in quality management, and adheres to the development concept of continuously providing consumers with high-quality products.
Tube intake, filling, coding, automatic code scanning, automatic coating, boxing... In the intelligent manufacturing workshops of Perfect South China Base and Yangzhou Base, on average, 6 aloe vera gels walked off the production line in less than 1 second. Nearly 100,000 sticks of aloe vera gel are sold from here to consumers at home and abroad every day. The intelligent manufacturing process of an aloe vera gel is a microcosm of the perfect digital development results.
Green tube body, simple aloe vera logo, fragrant transparent gel-like paste, this is the classic packaging of perfect aloe vera gel. As a skin care product loved by consumers, Perfect Aloe Vera Gel has not only won the favor of many consumers with excellent quality and classic image, but also made continuous breakthroughs and innovations in marketing innovation to create a strong brand value.
In recent years, in the face of the pursuit of individualization and trend sense today, Perfect Company has built a "new national tide" image by mining traditional Chinese cultural elements, giving products a new value connotation. The new packaging of the national chao version of aloe vera gel takes "spring pine" as the main design element, trying to let the audience feel more Chinese elements, but also inject a distinctive personality into the brand, creating a traditional Chinese cultural product design system of "taking the country as the tide and the power of the East".
Perfect Company said that it will always walk with the times, give full play to the bridge role of overseas Chinese businessmen and overseas Chinese enterprises while developing steadily, devote itself to various social welfare undertakings, undertake corporate social responsibility, and contribute "perfect" power to building a strong brand and a healthy China.