On May 11, the TV series "Contest for Life" can already be watched on the first two episodes of the genuine video platform. The single episode of this TV series is about 60 minutes long, and the total is 12 episodes. Starring Lee Yoon-hee and Hong Jong-hyun, the play is a more interesting Korean workplace inspirational drama.
In the play, the heroine belongs to a typical low-educated group, but in the plot content, she is making unremitting efforts to become a workplace elite through her own workplace. This kind of workplace inspirational drama for low-educated people is also more peculiar in the market of Korean dramas. Because in the Korean drama market, there are many chaebol satirical dramas, and workplace drama works do not emphasize inspiration.
In the global TV drama works, those involving workplace content are basically no longer inspirational as the theme. The more mature the TV drama market, the rarer the inspirational TV series in the workplace. Like in the Korean drama market, there is not even much shooting of workplace drama content. They are more concerned with the genre and content of TV dramas that satirize chaebols.
Therefore, after the launch of this "Contest of Life", some Korean drama viewers ridiculed that Korean drama works ridiculed the chaebols all day long, which made the chaebols invested in Korean dramas unhappy, so they wanted to invest in a workplace inspirational TV series to cultivate more leeks among the Korean drama audience so that they could be transported to the labor market of the Korean chaebols. Of course, this is a kind of ridicule from fans of the show.
In "Contest Life", the heroine belongs to a typical low-educated group. After graduating from junior high school, she had to go to a technical school because of tuition fees. After graduating from technical school, the heroine went to an online university. The online university in Korean dramas is a bit similar to our adult self-examination or correspondence university and so on. After getting her diploma from online university, the heroine worked for a small advertising agency.
In the plot content that has been broadcast by the play, the heroine has worked diligently in the small advertising company where she works and has become the pillar of the company. Although this company can only plan some low-end business activities, the heroine is still working hard and has become a real role who can stand alone. This state of hard work is, of course, inspirational in the workplace. Of course, there may also be audiences who feel that this heroine is too involuted.
In this small advertising agency, there are young people who refuse to involve. In the plot, the company is going to hold a commercial live event on the weekend, and the company's personnel need to be out. However, the post-90s young women who have just worked in the company refuse to work overtime and do not answer the phone, thinking that the company has no right to ask them to work overtime during their weekend break. Because of the lack of manpower, the heroine can only overcome the difficulties by herself.
The post-90s youth who refused to work overtime, when the heroine talked to him, unceremoniously replied to the inspirational heroine in the workplace, not only laughing at her work attitude, but also ridiculing her three-nil education. This ridicule made the heroine enter an inferiority state for a while. Obviously, in the Korean workplace, this kind of university degree obtained by correspondence is also not valued. I think this problem is also widespread in China. In fact, on our side, universities other than 985 and 211 are not looked at.
The main purpose of the TV series "Contest Life" is, of course, not to lie flat, not that young people do not work overtime, but to give chicken blood to the audience of the show, especially the inspirational chicken blood in life and workplace. Therefore, although the heroine has a very low education, she works very hard, and when she participates in the advertising competition, she is also a person who can use it for ten people - when she knows who the competition will have been spent, the heroine still has an attitude of not abandoning and not giving up.
Obviously, in the follow-up plot of this TV series, the heroine will be given a lot of opportunities. Later in the content, the heroine entered the top advertising agency and opened her own road. In a chaebol market environment like South Korea, the apex of the low-educated heroine's road is actually known to the audience. However, this story of opening and creating dreams can still make some viewers feel empathetic and realize their short-term happiness.
After the show was broadcast among Chinese audiences, the word-of-mouth effect was not good. The main reason for the bad reputation is that Chinese audiences have seen too much of this kind of inspirational stories in the workplace. At present, the audience prefers to watch peaceful stories, and does not like to watch stories in the workplace. Ten years ago, when it was said to work overtime, everyone agreed and could reach a consensus. And now, the audience has opened a new mode, working overtime, but just engaging in involution.
Therefore, after this "Contest for Life" was broadcast in the Korean drama and other TV drama markets, the word-of-mouth effect was not very good. Some fans even ridiculed that South Korea's chaebol's investment in this kind of TV series is just fertilizer for South Korea's low-educated people (leeks). When the aesthetics of TV dramas cannot keep up with the aesthetics of the audience, they are easy to be ridiculed by various things. (Text/Ma Qingyun)