During the first small holiday after the Spring Festival, people's demand for travel, entertainment and other needs that people had saved for three years exploded, creating the hottest May Day in history. According to T3 travel big data, from April 29 to May 3, the overall number of taxi trips of users increased by more than 159% compared with the Spring Festival period this year, and check-in in third- and fourth-tier cities, "special forces" travel, short-distance travel, and exchange tourism were popular.
In order to help users travel more cost-effectively and conveniently, and release more consumption potential, T3 Mobility has also invested 100 million yuan in a recovery fund, which will be distributed in themed activities such as May Day holiday travel.
Weihai, Liuzhou and other characteristic cities are on the list, and third- and fourth-tier cities have become new popularity
During this year's May Day holiday, travel data returned to a four-year peak. According to T3 travel big data, from April 29 to May 3, the peak call volume of the platform increased by more than 179% year-on-year, and the overall number of users' taxi trips still increased by 159% compared with the Spring Festival period in 2023.
According to the distribution data of travel orders of T3 travel users, the top 10 cities in terms of travel order volume are Nanjing, Hangzhou, Shenzhen, Qingdao, Chengdu, Suzhou, Chongqing, Shanghai, Tianjin and Changsha, and the core first- and second-tier cities are still hot.
However, unlike the "unique show" of previous years, this year's May Day holiday, some unpopular and characteristic cities have also opened the "crowd of people" model, becoming a new Internet celebrity check-in place. T3 travel big data shows that in the top 10 list of call volume year-on-year growth rate, the third- and fourth-tier cities are the mainstay, namely Weihai, Liuzhou, Yantai, Dalian, Taizhou, Jiangmen, Zhongshan, Huizhou, Jinhua and Zibo; Among them, the call volume of Weihai travel increased by 900% compared with the same period last year.
"With the superposition of multiple factors such as the high demand for travel accumulated for many years, avoiding crowded big cities, and phenomenal traffic pull such as Zibo barbecue, some third- and fourth-tier cities such as Weihai, Liuzhou and Jiangmen have seen rapid growth in travel data during this May Day period." Analysis of the person in charge of T3 Mobility.
After 00, the "special forces" became the main force, checking in attractions and food more than a day
Among the May Day travel crowd, young people have become the main force of travel. Among the users who took a taxi through T3 during the May Day period, post-00s ranked first with 38%; followed by the post-90s, accounting for 27%; The post-80s generation ranked third, accounting for 18%.
Many young people have also significantly increased the frequency of taxi trips. T3 travel big data shows that during May Day, the three age groups with the highest average daily taxi frequency are post-00s, post-90s, and post-80s, with 10, 5 and 4 times respectively. Among them, the frequency of taxi rides after 00 far exceeds that of the post-90s and post-80s, becoming the main force of the veritable "special forces".
T3 travel data mentioned that the post-00s "special forces" group, which was once active in March and April, was still enthusiastic during May Day, and the post-00s users with the most frequent taxi hailing were as high as 39 times a day.
"In order to be able to check in more attractions and eat more food in a short time, we will take a taxi with a few people over a long distance and ride shared bicycles for short distances." During May Day, Nanjing City Order King - college student Xiao Li showed his and his roommate's Nanjing one-day "special forces" itinerary: take a sleeper to Nanjing, rush to the Nanjing Museum in the morning, and then check in all the way to Sun Yat-sen Mausoleum, Wutong Avenue, Ming Imperial Palace, Jiming Temple, Zifeng Mansion, Xuanwu Lake, Confucius Temple and other attractions, and eat a late-night snack in Haidilao at night.
Short-distance tourism and exchange tourism are popular, and cross-city travel is now a new way
During this year's May Day holiday, cross-city travel is still hot, which is confirmed in the T3 travel data. It is reported that from April 29 to May 3, the number of calls to and from airports, railway stations, passenger stations and other transportation hubs increased by 373% year-on-year, Shanghai, Chengdu, Nanjing, Hangzhou and Changsha are the five popular departure places, and Nanjing, Suzhou, Shanghai, Chongqing and Chengdu are the five popular destinations.
In addition to station connections, the proportion of short-distance taxi trips by families is also increasing, driving further growth in cross-city orders on ride-hailing platforms. According to T3 travel data, from April 29 to May 3, cross-city orders increased by 180% year-on-year, with Wuxi, Chengdu, Shenzhen, Guangzhou, Jinan, Qingdao, Hangzhou and other places as popular starting points, and Nanjing, Suzhou, Chongqing, Jiangmen, Zhuhai, Weihai, Yantai, Zibo, Wenzhou and Jinhua being the top ten popular destinations.
It is worth mentioning that this year there are also some new ways to travel across the city. T3 travel data pointed out that during the May Day period, among popular tourist cities such as Nanjing, Qingdao, Wuhan and Changsha, the registration places of users with the largest proportion of orders in each city were shown as Qingdao, Nanjing, Changsha and Wuhan. It can be seen that users in Nanjing-Qingdao and Wuhan-Changsha have played "exchange tourism" and rushed to destinations in their respective provinces.
Set up a consumption fund of 100 million yuan to promote the recovery of consumption
The May Day Golden Week has made the recovery of travel and other industries show rapidly, and at least 40 places across the country have announced the launch of a new round of consumption coupon issuance, continuing to use real money to "grab back" those human fireworks.
In this regard, T3 Mobility also announced a few days ago to invest 100 million yuan in consumer funds to help consumption pick up and recover. "During the 2022 Nanjing International Consumer Festival, we invested real money to participate, which injected strong momentum into Nanjing's economic recovery. This time, we continued to invest 100 million yuan in consumption funds around the theme activities such as the May Day holiday and weekend nodes, which is also a positive response to the call of various places, stimulating the enthusiasm of residents everywhere with practical actions, and contributing more to boosting consumption. The above-mentioned person in charge said.
In addition, in order to fully ensure the safe travel of T3 users and drivers during the May Day period, the T3 Travel Safety Management Committee also established a special leading group for May Day holiday safety and launched a number of safety measures. For example, strictly implement the 7×24-hour duty system, strengthen safety education and training for drivers, launch drinking reporting and after-alcohol care telephone services nationwide, and strengthen the safety protection of long-distance orders.