During the May Day holiday, Kerry City Pudong joined hands with DarkRunners, an urban sports culture promotion group, to create a series of pop-up activities themed "Sports Play". Relying on the sports trend culture favored by young people nowadays, it integrates multiple forms such as visual film festivals, art crossovers, and original music, injects interactivity and fun, and invites more citizens who love sports to join it.
Simple black lines, changeable hairstyles, bizarre big-eyed weirdos... Lala Company is an art illustration project pioneered by artist Radio Woon from Malaysia. The joint art installation created by Lala Company and DarkRunners for the pop-up event in Kerry City, Pudong, created a multi-faceted sense of humor and affinity in the runners' daily life with a relaxed and lively image. It is intended to express the normalization of sports life, and humorously expounds the moment of "relaxation" through exercise.
The "RUNNER'S VISION STREET THROUGH THE EYES OF RUNNERS" SERIES OF PHOTOGRAPHY EXHIBITIONS INCLUDES WHAT RUNNERS SEE, FEEL, AND HEAR WITH THEIR LENSES DURING THE RUN... It is the most intuitive and three-dimensional display of "urban road running culture". Not only that, for most people in the city who take the subway bus to the "two points and one line" and have never had the opportunity to stop in the unfamiliar streets and alleys, "RUNNER'S VISION" is more like a unique "urban exploration guide", where the runner himself "leads the way" and records the other side of the city in the vicissitudes of day and night through the lens of thousands of people. The works in this exhibition are provided by photographer Leng Shui, showing different moments of runners.
From April 29th to May 20th, Kerry City Pudong and DarkRunners will continue to unlock a series of urban trend sports: not only running, but also integrated urban cycling, rooftop yoga and other sports forms, interspersed with trail runners and marathon runners sharing dry goods to meet the interests of different sports players.
At the same time, Kerry City will unite with many sports lifestyle brands in the mall and Shine, the Kerry City sports community, to jointly create a "Sports Play Jia Jia Festival", set up an interactive experience area, and create a diversified, immersive sports scene inside and outside the venue, integrating sports, fun, cooperation, interaction and socialization, so as to achieve "moving everywhere in 'Jia Ji
The Melting Pot and KOKOYI, an original low-carbon and environmentally friendly band, inject rhythmic beats from different styles into the sports scene, which is a specially customized listening feast for outdoor "sports players", allowing the body to relax after a hot sweat following the swaying melody.
Source: Pudong release