Text | Mingdong Technology
Due to well-known reasons, the new machines launched by Huawei in the past two years do not support 5G networks, and the processors they are equipped with are not the latest, which has caused many netizens to discuss. However, through the latest sales list, Huawei's mobile phone sales do not seem to be affected by the lack of support for 5G and the absence of new processors, but have become the fastest growing manufacturers.
Domestic smartphone sales in the Q1 quarter of 2023 were released
Recently, the market research agency Counterpoint released the sales report of the domestic smartphone market in the Q1 quarter of 2023. According to the report, China's smartphone sales in the first quarter fell 5% year-on-year, the lowest sales figure in the first quarter since 2014. It can be seen that the entire market has not shown signs of recovery, and the overall sales performance is still average.
However, through the ranking of the top seven manufacturers in market sales, Huawei and Apple have become the only two manufacturers that have grown against the trend. In particular, Huawei's year-on-year increase in the first quarter of 2022 reached 41%, far exceeding other manufacturers, while Apple's increase was 6%, what do you think of this performance?
In terms of specific rankings, the top five manufacturers in domestic sales in the first quarter are Apple, OPPO, vivo, honor and Xiaomi, while Huawei and realme are sixth and seventh respectively, as for the Other lineup, it is estimated that there are Samsung, ZTE and other manufacturers.
How does Huawei grow against the trend?
Everyone must also be curious, why can Huawei mobile phones still achieve contrarian growth without new processors and 5G networks? In the final analysis, it is mainly because the image of the Huawei brand is deeply rooted in the hearts of the people, up to now, when it comes to Huawei mobile phones, the first reaction of most users is still high-end, which is incomparable with other domestic brands.
And it is worth mentioning that although the Huawei P60 Pro released some time ago is inferior to the flagship of other domestic brands in terms of image hardware configuration, it makes up for the lack of hardware with its powerful algorithm capabilities, and even slightly better. The IMX989 that won the IMX888 sensor with the friend is indeed nobody, right?
In general, Huawei can maintain rapid growth in such a contrarian trend, firstly because of the strong brand appeal, and secondly, because the product experience is really good. In these aspects, other domestic brands do have to learn well.