"It's only on weekends when the family can sit together neatly and have a good meal."
This is the sentiment posted by a photographer with a small popularity and fan base on social networks, which has resonated with many people who work hard in first- and second-tier cities.
This is a new generation of consumers looking for a work-life balance. They believe in struggle and hard work, and take the initiative to bear all kinds of pressure in the workplace, hoping to make continuous progress and give themselves and their families a better life. Back home, they long to return to relaxation and polish their lives into what they love.
In order to create a relaxed and comfortable home life, more and more people choose to invest more cost and time in home cooking, dining, home office, reading, and learning, and they pay more attention to pursuing self-expression, which has also driven the upgrading of consumer demand for small household appliances. In addition to simply considering the function, when selecting small household appliances, they will also combine factors such as experience pleasure and operational intelligence to select, and believe that small household appliances are also part of home furnishings, hoping to create a comfortable and decent home environment.
Under the trend of market consumption stratification, Dongling found that the new middle-class consumers are willing to pay for "technology" and "taste", they have higher requirements for quality, and their shopping preferences are to choose high-end brands. According to the White Paper on the Consumption Trend of New Middle-class High-end Home Appliances, more than 70% of consumers in the current middle class choose to enjoy a high-quality life.
At this opportunity, Dongling Electric has carried out a new upgrade of positioning and advanced to the brand of "high-end new domestic small household appliances". Focusing on regional scenes such as pretreatment kitchens, home cooking, and household cleaning, Dongling has launched explosive products such as fruit and vegetable cleaning machines, steam cookers, and fabric cleaning machines, which have attracted the attention and love of the industry and consumers. In 2022, Dongling fabric cleaning machine has just been listed, and in the same year, it has been listed on the top 1 of the hot selling list of Double 11 and Double 12 on Tmall and Jingdong platforms.
On April 27 this year, Dongling also unveiled its new brand image at the AWE2023 China Home Appliance and Consumer Electronics Expo in Shanghai, allowing more people to feel and share the free home experience inspired by Chinese life.
The fabric steam cleaning power is high-energy throughout the process, creating a clean living home
The skin-friendly and soft fabric material has become a popular home decoration standard, and because the objects are huge and difficult to disassemble and wash, the stains and bacteria generated daily have become a new cleaning problem. Long-term cleaning is not in place, but also easy to breed bacteria, mites and other invisible health hazards, based on the demand for fabric deep cleaning, everyone is looking for a more suitable solution for Chinese consumers, Dongling Electric launched a steam fabric cleaning machine.
"Steam sterilization" has always been a widely trusted cleaning method in China, in order to bring many Chinese families a more secure fabric cleaning experience, Dongling fabric cleaning machine innovatively integrates steam cleaning technology into self-heating high-temperature melting fabric cleaning technology to achieve decontamination, sterilization and mite removal three-in-one.
Dongling Exhibition site also has a special product use experience area, many visitors come to interact closely. The staff first knocked over soy sauce and coffee to simulate common fabric stains in the home, and then cleaned it through the high-temperature cleaning mode with stronger cleaning power, spraying, brushing, and three sucking, back and forth a few times, and the dirt on the fabric instantly became clean! Customers who stopped to watch expressed their admiration and recognition for this high-energy "dirt sucking magic".
In addition, daily seemingly clean fabric fabrics can also achieve a deep cleaning effect with a sterilization and mite removal rate higher than 99.9% through the steam cleaning mode, such as dolls, throw pillows, mattresses, etc. that children can't put down, protecting the family's home life health from the source and making the family's daily contact more secure.
It is not only innovative in function, but also targeted innovation and improvement in design. The fuselage adopts a high-quality titanium gray color scheme, and the hidden design of the water purification tank and waste water tank is different from the traditional fabric washing machine. With its forward-looking design concept and product definition, Dongling stood out from many candidate works around the world, and recently won two "Oscars" in the design industry - 2023 German IF Product Design Award and 2023 German Red Dot Design Award, representing the international industrial design industry's high recognition of Dongling products' innovative design and quality.
It is reported that Dongling fabric cleaning machine has also been successfully shortlisted for this year's China Home Electric Epland Award, and the winning results will be announced on April 29, so wait and see!
The rotating fruit and vegetable washer becomes the focal point for efficient pre-treatment of ingredients
The invisible pesticide residue bacteria on the surface of fruits and vegetables cannot be removed by simple hand washing, which has become a dietary concern for many families.
Dongling advocates a modern family kitchen, where people can scientifically and efficiently complete the pretreatment of ingredients under the cooperation of small household appliances, so that everyone can be liberated from the complex and trivial preparation work, and more freely and confidently cope with the cleaning and cooking of ingredients.
Dongling began to sell the first capsule fruit and vegetable cleaning machine in 19 years, and soon became popular on the whole network, and the cumulative sales of all channels have exceeded 1 million+ units. Dongling continues to cultivate the field of fruit and vegetable cleaning machines, according to the market demand and changes in user habits, the industry's first rotating wireless fruit and vegetable cleaning machine was unveiled at this AWE exhibition. Dongling innovatively upgraded the cleaning method to a new dual-effect fast washing mode of "vortex cleaning + hydroxyl purification", which comprehensively cleaned insect egg impurities and purified bacterial pesticide residues, effectively shortened the purification time to 3 minutes, and the purification speed was 4 times higher than that of traditional fruit and vegetable cleaning machines, opening the era of fruit and vegetable cleaning technology innovation 4.0.
Dongling fruit and vegetable cleaning machine adopts the national authoritative certification hydroxyl water ion purification technology, the purification process only uses water as raw material, 0 add 0 consumables, 3 seconds to release sterilization bubbles, 10 seconds rapid diffusion to cover the gaps of fruits and vegetables, remove 20 common pesticide residue bacteria, but also through vortex cleaning, the surface of the ingredients are transferred out of the tiny particles of impurities, the cleaned ingredients are clean, bringing a more time-saving and labor-saving pre-meal washing experience, so that every meal of the family can be safe and healthy, The stunning cleaning effect on site attracted many visitors to stop and watch.
Without adding a drop of water, boil out delicious chicken soup and transform into a family Chinese restaurant on the spot
Chinese was the first to bring "steaming" into the kitchen. Yunnan Jianshui people, who have always emphasized the original taste of ingredients, use a ceramic steam pot with a more unique structure to give full play to "steaming". Through technological improvement and appearance innovation, Dongling steam cooker can make steaming pot dishes, which were originally very complicated, easily realized at home.
Dongling steam pot adopts the unique cooking technique of inheriting the steam pot, the ingredients do not need to add a drop of water, and the steam circulation is used to form a clear tea-like soup, which stimulates the original taste of homemade ingredients, so that every drop drunk is a nutritional essence. Moreover, the ingredients are cooked in a simple steaming pan, and the fat and purine contained in them are reduced, which is really not too nourishing.
Food experts were also invited to make seasonal morel steamed pot chicken soup and abalone steamed pork rib soup through steam cooking, allowing the audience to feel the process of steam gradually condensing into soup. Even if it is a homemade ingredient, it can make an unexpected fresh aroma without more seasoning, this fresh aroma has attracted many consumers to come to taste, the scene is countless fans, rave reviews, many customers who have tasted this clear soup sighed that "the taste is rich, but it is not greasy at all". Steaming pot cooking technology provides a more nutritious and healthy way of cooking for Chinese people, which is more suitable for contemporary people with excessive intake, especially for the fragile stomach of the elderly and children at home, and absorbs less burden.
Drawing inspiration from the oriental philosophy of life, Dongling wants to become a "high-end new domestic product"
At present, the main consumer groups, their acceptance and recognition of domestic products is increasing.
Guo Weixin, general manager of Dongling Brand Company, believes that "high-end new domestic products" are not price increases, but the use of professional technology to solve consumer demand. "The core of competition in the high-end market is technology, the ability to innovate, and to launch products that are more in line with consumers' habits."
As the core independent brand of Guangdong Xinbao Electric Appliance Co., Ltd. (stock code: 002705), Dongling Electric Appliance is committed to creating a better cooking and cleaning experience for consumers by relying on Xinbao Group's strong independent research and development capabilities, innovative design capabilities, and super supply chain strength, combined with modern Chinese life.
Drawing inspiration from thousands of years of oriental life philosophy and exploring the balance between people and life, Dongling continues to think and innovate on the basis of inheriting the essence of Chinese life, integrating technology and humanities, and exploring products and experiences that are more in line with the needs and aesthetics of contemporary life. Dongling hopes that users can cope with home affairs more comfortably, calmly face daily busyness and leisure, and obtain a self-consistent rhythm at home with the cooperation of small household appliances. From eating to living, meal preparation is easy and organized, cooking is healthy and tasteful, cleaning is easy and more efficient, so that people and home feel connected, and life flows here.
2023 is the first year of the brand upgrade of Dongling Electric Appliances, and it is also the first step for the brand to accelerate vigorously. Today, Dongling Electric is working hard to carry out product innovation and iterative upgrading to improve service experience. Moreover, the brand is always paying attention to the needs and feelings of contemporary consumers, hoping to allow users to find their own sense of ritual and belonging in their home life.