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Zhejiang Yiwu leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation

author:China News Network
Zhejiang Yiwu leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation

"Take You to China" Rwanda Exhibition Hall. Courtesy of Yiwu Mall Group

Yiwu, China, October 10 (Xi Jinyan, Luo Yi) These days, the "Take You to China" Rwanda exhibition hall in Kigali, the capital of Rwanda, is very popular. A variety of department store goods are neatly displayed in the exhibition hall, and a large number of buyers shuttle through the samples in the exhibition hall every day to find their favorite Chinese goods.

Zhejiang Yiwu leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation

Rwanda Overseas Warehouse. Courtesy of Yiwu Mall Group

Just recently, Rwandan businessman Abudu has just negotiated an order worth 100,000 yuan with the merchants. The cargo of pots and small household appliances will be shipped from Yiwu by sea to Dares Saddam Port within a week and then shipped to Rwanda by sea, and will be delivered to buyers who need them.

In order to integrate into the "Belt and Road" construction and closely follow the "going out" development strategy of Yiwu small commodities, Yiwu Mall Group actively improves the overseas site network system. In October 2019, Yiwu Mall Group and Alibaba launched a strategic cooperation on the World Electronic Trade Platform (eWTP) and established the eWTP Yiwu Global Innovation Center - Rwanda Digital Trade Hub. "Take You to China" is the digital hub's offline showroom in Rwanda.

Among them, eWTP Yiwu Global Innovation Center - Rwanda Digital Trade Hub is a bonded overseas warehouse logistics park, by Yiwu Mall Group and DP World cooperation, leasing 2500 square meters of bonded overseas warehouse space as a self-operated warehouse, making it a general warehouse of Chinese goods in East Africa, and taking this as a foothold, with the help of Rwanda's radiation effect on Burundi and other countries, integrating eWTP to create a distribution center for Yiwu small commodities in East Africa.

It is reported that the "Take You to China" Rwanda exhibition hall is a business park, which was opened for trial operation in July 2020, with a current operating area of nearly 300 square meters, with cross-border video connection, live broadcast, product display, business talks, exhibition and other functions.

Zhejiang Yiwu leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation

Since its launch, the Rwanda Trade Service Center has formed a pattern of "two parks and one center".

"Take you to China" Rwanda Trade Service Center is based on the bonded overseas warehouse logistics park + exhibition hall business park, relying on Yiwu Mall Group "take you to China" + overseas warehouse system construction + global Yida logistics system + digital trade hub function construction, with the "money treasure" and other supply chain financial services as the link, to create an import and export commodities East China-Africa distribution center.

Through the method of "showroom sample, remote negotiation, and bonded warehouse shipment", cross-border orders can be quickly and quickly traded, and the delivery of goods can be realized, which is an excellent solution for the current epidemic. The ICT Department of the Rwandan Private Sector Federation said that digital technologies have made life easier for African residents during the epidemic, they can buy daily necessities online, and online cross-border trade is creating new cross-border sales and shopping opportunities for Rwandans.

Zhejiang Yiwu leverages cross-border e-commerce to open a new channel for China-Africa economic and trade cooperation

"We can have zero-distance access to the high-quality 'Made in China' supply chain at zero distance, and quickly establish a dialogue channel with Chinese suppliers, saving the business travel cycle and cost of traveling to and from China." Abudu, a Rwandan merchant, said, "You only need to pick up samples in the exhibition hall and place an order, wait for a period of time, and you can receive the quality of the goods." ”

It is understood that the platform also cooperates with the Rwandan government to support Rwandan producers to introduce Rwandan products, especially agricultural products, into the Chinese market through the publicity and guidance of the "Let's go China" project, expanding and enhancing the understanding and awareness of African products in Chinese.

"We will actively play the role of the Rwanda Trade Service Center as a link, build a China-Africa economic and trade information exchange platform, timely and effectively transmit preferential policies and measures for both sides to attract investment and other aspects, and provide a fast and convenient docking channel." The person in charge of Yiwu Mall Group International Company introduced, "We will also rely on Rwanda Airlines to cover all of Africa and link Regional and International routes between China and Africa, give full play to rwanda's advantages as an airport hub in the 'African Living Room', establish a 'sky corridor' for friendly exchanges between China and Africa, and enhance cultural exchanges and personnel visits between the two sides." (End)

Source: China News Network