Workplace variety shows have always been a relatively special variety show content track.
The 400 million working people in the country have laid a huge audience base for this track.
However, different industries are very different, and habitually focusing on a certain industry to produce workplace observation programs will also naturally form a "screening" for the audience - audiences who are not interested in the industry or even a certain company will inevitably lose.
So, when facing both market opportunities and audience dilemmas, how to maximize the breadth of workplace variety shows and target potential audiences? It became a question that Cold Eye has been thinking about.
Recently, a new show on Youku "Hi, City Hunter" has brought some inspiration to the cold eye.
Also focusing on the industry, "Hi, City Hunter" takes "headhunting" as the tentacle and enters the snack and new media industries closely related to the lives of ordinary people, and also involves the biomedical and real estate industries that have been hot in recent years, and even includes high-threshold high-tech industries such as intelligent algorithms and semiconductors. Let the workplace variety show finally no longer be a carnival in a specific industry.
At the same time, for all job seekers and workers, "headhunting" is an absolutely ideal entry point.
In addition to the broadening of the industry pattern, jumping out of the work itself, following the "headhunters" to look back at the workplace from a new perspective will also bring more unexpected surprises to the audience.
Copy notes: borrow headhunters to look at dry goods in the workplace
"Hi, City Hunter" is one of the few variety shows in recent years that focuses deeply on recruitment.
Job search is one of the most important aspects of the workplace for every migrant worker. Once, in the studio era of workplace variety shows, the recruitment link was the core content of workplace variety shows such as "It's Not You" and "Career History".
As workplace variety shows enter the era of observation, shows continue to break through in reality TV stories, and the mainstream job search content in the past can only be brought up in the first issue or pilot film.
However, the demand for job content is still there, especially in 2023, when the job market is down.
Hi City Hunter is the answer to this need.
In order to implement the natural advantages in topic selection, it is necessary to base the work content of headhunters, so that the contestants collide with real corporate recruiters and candidates in real tasks.
In the process of communicating with the recruiter, through the headhunters' corporate visits, industry research, inquiring about recruitment needs and talent portraits, etc., we can carefully disassemble the considerations behind each job requirement.
In the process of communicating with candidates, headhunting phone searches, interviews with candidates and other links will be displayed to tell the candidates' real needs and job search stories.
"Hi City Hunter" is like a "recruitment encyclopedia", helping workers to smooth out the information gap as much as possible.
The "dry goods" in real cases were further fermented in the observation room.
The workplace observation room is the most taboo "sense of suspension".
In the current entertainment environment, the audience can no longer accept stars who lack daily experience sitting in the observation room and "pointing fingers" at the work life of ordinary people. Compared with flashy top stars, guests who have really experienced the workplace and understand the workplace are what workplace observation programs need.
In "Hi, City Hunter", the performance of the two female bosses, Du Hua and Yang Tianzhen, is extremely eye-catching.
When the contestants carefully took care of the needs of their customers, Yang Tianzhen saw that the person who valued the details was the partner's favorite employee, not the partner. When talking about the key points of resumes, Du Hua said that falsehood and instability are taboos.
And these can open up the pattern for ordinary people trapped in the perspective of part-time work.
Pang Bo and Awakening are seniors in the workplace. Before becoming a stand-up comedian, Pang Bo was an ordinary programmer, and Awakening has been in the entertainment industry for many years.
In addition, there is a headhunting expert Dai Kebin, who provides professional headhunting knowledge interpretation.
And Leng Yan's favorite is the rare workplace relationship in the observation group: Du Hua and her migrant worker Cheng Xiao.
Whether it is Cheng Xiao's desire for survival when helping "Du Ma" write back tunes, or Du Hua's frequent jokes about Cheng Xiao in the tone of his boss, the atmosphere of the "workplace" has formed a second extension in the observation room.
The headhunting workplace is a "recruitment encyclopedia", and the observation room focuses on each other, providing the audience with a full of workplace notes.
Master tricks: use headhunting to see the growth process of the workplace
Behind the real workplace tasks, how to make the show more than just a record-based flat narrative?
This requires the use of regular design and character relationships to weave a twisty and gentle plot to capture the audience.
"Hi, City Hunter" creates a "master trick" workplace Asura field from the perspective of casting and program rules.
In terms of casting, the program team broke the common intern workplace in the past workplace observation variety shows, and instead focused on senior professionals who already had considerable work experience.
The "blind guessing" resume session of the first meeting is a bright design of "Hi City Hunter".
During the interview, the program team asked each contestant to browse the detailed resumes of their opponents.
Therefore, when it comes to the first meeting, the headhunters quickly match the person in front of them with an anonymous resume with their professional sensitivity to "people".
Lu Zelin can identify the other party with a hobby in his resume, Zhou Yichun can see that Li Jiajie was also working in the luxury industry as soon as they met, and Situ Jiaqi can "draw" the other party by looking at his resume as a boy with glasses, thin and tall, about 177...
This kind of design that is easy for the audience to perceive and low to understand allows the audience to establish the initial impression of the high energy of the "internship partner" as soon as they enter the program, and at the same time, they will be curious and respectful about the "headhunting" industry.
In reality shows, the personal growth arc is the core force that drives the audience to continue watching.
After establishing a high-energy group portrait of the contestants, the challenge for reality shows is, how to find growth stories in these already high-energy contestants?
The key word of competence captured by Hi City Hunter is "leadership and collaboration." The individual ability of the players is outstanding, but when they get together, will the team have a tacit understanding? How will the leadership roles be distributed?
In order to give the contestants more space for reality TV at the team level, the identity of the mentor has also changed accordingly.
Compared with the intern's workplace, the mentor's guidance and guidance to the intern step by step, the mentor's intervention in the task in "Hi City Hunter" is significantly smaller. In addition to the key moments, more often like a real leader, let go and let the players below freely discuss and assign their own work.
Therefore, in the program, we can see that the intern partners who have many years of work experience, with their own work models, the first cooperation is a disaster.
In the face of the client's almost demanding candidate requirements within 48 hours, some people strive to ensure delivery from the perspective of serving customers, while others insist on managing customer expectations, hoping to prove to customers that the current recruitment requirements are unrealistic through carpet search data.
In the meeting, they went straight to each other, interrupting each other, so that the scene was full of gunpowder for a while, and finally broke up.
Until the fourth issue, the members were able to gradually find their niche in the new team. Even if a person with less seniority becomes a leader, he can freely assign tasks. The senior sister becomes a member of the team and can also be a good assistant for the leader.
In the last episode of the show, can this team successfully run in? Can a player who used to fight alone take on the responsibilities of team leadership? These factors make the show in "Who is the ultimate partner?" In addition to the core highlights, there are rich additions.
The pattern is open: using headhunting to look at social workplace issues
In the past, workplace observation programs often focused on a specific industry, and the panther explored the common points of the entire workplace. However, due to the characteristics of the industry, the content and topics that can be explored are limited after all.
The headhunter looks at the current situation of the industry more clearly, and the show also uses the eyes of the headhunter to discover a wider range of workplace and social topics.
When headhunters are dissatisfied with such unreasonable recruitment needs as "10 years of work experience post-95", behind the recruiter's deformed requirements for talents, it is difficult not to think of the recruitment revelation of a company that was hot on the Internet a while ago - obviously to recruit music to interns, but it is written that "Grammy Award winners are preferred", and was complained by netizens that today even if Taylor Swift comes, it will be 100 a day.
Zeng Yi boldly refused to hold invalid meetings and overtime in the workplace, and at the same time used his excellent work ability to complete tasks with quality and quantity, showing that behind this generation of young people rectifying the workplace, there is the confidence brought by strong work ability.
The contestants discussed the preferences and difficulties of 30+ workers in the industry salon, behind which is the positive attitude of the current 30+ people who are no longer satisfied with the narrow promotion space and are eager for greater responsibilities.
These current and contemporary workplace topics are surprisingly surprised to get more than superficial discussions in a variety show.
Leng Yan has always believed that doing workplace variety shows in 2023 is of great special significance.
Although the shadow of the epidemic has gradually passed, the impact left behind is far from disappearing. Market layoffs, salary cuts, and the overall employment environment is sluggish...
What should I do if I can't find a job?
"Hi City Hunter" starts from the deepest pain points of migrant workers and touches on more truly valuable social issues.
In the fourth phase of the contestant team building, Lu Zelin expressed his confusion about the current employment environment: Why are Internet people old at the age of 35? After this age, you will no longer look at the Internet job opportunities. Faced with such an "unfair" recruitment situation, candidates feel deeply powerless.
Indeed, whether it is the Internet retirement at the age of 35, career bottlenecks, and employment troughs, these problems can not be solved by a single headhunter. It's not even something that the show "Hi City Hunter" can solve.
But as contestant Li Lina said on the show:
When you grow up, constantly cultivate your own influence, and eventually use your influence to gradually influence customers and make a little change, this is the ideal and belief of practitioners in the headhunting industry.
What the "Hi, City Hunter" program group is doing is using a variety show as the influence of an "amplifier" to convey more positive and healthier workplace views and attitudes to the society.
Cold eyes have always emphasized that variety shows are a content form with a strong sense of the times. Compared with art forms such as movies and TV series, the shorter production cycle allows variety shows to be keenly aware of contemporary emotions and tell current people and stories in current language.
So now in 2023, variety show content needs to care for people in the doldrums and wandering, face themselves and life, and deliver real and positive forces.
This is the ideal and belief of practitioners in the variety show industry.