Since Xiaomi announced its impact on the high-end market, it has surprised the outside world almost every year and made new progress in research and development. The industry is known as the second "Huawei" brand. At the Xiaomi 13Ultra conference, Lei Jun once again announced that he would increase investment, and it is expected that more than 20 billion R&D funds will be invested in 2023, and phased results have been achieved.
In fact, without Lei Jun's introduction, the outside world through Xiaomi 13Ultra has also known where the money has gone, not only has achieved major breakthroughs in screen, heat dissipation, battery life and other technologies, but also ushered in extraordinary progress in image strength, and has the strength to meet the industry's top opponents at the peak.
In recent years, mainstream manufacturers in the global mobile phone industry have generally opened the field of "volume" images, such as last year's iPhone 14Pro series using a 48-megapixel main camera, this year's Huawei P60 series focuses on ten variable aperture and night vision telephoto capabilities, OPPO announced that it has invested more than 1 billion yuan in the field of image research and development. No matter how large manufacturers at home and abroad, they take the development of imaging as the most important goal at present, and Lei Jun saw the development trend clearly a few years ago and laid out the image track in advance.
Last year, the Xiaomi 12S series reached a strategic partnership with Leica for the first time, and Lei Jun modestly called Leica a "teacher", willing to learn from this century-old optical manufacturer to learn from the photo experience, and the imaging style is well-known in the industry. Today, the Xiaomi Mi 13Ultra continues to jointly develop a one-inch large-bottom main lens with Sony, and also adds variable aperture technology, ultra-wide-angle, medium telephoto, and ultra-telephoto sensors, covering Leica Summicrom optical lenses for powerful image specifications.
Some media disassembled Xiaomi 13Ultra and found that the cost of one Sony lens is several hundred yuan, and the four lenses are estimated to be about two or three thousand yuan, accounting for half of the price of the mobile phone. Such a price is obviously worth it, Xiaomi 13Ultra has reached an unprecedented height of humanistic images, no wonder some people describe this as a "camera" disguised as a mobile phone, coupled with Lei Jun's abandonment of computational photography, and Leica to polish optical images back to the original intention, leading the industry to return to the right direction.
Why is Lei Jun so willing to give up? In fact, the industry is undergoing big changes, Apple has won the vast majority of the high-end market in the past few years, and the overall share of the Android camp is unsatisfactory. In order to change this phenomenon, Lei Jun made up his mind to hit the high-end in 2020, and did not hesitate to put forward the slogan of "learning from Apple, benchmarking Apple, surpassing Apple". Although the posture is relatively low, Lei Jun has set a high-end goal for Xiaomi, hoping to win the first place in the share of domestic high-end mobile phones in the future, and continue to work hard for this.
At this press conference, Lei Jun announced that the praise rate of the three flagship machines released last year exceeded 80%, indicating that the huge R&D investment has a significant effect. Xiaomi has made phased progress in the high-end market, and will continue to focus on imaging and comprehensive experience in the future, and Lei Jun will continue to challenge Apple to regain the high-end share of domestic mobile phones. #畅聊数码新品 #