Rhino Entertainment Original
Text|Nam Rumin Editor|Park Fang
It can be clearly felt that this year is a big policy year for the film industry, not only are there more new films released after review, but also more projects for filing.
In fact, both the speed of filing and the pressure given at the censorship level have eased this year, and strive to complete the purpose of the entire film industry rescue through the relaxation of policies. The just released March film filing list, you can clearly feel that the overall number and volume of projects are good, and the next reserve projects in the industry are still good.
The head blockbusters have been filed one after another
In fact, what the industry really makes money is the explosive project, a 5 billion + volume project, the money earned is enough to cover the losses of 10 and 20 films, but the explosive money can not be sought. It can be seen from the film projects filed in China every month that there is still a lot of room for improvement in terms of the quality of the topic selection or the sensitivity of the subject matter. The latest issue of the filing content has no lack of some head companies.
(Latest partial filing project)
● "Flying Life 2" record: Shanghai Tingdong Film Co., Ltd
The 2019 Spring Festival file is wonderful, among which "Flying Life" directed by Han Han and starring Shen Teng won 1.7 billion + in one fell swoop and achieved very good results. However, what I didn't expect was that after 4 years, the film launched a sequel. You must know that the character played by Shen Teng has died at the end of the film, and the sequel is also very clear, the son wants the son to inherit his father's business.
Perhaps after Han Han's last "Four Seas" failed, he urgently needed a high-quality project to return blood, and the sequel to such a blockbuster project is undoubtedly very stable. The film was personally created by Han Han as a screenwriter, and I believe that it is likely to return to the position of director, and with the natural blessing of IP, if Shen Teng can return, it will undoubtedly still have great competitiveness. Looking forward to the film landing on the big screen as soon as possible.
● "Vows not to bow down" Record: Beijing Dengfeng International Culture Communication Co., Ltd
In fact, Wu Jing's company not only makes basic work such as products and investment, but also participates in a large number of pre-project development, and also records many projects. After starring in a number of main theme films in succession, presumably Wu Jing is also looking for ways to transform, and this "Vows Not to Bow Your Head" is not yet known whether it is directed or starring by Wu Jing, but it should participate in some form.
It is obvious from the filing synopsis that the film belongs to the sports inspirational genre, and it is still difficult to make this kind of thing fresh. If Wu Jing participates in the starring, it is bound to be another potential blockbuster project, and it has also completed a wave of transformation. Once this type makes blood and ignition, then there is still a good upper limit.
● "Journey to the West: Three Borrowed Basho Fan" Record: Jiangsu Xinghao Film Co., Ltd
The "Journey to the West" series created by Xing Hao is still good overall. The first "Trouble in the Heavenly Palace" won 1 billion+ volume. The later "Three Dozen White Bone Essence" set a new high in the series. However, the later "Daughter's Country" has declined, directly to the level of 700 million +, becoming the first loss-making film in the series. Including the animation "Journey to the West: Reincarnation of the Demon King" launched later, it is only just over 100 million.
After 5 years, Xinghao suddenly restarted their ace IP, which also proves that Xinghao's operation over the years has been relatively average, and a series of projects have failed to achieve good results. At present, the latest "Journey to the West: Three Borrowing a Banana Fan" has been recorded, and it will be seen whether there will be a return of the original cast next, in short, the film still has a certain degree of popularity and volume.
● "Golden Stand-in" Record: Bad Monkey (Shanghai) Culture Communication Co., Ltd
Although Ning Hao's own number of directorial works is not much, and the creative density has declined in recent years, his bad monkey is a continuous project, and he has also won a lot of newcomers, and the project filing of bad monkey has been continuing. This "Golden Stand-in" may be another project to hold newcomers. From the perspective of the overall quality control of the bad monkey, it has basically not missed, and it is one of the golden signboards in the domestic film field.
● "Grandma Rubik's Cube" Recorded: General Dream (Shanghai) Film Co., Ltd
Since directing "I Am Not the God of Medicine", Wen Muye has been promoted to the position of a first-line director, and Ning Hao has undoubtedly contributed a lot, and the two have always maintained close cooperation. This time, "Grandma Rubik's Cube", led by Wen Muye Company, puts the perspective on the elderly. The theme of the old man is actually a loss at the market level, but considering Wen Muye's top-level ability, I believe it will be a good realistic film.
● "Forest in the Forest" Record: Shanghai Shigu Film Co., Ltd
It can be clearly seen that there are more and more projects initiated by the director's studio, of course, most of them are directors at the head of the industry. Leading directors in the industry like Ning Hao, Wen Muye, and Zhang Yibai obviously have the ability to operate projects independently. However, from the filing of "Forest in the Forest", it can be seen that the film has the flavor of the main theme, and see how successful the genre of this kind of film is.
● "Little Soldier Zhang Ga" Record: Huayi Brothers Film Co., Ltd
Surprisingly, this time Huayi filed an animated film "Little Soldier Zhang Ga". As the theme of the classic remake, it is still rare to choose to present it through animation. Throughout the history of Huayi's development, the participation in animated films is very small, this time took the initiative to file an animation, it is not clear whether Huayi will have more animated film projects in the future.
● "That Guy's Life" Record: Shanghai Ruyi Film and Television Production Co., Ltd
As another company with quality in the industry, Ruyi has obviously developed well in recent years, and "Keep You Safe" released this year has a high standard and has achieved excellent box office results. Ruyi has always had the ability to incubate projects, and it is relatively productive, and what is more valuable is that its projects basically have a certain level, and the feedback at the market level is basically good.
● "Driving a Shooting Star" Record: Shanghai Tingdong Film Co., Ltd
In the latest issue of filing, Han Han's Tingdong filed two films, in addition to "Flying Life 2", there is also this "Driving a Shooting Star". It is obvious from the filing outline that this is a sci-fi movie with suspense and a film with a certain brain hole, and there are still relatively few of this type in China. It is not yet known whether Han Han will participate, or in what way.
● "Our Life in the Sea" Record: Beijing Wonderful Time Culture Media Co., Ltd
Since leaving Beijing culture, Zhang Miao's Beijing wonderful label has also slowly started, in addition to creating juvenile series such as "Lion Boy", but also filing a series of projects. From the perspective of the filing synopsis, this "Our Life Sea" belongs to the workplace inspirational type, this kind of film is still more testing the story and screenwriter, once it is done, it still has good market feedback.