The home investment industry is finally about to change. Because of a projector with two screens——DangbeiD6XSeries projection。
2024year4month18day,Dangbei held"Touch-and-go, turn things around"2024Spring new product launch conference,Officially launchedAIDil-screen projection dangbeiD6X、D6X ProTwo products。
The so-calledAIThe dual screen refers to the fact that the D6X series is equipped with a 6.95-inch AI smart screen, which is larger than the iPhone 15 Pro Max, which directly brings home projection products to a new runway.
Prior to this, the intelligent projection industry has been incomparably involuted. What is the volume? It's an invisible screen, which is the picture quality.
And dangbei's move,It is tantamount to announcing the industry:Dangbei is not playing with you,I'm going to start a new competition。 At the same time, it also puts a question in front of other brands, to keep up with it?
However,To keep up with the footsteps of dangbei,I'm afraid it's not that easy。
The only ecological player in the field of intelligent projection,Dangbei's root-shaped layout
Founded in2013month9month5day,Dangbei has a history of nearly 11 years of development。
But in fact, all along,Dangbei has been taking a road that few people take,An extremely lonely road,Because there is only dangbei on this road。
As the only ecological player in the field of intelligent projection,Dangbei's layout is not far-reaching,The vision is not unique。
Software,As a veteran of the large screen industry,It has independently developed and launched a variety of software products。 From the well-known "dangbei market","dangbei cool dog music","Haqu film and television","Dangbei projection"National-level applications,to"Dangbei point gold","Dangbei payment"B-end applications。 Relying on advanced AIIntern capabilities,Refined character portraits,Dangbei not only provides C-end users with adaptation application products exclusive to large screens,It also provides developers with powerful traffic monetization services,It can also help advertisers achieve precision marketing。 Based on the double-line layout,Dangbei has formed a large-screen software product matrix。
In the field of intelligent hardware,Dangbei is well-known as"Intelligent projection head brand",Or"Laser projection first brand"Say。
2019year,Dangbei officially entered the home smart projector track,Released the first product dangbeiF1。 At that time,This projection already has1400ANSI lumens brightness,And today,The brightness of most projectors of the same level in China has not reached this level。 Then,Dangbei frequently released popular models,The most representative of them,It is none other than the X series laser projection。 As the main model, many products of the X series are evergreen and popular models, and they have dominated the sales ranking for a long time.
2023year,It's the 10th anniversary,Dangbei released a blockbusterX5 UltraSuper panchromatic laser projection。 This is Guangfeng TechnologyALPD5.0Laser display technology has landed in a home projection scene for the first time,It also marks that dangbei has stepped to a new level。
By the excellent performance of laser projection,Dangbei occupies more than half of the market share in just a few years,As a result,The industry circulates "every 2 laser projections sold,There is 1 dangbei projection"Saying,Its industry status is self-evident。
in addition,Dangbei also has a TV box product line,Among them,Dangbei super boxMAX1Innovatively uses a dot matrix display,Added intelligent dynamic facial expression,It can flexibly display information including clock、weather, etc.,Power on、Networking、Music、Voice and other different states,Different forms of expression can be presented,Smart details realize"Fun and easy to use"Design concept,It can be called a living room artwork。
In the field of operating systems,Dangbei's self-developed large-screen system"DangbeiOS。 Adhering to"Light、Fast、Free"Product concept,And withAIBLESS,DangbeiOSThe learning ability is strong。 According to user habits,DangbeiOSThe algorithm can be continuously optimized,Improve the recommendation effect。 Over time, it will become more and more "understanding you". Not only widely used in dangbei smart hardware,DangbeiOSIt is also favored and adopted by Samsung、Sony、LG and other world-renowned manufacturers,It has become a model of large-screen operating system,It also won the German Red Dot Design Award。
So far,Dangbei has basically completed the root-shaped ecological layout,It has become the core entrance and life and entertainment center of hundreds of millions of familiesAIoT。
But the story that Dangbei wants to tell,Far more than that。
2023year,Dangbei's ecological ambitions appear again,Officially enter the mobile smart screen——That is, the consumer market often says"Girlfriend machine"field,DangbeiPadGOThe girlfriend machine came into being。 Positioning"Walking super large tablet",DangbeiPadGOThe girlfriend machine has been greatly upgraded compared with products of the same level in hardware configuration、Core performance、Intelligent applications and other aspects have been greatly upgraded,have4KThe ultra-high-definition display,Equipped with flagshipMTK Genio 1200chip,And equipped8G+512GShe large cup storage。 Continue the advantages of dangbei projection,DangbeiPadGOThe girlfriend machine is equipped with dangbeiOS,Different from other mobile smart screen products on the market,System depth optimization,It effectively solves the problems that users complain about the most、Crash、Cumbersome operation and other problems。
Not surprisingly,In the first month of launch,DangbeiPadGOThe girlfriend machine won4KThe girlfriend machine sales&sales volume double first,It has become a popular star product on the night of the double eleven。
After AI dual-screen projection, what kind of future will the home investment industry face?
Speaking of home with the projection industry.
In 2023, the AI wave swept the world, and 2023 is also known as the first year of AI. The application of AI to people is the most important thing for consumer electronics companies to do. In the home intelligent projection industry,Dangbei took the lead in taking this step。 WithAIDil-screen projectionD6XSerie,Dangbei not only led home projection to officially enter3.0Era,It also officially opened the first year of home projectionAI。
DangbeiD6XSeries pioneered"AIIntersactactyls",Create a new dual-screen interactive experience,And add a smart gimbal。 As a home projection3.0Pioneer in the era,DangbeiD6XSeries are supported byAI,From product form、AIinteraction、Subversive innovation has been carried out in system applications,Combine cinema-level picture quality technology with futuristic product design,Break through the imagination of the industry and the public for home projection in one fell swoop。
This6.95InchAIInterdynamic screen,It is dangbeiD6XSeries in AIThe application of the external display。
First of all, through the smart screen, the operation can be "shortcut". For example, in the actual use of home smart projection, it is often encountered that the remote control operation is cumbersome and the application is difficult to find. And in dangbeiD6XSeas,This problem will no longer exist。 Just "click and flip" two steps, the smart screen can quickly open the software for you, no need to find back and forth with the remote control, layer by layer of key clicks. At the same time, pull down the smart screen, you can open the control center, you can freely adjust the projector sound, turn on Wi-Fi, Bluetooth, hotspot, etc. Dangbei projection's unique remote control retrieval function,It can also be used directly in the control center。
Not only that, but the smart screen is also a magic trackpad. Yes, it's like a MacBook's trackpad. When watching dramas, you no longer need to hold down the remote control all the time, you only need to touch the operation, you can easily adjust the progress, and you don't need to switch buttons for various operations, you only need to slide and click on the trackpad.
In a word,What dangbei wants to achieve,It is to really upgrade the experience of home intelligent projection,Finally, it will be realized"Projection mobile phone-like operation"。
In the industry,Dangbei's real internal strength,It lies in the projection out of the circle through this AIIternizing screen,From now on,The development of home projection will not just stay at the level of picture quality"Involution",But both inside and outside,Truly become a family entertainment center。 This is the future that the home investment industry will face.
In addition toAIThe strong empowerment of AIThe dual screen projection was launched,In dangbeiPadGOuashi machine launched last year,Dangbei is connected to Baidu Wenxin Yiyan large model,This is also the first time in the industry——Even ahead of Baidu's own products, small tim of girlfriend machine。
As we all know, at the moment when AI fully covers the industry, whoever has more awareness of AI embedding will have a prerequisite advantage, and whoever truly combines AI application with practical application will have the weight of being invincible.
Written at the end:What projection brands have to do is not to defeat dangbei,But to achieve user-oriented innovation
For home intelligent projection brands and even technology brands,Innovation is an eternal proposition,It is the sword of Damoris hanging over the head of enterprises,This also makes many enterprises fall into the trap of "innovation for the sake of innovation"。
Through the development process of dangbei,It is not difficult to find,Its original intention has never changed,That is, it always stands on the side of users,No matter what kind of innovation,Always serve people,Serve users who actually use products。 Too many ads? The projection quality is not clear? Then use the best technology. Tricky to operate? Make a magic trackpad......
DangbeiD6XSeries come out,Many projection manufacturers must be on the verge of a big enemy,Or scramble to follow suit,Or invest a lot of money in production and research,I hope to come up with another innovation point such as"AIIternizer screen"。
But it must be clear,What we really need to do is not to defeat dangbei,But to achieve user-oriented innovation。 Understanding users first, and then innovating, is the way to survive, and it is also the only way for the industry to prosper and prosper.
However,It is more important to understand,DangbeiD6XNhe success is not overnight,But after a far-reaching layout of up to 11 years,Draw nutrients from the roots,The towering tree that is finally harvested。