Recently, domestic game media took the data provided by the third-party organization Sensor Tower as a reference to inventory and rank the new mobile games with an estimated monthly turnover of more than 30 million yuan in March 2023, and the new game "Whiteout Survival" launched on February 14 by Diandian Interactive under Century Huatong (sz.002602) ranked fourth on the list with an estimated monthly turnover of more than 70 million yuan.
Diandian Interactive New Game "Frost Apocalypse" ranked fourth in the estimated monthly turnover list of global new mobile games in March 2023
As another frozen apocalyptic mobile game launched after "Frozen City", "Whiteout Survival" focuses on survival strategy gameplay and strengthens RPG, SLG content, players need to lead their troops out to explore while running towns, and expand by exploring large maps to obtain more resources and carry out more heavy construction. Compared with "Frozen City" launched last year, "Whiteout Survival" adds a lot of game content to the former, and enriches the opportunities and challenges of internal operation and external exploration of the town, which has brought a significant improvement to the richness of players' game experience.
"Whiteout Survival"
On February 14, "Whiteout Survival" was officially launched in many countries and regions around the world, and with its excellent game quality, the work quickly entered the top of the free list in Hong Kong, Macao, Taiwan, South Korea and other countries, with a rapid number of downloads exceeding one million, and entered the top 10 of the global revenue list of Chinese mobile game publishers in February with "Frozen City".
"Frosty Apocalypse" entered the global revenue growth list of Chinese mobile game publishers in February
"Whiteout Survival" can have high downloads and turnover performance, which on the one hand highlights the attractiveness and potential of the theme of frozen apocalypse in the market, and on the other hand, it once again verifies the trustworthy self-research strength of Dian Dian Interactive. It is understood that Diandian Interactive has increased its investment in self-developed products since 2019, and has carried out self-developed product projects in many categories such as simulation management, open world RPG, placed cards, and Team RPG. Today, the overseas revenue of Diandian interactive self-developed games has accounted for more than 70%, and the overseas revenue of self-developed games has maintained double-digit growth every year. It can be seen that in the context of the game market returning to the product-based position, the little interaction that is willing to invest in R&D, has many entry tracks and has sufficient product reserves has won the opportunity in the increasingly fierce competition in overseas markets.