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"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

author:Blizzard Editorial Office

Unknowingly, the "Ask Dao" mobile game ushered in the 7th anniversary of its launch, it is difficult to imagine, in the era when 3D technology has become the standard, exquisite picture quality and a large number of online games with free perspective, why can "Ask Dao" mobile game still be welcomed by the majority of Taoists, not only the number of users exceeded 100 million, but even stayed at the top of the iOS best-selling list for many years?

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

Turn-based gameplay is highly malleable

Turn-based gameplay has a long history, as early as the era of red and white machines, countless world-renowned well-known IPs were born, even if the times and gameplay continue to change, turn-based gameplay still has a large number of loyal users.

A gameplay with a long history does not necessarily mean outdated, on the contrary, turn-based gameplay has been around for a long time, which proves that this mode can stand the test of time, and turn-based gameplay is extremely malleable, and a little innovation can change the gameplay mode, which is extremely malleable. For example, the "Ask the Road" mobile game adds a pet cultivation mode and a five-element system to the traditional turn-based gameplay, which greatly improves the combat strategy. This makes the upper limit of the game's strategy for operations, rather than just spelling values.

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

Turn-based gameplay has a natural advantage on mobile

Once upon a time, Taoists who used to go to Internet cafes every day after school to form a team have now entered the society, no longer the age of sitting in front of the computer every day and spending a lot of time fully devoted to games.

The most comfortable thing about the mobile game is that it allows you to play while doing other things, and you can control the pace and occasion of the game anytime, anywhere. Some Taoists brush while typing copywriting, while others play in the ring while doing housework after work, and life and games do not affect each other. In addition, the turn-based gameplay is not the type that pursues adrenaline, but is more inclined to fine water and long streams, so the casual and fun "Ask the Road" mobile game is more suitable for them.

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

Social makes gaming more exciting

"You can think of Ask the Road mobile game as a social game rather than a turn-based mobile game."

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

In the mobile game "Ask Dao", there are many Taoists who hold the above views. Thanks to the rich social system of the mobile game "Ask Dao", including gameplay systems such as master and apprentice, gang, husband and wife, the relationship between Taoists is no longer limited to netizens. In particular, the existence of fixed teams has made many Taoist friends who were originally just strange teammates online gradually develop into good buddies who talk about everything offline.

Rich gaming perks

If you want to retain more users, of course, you have to let ordinary people play without burden, so the welfare of the "Qandao" mobile game has always been very bold. For example, on the occasion of the opening of the 7th anniversary costume on April 21, the "Ask Dao" mobile game held various low-threshold welfare activities, and you can easily get rewards without bursting your liver.

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

For example, as long as Taoist friends go to the official website to book a 7th anniversary dress, you can get the 7th anniversary fashion "Mountains and Rivers" or "Phoenix Ming Jiuxiao". This set of fashion is co-created and designed by the "Qandao" mobile game team and the China Academy of Art, using a variety of traditional Chinese colors and traditional pattern elements, innovative concepts, unique ideas, and Taoist friends who love the "national tide" culture are blessed!

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

In addition, on the occasion of the 7th anniversary, two commemorative pets, the spirit birds "Floating Light" and "Still Shadow", were also brought to Taoists. Both can be purchased for free through sweepstakes and shard redemption. In addition, as long as you complete various achievement tasks, you can also get various magical beasts, monsters, and rare items!

"Qandao" mobile game ushered in the 7th birthday, how to break through in the market of traditional 2D turn-based online games

While conveying the essence of Chinese culture to Taoists through games, the mobile game "Ask Dao" also takes into account the needs of Taoists for free benefits, and is full of sincerity, no wonder it has won the favor of thousands of Taoists after 7 years of operation!