The wave of the epidemic receded, and Haier fired the first shot of price reduction.
Oxygen generator factories without technical reserves panicked and followed up to reduce prices. The price has dropped from more than 4,000 to more than 3,000. Completely disregarding the life and death of offline traditional agents. Why are many factories afraid? Mainly because there is no technical reserve? Worried about not being able to catch the train of e-commerce platforms? Worried about your brand being out?
Brands have cut prices, what are they afraid of
In fact, major brands have reduced prices, not afraid of price, but afraid of their own brand being eliminated. In April, Haier oxygen concentrators fired the first shot of price reduction. X expensive, beauty X oxygen, X Zhuo, Ou X Long have followed the price, when many offline dealers get the price of the factory brand in the official flagship store, they find that the price has dropped a lot. Some dealers even said, "The X turtle brand can't do it now, and it won't give us goods during the release period, but now it's in stock, and the brand side has also dropped more than 1,000 e-commerce." But this sentence speaks to the helplessness of many respiratory equipment dealers.
Why do many brands still choose e-commerce platforms to reduce prices despite the interests of offline agents?
The significance of Haier oxygen generator price reduction and traditional medical device brand price reduction is different: Haier can be described as a well-known brand, Haier oxygen generator for consumers is easy to accept and buy, if the price is very close to the people, then for consumers to buy Haier oxygen generator is also very in line with the law of consumer behavior.
Many brands of factories do not have core technology, behind the new oxygen generator is still to change the shell, add some useless small functions! Haier's price reduction will directly affect the market share of these brands with no technical reserves. So they are afraid that their brand will be out, and they will fight online channels before they are out, and maybe they can exchange cash flow back. As for the life or death of the agent, I can't care about it at all. E-commerce platform price reduction is also the easiest task, just move your fingers!
Why Philips, Jianhe, Daikin oxygen generator brands are not panicked
Let's take a look at Philips, H&H, and Daikin three companies have their own advantages, and the confidence comes from their respective barriers.
Philips Wellcome was founded in 1976 and is headquartered in Pittsburgh, Pennsylvania, USA. Wellkang is a global clinical and end-user manufacturer of total solutions for the diagnosis and treatment of sleep disorders and non-invasive ventilation treatment. In December 2007, it was acquired by Royal Philips of the Netherlands to form Philips Home Healthcare Solution. Philips is a well-known brand like Haier, and has world-leading household products in their respective fields. Ventilators are also an important fist product of Philips Wellcome. Brand and ventilator technology, ventilator market share are barriers for Philips.
Founded in 2006, H&H Medical started from the research and development of oxygen sensors, and the core components are all independently developed by H&H, including compressors, valves, sensors and other core components. It is particularly worth mentioning that the self-developed sensor of Jianhe has broken the key technology of the neck, and the performance of the sensor far exceeds that of the United States. The chairman of Yu X is a fisherman, and the chairman of Jianhe Medical is a research and development background, from the research and development of sensors more than the United States, to the first oxygen-driven atomization oxygen generator, handheld compression atomizer, each technological breakthrough represents the technological progress of the industry, and each innovation brings classic products to the market. So far, the technology of Jianhe oxygen generator is still ahead of the industry's generation of models. Japan is the ceiling of the oxygen generator industry, and H&H products have long been deeply cultivated in the Japanese market. Integrated technology is the barrier to health.
Daikin is a Japanese company wholly owned by Daikin Industrial Co., Ltd., and the best silent technology in the oxygen generator industry is also Daikin. When two Japanese visited our company, they showed Daikin's oxygen concentrator in person, which was small and delicate, and there was almost no noise. Daikin's compressor is a self-developed four-cylinder piston VPSA vacuum compressor, which strengthens the stability of the oxygen generator while reducing resonance and noise. Most compressors in the same industry are twin-cylinder oil-free compressors. Noise technology is a barrier to Daikin.
In addition to the Philips brand and the original meaning of the ventilator, these three brands have various technical barriers, which is the reason why the three of them do not panic!
Moreover, these companies have their own online e-commerce platforms and offline channels, but the price control system of these three brands is good.
Brand competition, channel pressure, who is really good to agents
In recent years, due to the epidemic, the production of medical devices has been greatly affected, and many manufacturers have begun to reduce prices. This means that the living space of a large number of small and medium-sized enterprises has been squeezed, and a large number of traditional agents have been affected. Therefore, many factories want to expand their market share by cutting prices. Therefore, many factory brands choose e-commerce platforms to reduce prices to attract customers to buy. However, they ignore the issue of the interests of agents.
In fact, during the period of epidemic liberalization, the agent of fish X needs more than 3,000 to get the goods, and the oxygen generator must be sold to consumers for more than 5,000, but its terminal sales price on the e-commerce platform is more than 3,000. Even many agents have ordered the oxygen generator of the whole vehicle, the logistics have gone to the local area, and have promised to give the goods to the distributors below, but the logistics has been recalled by the factory, and may have turned to the higher-priced orderer! A northern agent complained in the circle of friends: "Haven't you thought about the life and death of the agent, haven't you thought about the life and death of the users who urgently need oxygen concentrators!" The factory only has T ~ D interests in the eyes, this matter is not over, the world has reincarnation, let's walk and see!! ”
After the wave of epidemic prevention and control, there was a large-scale offline low-price dump, and online brands reduced prices, and many agents were miserable.
During the epidemic prevention and control period, there were very few companies that did not increase prices, and Jianhe and Daikin did not increase the supply price to agents!
After the release, the offline large-scale price chaos, Jianhe, Philips, Daikin did not have online low-price sales!
Agents should choose a more stable supply chain, which is both stable technology, stable price, and stable market factory cooperation.
2023 CMEF is a watershed moment in the oxygen generator industry
As the epidemic retreats, the oxygen generator industry will intensify competition. However, at present, there are very few companies in China that can have leading technology and a stable market strategy. Domestic brands are facing great challenges. But with the holding of CMEF in 2023, after the tide faded, many agents saw it and thought more clearly. Due to the re-selection of agents, oxygen generators are a new competitive landscape. At present, many domestic brands are actively preparing for this exhibition to prepare for the future CMEF exhibition.