Before the opening of the Shanghai Auto Show on April 18, there were rumors in the public opinion that this auto show will be the swan song of fuel vehicles, which means that by the next large-scale auto show, everyone may not see the figure of fuel vehicles.
I disagree with this view.
From the perspective of the models unveiled by major brands at the auto show, new energy vehicles do show signs of a high proportion, and the penetration rate of new cars has also steadily increased this year, with a penetration rate of more than 30% in March, but it is worth noting that a high proportion does not mean 100% replacement.
The reason why new energy vehicles are respected lies in the trend and the general environment, not in whether it is energy-saving and environmentally friendly, fuel vehicles with hundreds of years of history, its unique driving pleasure, sound, and understanding of power and road sense are by no means replaced and surpassed by a few batteries.
When the brain tends to be rational, you will understand that fuel vehicles and new energy vehicles are two relatively independent camps, the difference is just to like, brainless choice of new energy vehicles, many are brought to the rhythm.
New energy forces fuel vehicles to embark on the road of "value return".
I am an atheist and a minority obsessed with fuel vehicles, but I am very grateful for the growth of new energy vehicles, because it is rapidly forcing fuel vehicles to embark on the road of "value return".
What is the "value return" of fuel vehicles, simply put, is "high quality and low price".
I remember that some time ago, Mazda gave CX-5 a wave of official drops, and the threshold of 149,800 yuan broke consumers' perception of the "MAZDA" brand, if you are simply pursuing the pleasure of control, then the CX-5 of "value return" can easily satisfy you, but this is not the end.
Mazda's highlight this year is the CX-50, a new compact SUV, but positioned significantly higher than the CX-5, announced the pre-sale price during the Shanghai Auto Show: 15.98-212,000 yuan, seeing this price, instantly feel that the CX-5 in front is not fragrant
A new car that has not yet been mass-produced and delivered, and the pre-sale has exceeded 10,000 units in 18 days!
This happened on the fuel body, can you believe it?
My understanding is that Mazda, which dares to return to value, should teach a good lesson to the new energy vehicles that are in a hot head, and even those fuel vehicles that are in confusion.
Does "low price" necessarily mean "low value"?
Most people's habitual thinking will think that behind Mazda's move, the probability will be to maintain the so-called "low price" advantage through simple matching, because it is a joint venture car, but it is not.
When you really fully understand the comprehensive quality of CX-50, it will definitely change this traditional cognitive thinking, and after entering the new energy era, the sense of value will no longer rely on the blessing of the brand, but a tangible change.
Consumers can accept "low-value" products, but you have to be cheap enough, and Mazda vowed to make the CX-50 a combination of low-price + high-value this time.
What are the value advantages of the CX-50?
Starting from the pre-sale of 159,800 yuan, the CX-50 with a low price can give feedback to consumers has a lot of things, but we have focused on six aspects, which are also the true embodiment of its "high value".
Break the "compact" spell and highlight a "big". Mazda has always disdained to cater to the Chinese demand for space, and the rear of almost every car is quite compact, but the CX-50 is different.
Positioned as a compact SUV, it measures 4785/1920/1638mm, which is 210mm longer and 78mm wider than the CX-5, 82mm longer and 54mm wider than the Honda CR-V, and 52mm longer and 81mm wider than the midsize SUV Tiguan L.
The wheelbase reached 2815mm, 115mm longer than the CX-5, 114mm longer than the Honda CR-V, and 24mm longer than the Tiguan L.
CX-50 physique has been comparable to mainstream mid-size SUVs, wheelbase beyond mainstream compact SUVs and some mid-size SUVs, previous test ride feedback, 1.8 meters tall experiencer, rear legroom reached three punches, which is obviously not like Mazda's style.
Continue the concept of "soul movement" and reflect the high appearance of "better than blue". Mazda has never lost any opponent at the design level, and the proud "soul movement" concept continues to the CX-50, and through detail optimization, presents the artistic conception of "blue is better than blue".
The new glossy black mesh grille with built-in LED headlights, double C-shaped LED daytime running lights complement the rear width indicator, the front and rear bumpers and side skirts add large areas of blackened surrounds, and silver skid plates, plus a lower body, highlighting its "mountain wide-body off-road" character.
Let drivers experience the fun of "people and horses in one". The meaning of the existence of the car is not electronic and intelligent, but driving, fun, and the feeling that people and cars are seamlessly connected and integrated.
The CX-50 is equipped with the i-DM integrated driving evaluation system, which can visualize and visualize Mazda's driving pleasure, and in the engineer's opinion, only by allowing drivers to understand and control their cars more clearly can they get a more ideal and comfortable driving experience.
i-DM human-horse integrated driving evaluation system, can allow the driver to intuitively see whether their operation meets the ideal driving specifications of "human-horse integration", based on Mazda's superb tuning of core components such as accelerator, steering, suspension, gearbox, etc., through the system, vehicle, driver repeated communication, prompting the driver to quickly change from a novice to an old driver, throttle control is more calm, acceleration steering is smoother, you will not feel like you are driving a big car, fun is naturally born.
All-round safety escort for more peace of mind. Mazda's Unxela and CX-30 products have repeatedly been at the forefront of world-class safety evaluations, and the CX-50 has also topped the North American crash test list with its outstanding performance.
The CX-50 provides full coverage of L2 level assisted driving, helping drivers achieve full-speed adaptive cruise, forward collision warning, lane departure warning, lane keeping assist, lane centering and active braking.
All models are equipped with adaptive high and low beams, automatic headlights, 7 front and rear airbags, four models are equipped with front and rear radar, 360-degree panoramic images, and the transparent chassis function is equipped for the first time, and its body high-strength steel accounts for 58.59%, the roof load exceeds 10 tons, and the front and rear 1800Mpa hot-formed rigid anti-collision steel beams.
The "Yuelian system" caters to the needs of Chinese people, and oil vehicles can also be very "intelligent". The CX-50 is equipped with the third-generation Mazda YueLian system, which supports 4G networking, OTA remote upgrade, carplay, CarLife, GPS navigation and many other functions, adopts Android system and multi-window operation mode for the first time, and also supports multimedia, navigation, telephone, and exclusive multimedia physical button management interface through voice recognition, so that drivers can flexibly use various methods to experience a smarter Mazda.
In addition, it also supports mobile phone APP remote control of doors, engines, lights, vehicle status inquiry, vehicle positioning and other functions, front mobile phone wireless charging to achieve full coverage, high equipped with HUD head-up digital display module.
In terms of intelligence, the CX-50 can already be compared with mainstream new energy SUVs.
Good materials + good craftsmanship create "good quality" Mazda. Why do many friends who bought new energy vehicles find many quality problems after using them for a period of time? The root cause lies in the fact that some manufacturers only pay attention to output rate and do not pay attention to quality control.
The CX-50 is mass-produced by Changan Mazda's Nanjing plant, which strictly follows Mazda's global quality standards, providing a solid quality control guarantee for the CX-50 from material selection to process.
For example, the materials required for various parts such as shell painting, interior console, and seats adhere to high-standard materials to ensure that the products can cope with various scenarios and external environmental influences, and always maintain a high quality.
For example, it developed a separate 4-door, 2-cover automated assembly line for the CX-50, using a visual positioning guidance system and 3D projection technology to ensure precision and zero variation in each process.
Full text summary: CX-50 from 159,800 yuan, first of all, gave everyone a big price surprise, enough "fragrant" price behind, is Mazda for him tailor-made "six good", truly achieved the perfect match between low price and high value, in the era of new energy rampant, it may not be the best option, but does the order break 10,000 show that consumers' dual demands for tradition and intelligence are the trend of the new era of future automobiles?