French high-end professional outdoor brand EIDER, founded in 1962, its birthplace is the world-renowned Alpine alpine town of Chamonix, which is known as the "starting point" of outdoor sports, and its founding inspiration comes from European duck, which also represents that EIDER's product design and production quality are inseparable from professional outdoor and natural environment.
(Photo: Georges Ducruet)
EIDER's founder, Georges Ducruet, was passionate about snow and mountain sports, and he found it difficult to find a clothing suit that was truly suitable for snow and mountain outdoor sports in those days. So he decided to start a company specializing in outdoor sportswear. Since 1962, after unremitting efforts, it has creatively developed clothing suitable for snow and mountain outdoor sports with a unique spirit. This also lays the DNA for the high performance and comfort of EIDER down jackets. The classic EIDER down jacket uses the fluff of the European Duck, a special kind of fluff that is the warmest and lightest thermal insulation material that was originally used for Arctic expeditions.
In the 60s of the last century, in the small town of Chamonix in the Alps, winter snow sports were in full swing, and EIDER was sought after as soon as it was launched. EIDER has always been committed to protecting human safety with professional products with high performance and comfort in extreme natural environments, which also makes the "professionalism and technology" of EIDER clothing lead the times. In the seventies and nineties of the last century, EIDER through scientific research and technology research, constantly wrote a new chapter of professional outdoor sports clothing, the first batch of high-tech fabrics, the first alpine clothing, many "firsts", deeply affected the field of professional outdoor sports clothing, but also promoted the technical development of outdoor sports such as alpine skiing.
(Photo: EIDER in the 70s, 80s, 90s)
With the continuous development of the company, EIDER's product line is more diversified, and the product series covers all kinds of outdoor sports from skiing and rock climbing to hiking and traveling, including clothing, sports shoes, accessories, camping equipment, etc., and pays great attention to the combination of function and fashion in design.
(Photo: EIDER entering the twenty-first century)
Since entering the 21st century, EIDER has continuously broadened the creative expression space of functional outdoor clothing, integrating cutting-edge fashion design and scientific research and development, and unique "French romance" clothing, making it the "leader" of the French professional outdoor sports market, especially winter snow sports. He always appeared to people as a leader, not a follower. Legendary milestones are followed by avid European outdoor enthusiasts.
Between technology and design, highlights and details, joy and passion, EIDER's deep understanding of the world continues to influence professional outdoor enthusiasts."