From October 18th to 21st, the Worry-free Night 2021 Ceremony was held at Mission Hills in Haikou. The ceremony was hosted by Worry-Free Media, with Haikou Tourism, Culture, Radio, Television and Sports Bureau, China Advertising Association, and China Performance Industry Association Online Performance Agency Committee as the guiding unit.
The theme of the ceremony is "Walking together with one heart, unlimited possibilities", which pins on the beautiful vision of Worry-free Media to work together with its more than 80,000 anchors, industry association guests, local governments, cultural tourism industry and business partners.
In 4 days, the 5th anniversary ceremony of worry-free, the brand creative market, the first worry-free sports meeting... Wonderful units are presented one after another. In addition to the 800+ head anchors under Worry-Free Media, there are also popular artists, Olympic champions and big names in entertainment, finance, commerce, technology and other industries to jointly promote the development of urban cultural tourism and brand communication, and provide new potential energy for promoting the chinese sports spirit and strengthening China's public welfare undertakings.
Worry-free Media 5th Anniversary Ceremony
800+ celebrities gathered to create a trendy show
On October 20th, the "Worry-free Night 2021 Festival" was officially opened at Mission Hills Huayi Feng Xiaogang Film Commune. The red carpet session was star-studded, and the anchor artists not only showed themselves in costumes, but also brought their favorite books on the love bookshelf to give to the children in need.
On the night of the ceremony, more than 800 celebrities under Worry-free Media, such as the big wolf dog Zheng Jianpeng & Yan Zhen and his wife, Duo Yu and Mao Maojie, Zhang Xinyao, Wen Genie, Liu Siyao nice, Yun Fujin, Panda 1108, Mei Dabao, Dafan, etc., Jing Xun, Qiangzi brother and other big celebrities gathered, and more Olympic champion Gao Min appeared in the public welfare link.
It is reported that the content of the grand ceremony covers five major chapters, including the speech of the fifth anniversary of worry-free, the red song and dance performance, the honorary coronation of the role model red employees, the public welfare donation, the live broadcast of e-commerce with goods, and the domestic brand welfare second sale.
At the beginning of the ceremony, Lei Binyi, founder and CEO of Worry-free Media, delivered a speech on the fifth anniversary of Worry-free Media.
In the speech, Lei Binyi reviewed the entrepreneurial story and entrepreneurial achievements of Worry-free Media, he mentioned that Worry-free Media has experienced business exploration from entertainment to short videos, to advertising, and then to e-commerce, the team size has been expanding, the company has more than 2,000 employees, 80,000 + anchors and more than 10 branches, Worry-free Media has grown into a large-scale, leading Internet-based brokerage company, Worry-free Media's strategy of "people's IP - content IP - commodity IP" strategy is also effective for its anchors, employees, Platforms, brand partners and society create benefits.
He sincerely thanked his partners for their strength, and said that in the future, he would let his anchors achieve a double harvest of material and spiritual harvest, that is, "not hungry on the road of chasing dreams", and worry-free media has always adhered to the values of "honesty and faith, healthy management, self-realization, and social return".
Subsequently, the wonderful reds song and dance performance kicked off.
Through the "online + offline" multi-scene interaction method, the festival integrates hot elements such as national style and national tide, sports, etc., innovates the content form, and creates a new wave show with great traffic value and visual impact.
When the popular idol Zhang Xinyao made his offline stage debut, the original song and dance "Last Chance" was cool and youthful, igniting the stage atmosphere, and the topic of the #张欣尧Last Chance stage debut once rushed to Weibo hot search. By the deadline, the number of related topics read exceeded 20 million+.
The big wolf dog Zheng Jianpeng & Yan Zhen performed the classic songs "The Wind Blows" and "Believers Get Love", which detonated the atmosphere of the scene.
Blossom half summer idol group Photosynthetic Teenager, staged the explosion song and dance show "FOLLOW ME" on the spot.
When the popular musician Jing Xun sang the song "Lost You", the voice was gentle and beautiful, which aroused the attention of the audience.
There is also YangYang singing "Shut Down and Shut Down", Wang Ziming singing "Not Worth Your Liking", and both songs are popular songs of Douyin produced by Worry-free Media.
At the end of the party, Mr. Lei Binyi, founder & CEO of Worry-free Media, led more than 50 anchors such as the big treasurer couple and daughter, Huang Yujie, Miao twins, Jiangnan uncle, Zimu and so on, and sang "I Love You China" on and off the stage, expressing their fierce patriotic feelings for the motherland.
The government cares about nesting and attracting phoenixes
Worry-free Media and Hainan have launched in-depth cooperation
The event also invited Lin Haiyun, inspector of the Hainan Provincial Department of Commerce, Cai Qiao, secretary of the Haikou Municipal Bureau of Commerce, Xie Xiaoping, deputy director of the Tourism, Culture, Radio and Sports Bureau, and many leaders of the Education Bureau. Secretary Cai Qiao made a speech on behalf of the representative, he praised the rapid development and achievements of Worry-free Media in the past five years, affirmed that Worry-free Media has the characteristics of express growth headquarters, and welcomed, and will promote the rapid landing of Hainan International Headquarters of Worry-free Media Group, in order to strengthen exchanges and docking with the Hainan government and enterprises, and contribute to Hainan's cultural tourism industry. In the past year, with the help of its own live e-commerce advantages, Worry-free Media has cooperated with many enterprises in Hainan, such as Hainan Chunguang Food, and achieved quite good sales performance.
The Olympic champion made a wonderful appearance
Anchors come together to help the development of public welfare undertakings
At the scene of the party, Olympic champion Gao Min appeared, leading the atmosphere of the night to a climax. She enthusiastically appealed to everyone to strengthen their bodies, and also shared the joy she once brought to setting herself a small goal of breaking through herself every day when she was training, "We must be our own champion" is her words to everyone, winning full applause.
Worry-free Media will join hands with Beijing Xingneng Charity Foundation to carry out public welfare education assistance in Hainan, on the one hand, with the advantages of many Olympic champion volunteers of Xingneng Charity, on the other hand, the anchors of Wushou will also follow the champions to the school, give full play to the respective advantages of both sides, help and teach children artistic talents, physical fitness, and integrate public welfare into their lives.
Worry-free media has always pursued the belief of "developing enterprises, dedicating love, and being a responsible enterprise", on the road of public welfare, worry-free media strives to be the forerunner, and is committed to influencing more people of insight to join China's public welfare undertakings, responding to the national common prosperity policy, and enabling the Internet to empower public welfare undertakings.
On the same day, Worry-free Media Group also signed a contract with China Unicom Hainan Branch to reach a strategic cooperation to jointly create a "worry-free card" to achieve targeted free flow of apps such as Douyin and enjoy various policy dividends and exclusive privileges of Hainan Free Trade Port. In addition, the two sides also work together to build the new media Xiaoye Academy, create new media talents, and share the dividends of the free trade port.
Multiple rounds of awards were awarded
Demonstrate the power of example
At the ceremony site, in the wonderful performance process of the celebrities, there were also multiple rounds of awards, jointly awarded by industry associations, platform leaders, business partners, media scholars and company management, fully recognizing the outstanding performance of celebrities and employees in the year, inspiring people with the power of example.
Among them, the big wolf dog Zheng Jianpeng & Yan Zhen and his wife, Duo Yu and Mao Maojie, Wen Jingjing, Zhang Xinyao, Liu Siyao nice, Qianyi, Gu Dameow, Li Fangyou, Da Fan, Lin Sen and other 10 anchor talents won the special award for the fifth anniversary of Worry-free Media.
Creative bazaar, "exhibition" and "broadcast" combination
Comprehensive promotion of high-quality goods
It is reported that the second scene of the festival also has a "good life live room", Thai Ah Fang and his wife synchronously bring goods live, uninterrupted distribution of preferential price and good goods benefits, for the welfare of fans to serve the society at the same time, to help the rise of domestic goods and national tide brand.
There is also a cyberpunk-style creative market area outside the venue, the overall design of the exhibition hall gathers the current fashion trend elements, full of science and technology and sense of the future, attracting many worry-free head anchors to broadcast live punch cards and take photos, "exhibition" + "broadcast" gamification social play, not only for the brand to gather tens of millions of traffic publicity momentum, but also with the city and the brand to jointly create IP marketing events.
The market focuses on high-quality and good things at home and abroad, and there are booths for chief sponsor Olay, special sponsor kilala and other sponsors including FAB Urgent Beauty, Nursing ShuBao, Chunguang, Plant Doctor, Lu Mingtang and other brands.
In anticipation of the upcoming 2022 Winter Olympics, the market area also has a worry-free night 2021 time and space travel experience hall, where participants can wear VR glasses to cross the ice and snow world, experience the skiing events of the Winter Olympics, and call the coming line of the Beijing Winter Olympics.
Worry-free night inaugural games
Multi-competitive events to promote sportsmanship
In order to respond to the call of the national fitness and practice the "people-oriented" corporate culture, during the event, Worry-free Media also hosted the "First Games of Worry-free Night"
Mission Hills Haikou not only has beautiful scenery, but also has world-class sports venues, the Games have 8-a-side football match, 3V3 basketball match, table tennis men's and women's singles, golf friendly and other competitions, all covering Haikou Mission Hills International Football Training Base, the world's largest volcanic rock golf course group, NBA Haikou Basketball Training Center and other 3 core venues. Anchors sweat together in the professional sports field, fully release the vitality of youth, and form a beautiful landscape.
This year is the third year of the "Worry-free Night", and its brand IP is also becoming more and more mature, compared with last year's new high in terms of communication volume, commercial value and influence. #无忧之夜2021等相关话题及作品, Douyin alone has reached more than 3 billion plays, and topics such as #假如民国时期有抖音, #喜欢的人怎么都在海口 and #not my name have also rushed into the Douyin hot list during the event. The gathering of head celebrities at the grand ceremony triggered traffic potential, attracted the attention of many merchants and landed cooperation, and created brand IP influence.
This year's worry-free night coincides with the fifth anniversary of the establishment of worry-free media, as a one-stop new media multi-dimensional integrated marketing service provider, worry-free media with entertainment live broadcast, short video content commercialization, e-commerce and store operation, integrated marketing, music production and distribution, artist brokerage, etc. as the main business, successfully combined multi-form content with multi-channel monetization, and explored a new development path. In the future, "Worry-free Night" will continue to promote the brand, based on the existing business section of Worry-free Media, to create an independent value brand IP, to further achieve brand empowerment and value enhancement, and to unite more partners to open up new cooperation and development space.