The venue of the 130th Canton Fair was newly arranged. @CFP
The 130th Canton Fair will be held soon. Photo by Liao Jingwen, all-media reporter of Guangzhou Daily, and liao Xiaohua, correspondent of Guangzhou Daily
The 130th Canton Fair was held online and offline from October 15 to 19, with an exhibition period of 5 days.
The offline exhibition is the world's largest physical exhibition under the epidemic. According to 16 categories of goods set up 51 exhibition areas, the total number of booths 19181, exhibitors 7795. Production enterprises, foreign trade enterprises, and industrial and trade enterprises accounted for 52.84%, 34.35% and 12.10% respectively. State-owned enterprises, foreign-funded enterprises and private enterprises accounted for 8.83%, 8.70% and 82.47% respectively. The import exhibition has 92 enterprises from 15 countries and regions such as Europe, the United States and Canada participating in the exhibition offline, including a number of the world's top 500 companies and industry leading enterprises.
At present, online exhibition companies have uploaded 2.78 million exhibits, a record high. The online exhibition will maintain the original of about 60,000 booths, and about 26,000 Chinese and foreign enterprises will participate in the exhibition online. The proportion of production enterprises, foreign trade enterprises and industrial and trade enterprises was 49.65%, 37.73% and 11.99% respectively. State-owned enterprises, foreign-funded enterprises and private enterprises accounted for 4.64%, 8.16% and 87.20%.
Text/Guangzhou Daily all-media reporter Xu Xiaofang
For the first time in the history of the Canton Fair, a national forum was held
Yesterday, the opening press conference of the 130th China Import and Export Fair (Canton Fair) was held at the Guangzhou Canton Fair Complex; Chu Shijia, deputy director and secretary general of the Canton Fair and director of the China Foreign Trade Center; Zhang Jinsong, director of the Department of Commerce of Guangdong Province; and Chen Zhiying, deputy secretary of the party leading group of the Guangzhou Municipal People's Government, gave briefings on the relevant situation and answered reporters' questions.
Chu Shijia said that the preparatory work of this Canton Fair is progressing smoothly, and the first Pearl River International Trade Forum, the first state-level forum held for the first time in the history of the Canton Fair, will focus on hot issues in international economic and trade development, discuss the development plan of international trade, send out the voice of the Canton Fair, and provide Canton Fair programs.
According to reports, the 130th Canton Fair will prepare for high standards, promote with high quality, and implement with high efficiency, help enterprises take orders online and offline through all channels, expand the market, create brands, cultivate new competitive advantages, and make every effort to ensure "safe and orderly, innovative and efficient, and wonderful". "Through the joint efforts of all parties, the preparatory work for this Canton Fair has progressed smoothly." Chu Shijia stressed.
Regarding the overall preparations for the Canton Fair, the opening ceremony of the 130th China Import and Export Fair and pearl river international trade forum held on October 14 is a major focus.
For the Pearl River International Trade Forum to be held at the Canton Fair, Chu Shijia introduced that the theme of the main forum is "China's new development provides new opportunities for the world". The three sub-forums held on the afternoon of the 15th will be held with the themes of "high-level opening up and trade innovation", "new foreign trade formats and new models under the new development pattern" and "international trade cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area", and the invited guests from the political and business circles at home and abroad will focus on the hot issues of international economic and trade development to discuss the development of international trade, issue a voice of the Canton Fair, and provide canton fair programs.
The first offline "Rural Revitalization Characteristic Products Exhibition Area"
This canton fair set up a rural revitalization exhibition area for the first time, and for the first time set up a "rural revitalization characteristic products exhibition area" in the Canton Fair offline exhibition, all enterprises participated in the exhibition for free. At the same time, the online exhibition also set up a "rural revitalization zone", which does not set quantitative restrictions and threshold conditions for enterprises in poor areas, encourages active declaration, and expands the scope of beneficiary enterprises.
In terms of quantity, a total of 883 enterprises in poverty alleviation areas have been gathered online and offline. Reduce costs and burdens for enterprises. In order to help enterprises effectively develop the market, this canton fair has significantly reduced the participation fees of offline exhibition enterprises, waived the online exhibition service fee, and reduced the burden and relief for enterprises with practical actions.
According to reports, in accordance with the principles of "precision marketing, accurate invitation, accurate service" and "equal emphasis on domestic and foreign, online and offline, and new and old merchants", the Canton Fair comprehensively uses various marketing tools and channels to effectively carry out the marketing invitation work of domestic and foreign buyers. Among them, overseas buyers mainly participate in online participation. The Canton Fair held 52 "Trade Bridge" cloud promotion activities in 40 countries and regions and issued invitations to veteran buyers in more than 220 countries and regions around the world through email marketing. Make full use of the new media marketing mix to invite global buyers.
"The offline exhibition is mainly to invite domestic buyers. With the theme of domestic and international double circulation, this canton fair is open to qualified domestic enterprises, carrying out investment promotion activities throughout the country, and vigorously inviting representatives of overseas institutions in China, cross-border e-commerce and domestic buyers to participate in the meeting. Chu Shijia said that the Canton Fair developed and applied a full-process online document management system of "pre-application, pre-audit, pre-payment, pre-application certificate, and pre-mail certificate" to facilitate the purchasers to handle certificates.
Guangzhou strictly implements the service guarantee work in a meticulous and efficient manner
At the press conference, according to Chen Zhiying, Guangzhou, as a territorial city, deeply studied and implemented the spirit of General Secretary Xi Jinping's important instructions on running the Canton Fair well, conscientiously implemented the central deployment and the work requirements of the provincial party committee and provincial government, focused on the work goals of "rapid response, efficient operation, process optimization, smooth information, and strong guarantee", and established the urban service guarantee leading group with the main leaders of the municipal party committee and the municipal government as the "double leader" and 12 special working groups such as medical and health epidemic prevention and urban environment improvement. Strict and efficient implementation of various service guarantee work.
In terms of upgrading the epidemic prevention and control, Guangzhou strictly implements various normalized prevention and control measures, optimizes and improves the guidelines for prevention and control measures for exhibitors and participants, refines the layout of nucleic acid testing points, implements the measures of "full closed-loop management, full chain traceability, full nucleic acid testing, all inspection access, and comprehensive environmental clearance", and weaves an epidemic prevention and control network covering important nodes such as participating participants, inbound goods and goods, cold chain food, and important transportation hubs, public transportation, public places, catering venues, hotels, and exhibition halls.
According to reports, in terms of fully optimizing public services, Guangzhou has created a good atmosphere, focusing on the themes of the centenary of the founding of the Party and the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and all-media and all-round display of the achievements and bright prospects of the construction and development of Guangdong and Guangzhou. Optimize the urban environment, upgrade facilities, environmental sanitation, lighting layout and greening and beautification of important nodes such as the Canton Fair Complex, Baiyun Airport, Guangzhou South Railway Station, Guangzhou East Railway Station and surrounding areas, Pazhou Artificial Intelligence and Digital Economy Pilot Zone, and bridges across the river.
"Six New" Polishing the Canton Fair "Golden Signboard"
New platform. This canton fair will hold the national Pearl River International Trade Forum for the first time, and Premier Li Keqiang will attend the opening ceremony of the forum and deliver a keynote speech. This is a large-scale diplomatic activity of the country this year, which greatly enriches the functional connotation of the Canton Fair and significantly enhances the international influence of the Canton Fair.
New theme. Affected by the epidemic, global personnel exchanges have been blocked, the international economic cycle has been impacted, and international demand and supply chains have not yet been effectively restored. In this context, this Canton Fair for the first time to the domestic and international double circulation as the theme, to smooth the international and domestic double circulation as the goal, in the continued service enterprises to open up the international market at the same time, widely invite foreign-funded enterprises in China, domestic buyers to participate in the meeting, encourage suitable for the domestic market, "the same line and the same standard and homogeneous" products to participate in the exhibition, to help enterprises to open up the domestic market, so that enterprises in the domestic and international markets to withstand the test, continue to grow and grow.
New mode. Under the background of the global epidemic is still spreading, this Canton Fair continues to promote business model innovation, and for the first time implements a new model of online and offline integration exhibition, which is a new breakthrough and attempt, and is the new normal and big scene of the future of the Canton Fair. The online and offline integration not only maintains the traditional advantages of face-to-face negotiation of the Canton Fair, good results of sample transactions, and establishment of mutual trust, but also conforms to the trend of digital economic development, expands the scale of the Canton Fair, is conducive to the comprehensive display of exhibitors and brand images, is conducive to more online negotiations between the two sides of the world, and meets the different needs of enterprises around the world.
New initiatives. To create an offline boutique exhibition, the proportion of brand booths reached 57%, an increase of nearly twice that of the previous 20%. For the first time, the "Rural Revitalization Characteristic Products Exhibition Area" was set up, and all enterprises participated in the exhibition for free. Continue to optimize the online platform, increase online and offline integration services such as certification, live broadcasting, forums, business travel, epidemic prevention and control, etc., and improve the functions of the platform.
New architecture. In order to strengthen the organization and leadership of the preparatory work, coordinate resources and forces, the Canton Fair has set up an organizing committee, with the Minister of Commerce and the Governor of Guangdong Province as the director. The organizing committee has 13 functional groups, composed of relevant departments of the central and state organs and relevant units of Guangdong Province and Guangzhou City, which provide a strong organizational guarantee for the preparatory work.
New image. This year's Canton Fair released the Canton Fair mascot, theme slogan, exclusive logo and main visual image, which enhanced the brand image of the Canton Fair and enhanced the brand influence of the Canton Fair. The environment inside and outside the exhibition hall, the important business circles in Guangzhou, the important lines and the main areas have been beautified and arranged, whether it is a bird's-eye view, a long-range view, day and night, you can feel the festive atmosphere, and welcome the guests of the Canton Fair with a new image.