On June 5, Maoyan Professional Edition released the box office rankings of online movies released on several major genuine video platforms the previous day. In terms of Tencent Video, the online movie "Northeast Happy Mountain Cannon On the Wall" became the second place in the day's box office with 105,000 single-day movie views. It is worth noting that the rating of this movie in Terms of Tencent Video is not high, so the box office distribution ratio is not high.
In the first place, it is the "Strange Flowers" theme of "Liaozhai", although the number of moviegoers on that day was only 119,000, slightly higher than the "Northeast Happy Event", but the film achieved a single-day box office account of 475,000 yuan, which is nearly twice the single-day box office account of "Northeast Happy Event". The reason is also simple, the quality rating of "Northeast Happy Event" in terms of platform is very low, so the amount of sub-accounts will be correspondingly low.
However, even in the state of very low sub-account ratio, "Northeast Happy Event" still relies on relatively good network broadcast results, becoming the second place in Tencent Video's single-day sub-account box office. Obviously, the effective viewership generated by this online movie is still relatively good. So, how is the short comment status of this film in Douban and other places?
As of now, the fan reputation formed by "Northeast Happy Event" in the Douban short review is not ideal, and the reviews in the front row of the "hot" are basically one-star or two-star bad reviews. Obviously, the fans' word-of-mouth evaluation of this work is still relatively consistent. This Northeast comedy brought by Tang Jianjun, Period, Xu Chenglin and Li Jing and others is considered to have a strong "country love" atmosphere, and even on many levels, it is not as good as the "Country Love" series.
In terms of genuine video platforms, there are still unique points in terms of the quality rating of online movie releases. Works like "Happy Events in the Northeast" give a lower quality rating, and the box office ledger level is relatively low. Based on the word-of-mouth of movies formed by fans, the rating of the platform is still fair. In the face of this one-star and two-star bad reviews, the platform gives a lower quality rating, which is correct. The platform and fans, in terms of the quality of the film, can agree.
However, the final box office score of this film is not low. This is a very noteworthy phenomenon. There is a state of popularity but not applause in Northeast comedy. This state also exists in the "Country Love" series. In the latest season of the TV series "Country Love" launched in the first half of Youku, the audience reputation is still very poor, and even many viewers sneer at this series. But this did not prevent the drama from becoming a broadcast hit on Youku in the first half of the year. If there are no accidents (you need to wait for June's data), the latest season of "Country Love" can enter the top five broadcasts of Youku in the first half of the year.
The problem of "not applauding" in Northeast comedy is widespread. In fact, this "Northeast Happy Event Mountain Cannon On the Wall" has typical case value. Based on the content of the whole movie, it is indeed a very poor quality work. Although it is about poverty alleviation, it lacks basic authenticity, which is all imagined in the screenwriter's bookstore, and all the key points of poverty alleviation are impossible to scrutinize. And the backwardness of the whole village is actually caused by a "mountain cannon"...
However, this does not prevent it from being a comedy with some hilarious content. The falsehood of the story and the hilarious truth have been effectively unified in this type of Northeast comedy. For movie fans, we need a work that has a sense of reality in the story, but at the same time has a comedic element in the narrative. Obviously, the vast majority of comedies produced by Uncle Benshan's team and starring Uncle Ben's disciples cannot meet the basic requirements of the truth of the story. There is no sense of reality, but there is always a hilarious passage of northeast comedy's own duo.
As of now, the cumulative box office of "Northeast Happy Event" is 1.848 million yuan. Still in the current box office trend, it will eventually achieve a box office score of 3 million yuan and above, it is only a matter of time. For this "Northeast Happy Event", its production cost should also be less than 3 million yuan. Therefore, it can be said that "Northeast Happy Event" is a work that makes no loss. This is also why similar works have been praised by fans, but they are always flocking to appear. Because it doesn't lose money.
However, it must be emphasized that not losing money is not necessarily a bad film. The fans formed by "Northeast Happy Events" have all the bad reviews, or they should be paid attention to. Of course, the netizens watch the heat is high, and the number of moviegoers formed is also good, which shows that the demand for comedy works by netizens is very strong. In the online film market, there is a shortage of comedies of excellent quality. In the current situation, comedy TV series are of excellent quality and rare. The market is a blue ocean market, waiting for truly high-quality works to enter. (Text/Ma Qingyun)