On April 16, Kuyun released the ratings data of the first program of the fourth season of "Youth Travels" the day before, with an average rating of only 0.2891% and a peak rating of only 0.3396%. This ratings result is obviously not outstanding. Compared with the programs of the previous seasons of "Youth Travels", the first episode of the fourth season also gives people a feeling of an unfavorable start.
In the formal data, you can check the ratings results of each of the first three seasons of "Youth Travels" (data from CSM). The first episode of the first season of "Youth Travels" had a rating of 1.006%. The first episode of the second season of "Youth Travels" had a rating of 1.871%. The first episode of the third season of "Youth Travels" had a rating of 2.255%. Obviously, the variety show "Youth Travels", only from the CSM ratings data, has been on the rise.
However, the first program of the fourth season of "Youth Travels", judging from the ratings data of Kuyun, the first program only opened an average rating score of 0.2891%, which is somewhat regrettable. A variety show that once scored an average rating of 2.255% in CSM, how did the first episode of the fourth season have almost been reduced by 10 times in Kuyun's results? Is the first issue of the fourth season really not powerful?
Along with the ratings results, there are the audience rating results of "Youth Travels" for three consecutive seasons. In the first season of the show, the audience's Douban score was 5.2 points, the audience rating in the second season was 7.4 points, and the third season was 4.8 points. In terms of rating results alone, viewers seem to be most satisfied with the second season and the lowest with the third.
In the fourth season of the program, after the first episode of the content was broadcast, the audience evaluation was not optimistic. In Douban and other places, a large number of one-star bad review content appeared. Many of these bad reviews directly "hit the seven inches of the program". For example, many stars in the show do not know, a large number of game links in the show are old, the guests in the show are not funny enough, and so on.
Looking at the first episode of the fourth season of "Youth Travels", there are indeed many unsatisfactory points. It stands to reason that in this season, comedy stars such as Xu Zheng and Wang Baoqiang were invited, which made the show suddenly have the feeling of a road movie "Thai". However, in the specific program content, the combination of Xu Zheng and Wang Baoqiang did not produce much chemical reaction. On the contrary, both film actors are relatively restrained. Especially Xu Zheng, he is talking to young stars about movies seriously, and it is strange that these young stars can talk about four or six.
It is undeniable that Xu Zheng and Wang Baoqiang are both very good movie actors. However, the excellence of the actors can only be reflected based on the double blessing of the script and excellent shooting. bypassing good screenwriters and good directors, allowing two good actors to continue to be excellent in variety reality shows, is obviously difficult for strongmen. Many funny actors in film and television works, especially excellent comedians, are silent and uninteresting in reality shows. Because these good actors know that the only way to talk to their audience is through the work. And reality TV can't seem to be called a work.
The fundamental reason for the ratings and word-of-mouth double pounce of the first issue of the fourth season of "Youth Travels" is still "screenwriter" and "director". This variety show, after 4 seasons, the audience suddenly found that in this reality show, there was nothing new to see. In particular, a large number of game links often appear in other variety shows of Zhejiang Satellite TV. It can be said that almost all of Zhejiang TV's reality show variety shows are game content used with each other. This mutual use does not form an audience sense of intimacy, but only forms the aesthetic fatigue of the audience.
Especially in the meal link, many Zhejiang and Taiwan reality shows such as "Youth Travels" like to create obstacle games for stars. In the first issue of this season, the final dinner session was obviously to promote Taizhou cuisine, and many chefs served their own dishes. However, the show does not show how exquisite these dishes are, but rather makes the way this group of stars make games violent.
Why is this link a violent thing? Because the program group arranged for the stars to eat and drink quickly, while eating and drinking, while calling their star friends, when the other party heard that they were eating and drinking, the game was considered a failure. Therefore, in the game, the stars do not focus their attention on the food table, but only on the amusement between the stars and the stars. For chefs in Taizhou's food scene, this is simply an insult.
Since you want to promote Taizhou cuisine, you should seriously publicize it, rather than using celebrities to make games. The program team of "Youth Travels" stubbornly believes that their inferior game is the audience's favorite to watch. As everyone knows, what everyone prefers is Taizhou food, which is the real Chinese food culture. As for celebrities making games, entertaining themselves will eventually be eaten back. (Text/Ma Qingyun)