The high-luxury darling "appeared" in three luxuries.
Li Xian parachuted into the brand spokesperson of Prada, and many people pinched the sweat for Li Xian. After all, the brand Prada has a stock spokesperson Xuan on the body. But this time, I really believe that Prada chose to officially announce Li Xian as a brand spokesperson after making sufficient research preparations.
You must know that Li Xian's endorsement or cooperation has not been much, but he is a real and refined route. He currently has 3 high-luxury collaborations on him. The first ready-to-wear field: is the spokesperson of the blue blood high-luxury Prada just mentioned. When love CREATCRS becomes an art, it is given to fashion cosmo before it is officially announced. The layout of the cover of the March opening season of the fashion men's and women's double magazine is enough to see the importance of the brand. And Li Xian's literary and artistic atmosphere is also a perfect match with the "intellectual style" that Prada is now focusing on.
Fragrance field: He is the global perfume spokesperson of Luxe Versace, whose fragrance line directly belongs to Versace Benzhe, although not absolute, but often listed as one of the top ten perfume brands in the world. Because it is directly subordinate to Versace.
After Li Xian received this endorsement, he also appeared in various events many times in Versace shows or out-of-season dresses. However, it is estimated that unless you participate in Versace activities, the clothing will most likely be contracted by Prada.
And it is particularly worth mentioning that the contract between Prada and Versace was won by Li within three months now, which is enough to prove Li's current commercial value.
Field: Field of jewelry, the emperor's jeweler, the jeweler's emperor. Cartier's brand friend, don't feel like just a best friend, not an ambassador, the spokesperson is nothing great. But you have to know that "best friend" is Cartier's highest title in domestic entertainment. In addition, among the Chinese is Gong Li Gonghuang, who has a very heavy title of global fine jewelry ambassador, even Monica Bellucci, who is known as the "Earth Ball Flower". He is also a close friend of Cartier's brand. So now everyone knows the weight of Li Xian's best friend! Shang COSMO. And why is he so favored by blue-blooded-red-blooded luxury jewelry? I boil it down to two words: "groundedness" and "scarcity." With many blockbuster dramas in hand, he can still sink his heart into making niche literary and art films, and has become a professional actor who can control commercial films, literary films, movies, and TV series. But you can't hear much about him in daily life, he is quietly being himself, maybe such a sense of practicality, relaxation, literary and artistic sense, and the pursuit of the ultimate "vigor", is the reason why major directors and major luxury people favor him.