In my experience, I divided the e-commerce boss into five stages, everyone will go through it, without exception, including me, wait for you to understand, and after going through these five stages, you have become an industry boss and the head of the circle.
In the first stage, you keep studying e-commerce technology, you think that e-commerce is relying on strong technology, you are particularly attentive to some wild roads, what you are most concerned about every day is that those roads can have shortcuts, what no one broadcasts, store goods, seven-day spiral, short video exposure, thousands of violent pulls. As long as you partner with e-commerce technology, you will learn it, and you want to touch everything, especially those that are on the side of fast money, the more you want to learn, because at this stage you will be very impatient, especially want to take shortcuts to make quick money. You can't sink your heart at all. You watch the people around you explode, listen to others say this dividend and that dividend every day, watch others make money, you will be very uncomfortable, very anxious, you feel that they are all grabbing money, and the money is going to be picked up. Every day is anxious, but confused, a giant in thought, a dwarf in behavior. I really want to follow everyone to pick up money, but I don't pay for action and sweat.
Why are you often harvested by these people who say that he has technology to make you rich, because you are too short of money, you always want to get rich overnight, always fantasize about paying thousands of dollars to others to take you to make money, in the matter of e-commerce money, you simply can't sink your heart, to precipitate yourself, to precipitate your own team, precipitate your own products, gnaw east and gnab, store group do a little, live broadcast to learn a little, cast a little understanding, your whole person is like a headless fly without direction, most of the e-commerce bosses, The live broadcast bosses all died in the first stage.
In the second stage of e-commerce, you begin to study products, meet those bloggers who talk about e-commerce need technology, your backhand is a black, mouth is a contemptuous smile, hum, another sword, but also technology. After being beaten for a while, you begin to clearly understand that there is no so-called technology in e-commerce. Some are just some sickles, come up with the noun of cutting leeks, highlight strong technology, highlight the value of their own leeks in their hearts. The core of bringing goods is still to return to the product, and there is only one way to succeed in dry Douyin, study the product, and dig deep into the content. You begin to understand a sentence, there is a way without art, there is a technique can still be sought, there is a technique without a way, you will stop at the art, the way is more important than the art. Any technology that is divorced from the product is a dead letter. Any stream that leaves the crowd is a lonely hand. You grow, your team models up, you start to rise. From this moment, your e-commerce began to slowly get on track, and you became famous in the circle.
Soon you will have the third stage, which is meaningless without the first two. E-commerce this thing, either not open, open can eat for three years, lucky, you grab a product, you immediately get up. Unlike traditional e-commerce, the growth of Douyin It is the growth of the speed of light, explosive take-off, he is not slowly up, may be today you live broadcast room a dozen orders, tomorrow a day 100,000 orders, interest e-commerce is so attractive, overnight questions will explode, in fact, novices will especially expect explosive volume, and veterans will be particularly afraid of overnight explosion. Why, because of the steadily increasing order volume, the supply chain is well stocked, the personnel is well transferred, and there is time to grow. But overnight it suddenly grew, burst a single time cool, signed for the crematorium.
At this stage, you will begin to understand that explosive volume does not mean making money, and low signing must lose money. So you will pursue stability, you will understand that the screen beats is always numbers, and it is the money that can confirm the receipt of the signature in your store. Stable, overwhelming. At this stage, you will be miserable. I'll be at this stage at that time. I especially like to read Cao Cao's short song line, and there is a sentence in a few years, I have guests, and I play the pipe. Thirsty for talent, singing about wine night and night, life is geometric. You will find that you have found the password to make money, but the people around you are too weak. Talent is so difficult, you have always been limited to an endless cycle of talent training. Your company is like riding a rocket in dividends, rubbing all the way up, performance is growing sharply, personnel is also growing rapidly, then the problem comes, your energy is grasping the front-end business, but your housekeeping management team has not grown, talent training is a big problem, retaining people is also a big problem.
Kublai Khan of the Yuan Dynasty was very brave and good at fighting. But since ancient horseback emperors, the dynasty has the shortest life. The establishment of the dynasty is not fast, fast, after all, the nomads are born, and the combat effectiveness is there. But in less than 89 years, you see, eh, the Yuan Dynasty fell. One night I read the thirteenth emperor of the Qing Dynasty, and after reading the letter from Fan Wencheng before the emperor Taiji entered the customs, I began to understand that winning a country is not as simple as just being able to fight. Huang Taiji could obviously enter the customs three years in advance, so he turned around and proposed to cut but not fell. Emperor Taiji, who can fight, he does not have a strong management hub, and even if he replaces Chongzhen, he will return to the fate of the Yuan Dynasty. To be stable, fighting is only the first step, and defending is the end. For an e-commerce boss, it is difficult to fight the river, but it is even more difficult to guard the river.
At this stage, management is your biggest headache. How to divide money, how to retain talent, so many people, how to manage. Business is so busy every day, you are busy picking up money, and when you talk about management, your scalp is numb. Stop the time to manage, then the company's business is not rushed. If you don't manage the company, how much money you make, you will lose. All kinds of frivolities that happen in the team will make the boss's three views collapse, like the team's labor arbitration, you may eat round after round. As soon as you listen to labor arbitration, you are irritable, and you often wonder how there are such disgusting employees, and you don't understand by picking loopholes in the company. You lost round after round because you didn't understand labor law. Round after round of corruption in the procurement process may subvert your three views. You probably never thought that an honest crony would be so dark and corrupt. You have been beaten round after round because you believe in appearances so much that you would rather believe in your verbal feelings than in human nature. The third stage has the most pits, and you will not have less pits to step on. You will learn that without signing a labor contract, no matter how familiar the employee leaves, the corners of the mouth will change and ask you for double salary compensation, which is not a black belly, but human nature. When you join the job, you have to buy social security, not to say that you go to buy social security for employees, you can't save this money, hire a model to shoot materials, the labor contract only states that he works for you, but the portrait is to be used, you don't sign the portrait agreement, he goes to the court to backhand, you still have to lose money, isn't it very strange, your own model can also sue you for infringement. Slowly you will begin to lose your innocence, begin to face up to the matter of human nature, you are very good at business, I know, but you manage very well, you still have to pay for your ignorance, you will continue to be beaten by human nature, beaten by the legal system, you continue to step on the pit, keep paying tuition, and constantly lose money. But you can't help it, within the system, you have to be in awe of the rules. I continued this phase for two years, during which time I was self-taught, and I knew labor law better than the clerks of the labor bureau and the encroachment of duties better than the lawyers. No way, if it were not forced by life, who would be forced to go to school. If you lose a lot of money, you are angry, and naturally you have to grow. So two years later, I'm worthy of an encyclopedia.
Do you think that you are very dick in the third stage, you have not been beaten by the fourth stage, this fourth stage is more sensitive, and it is also the only way for everyone to go through. In the first three stages, you are creating wealth, you only go through the fourth stage, you will understand, my first three stages are talking about explosive volume does not mean making money, money signing for their own store, is money, but this money, not yours. Money must be legally and reasonably in your pocket, it is your money. If you don't understand this sentence, how much money you make is working for the people, and you are just helping others to keep the money. At this stage, you have to be very smart, make more or less money, and stability, security, legality and compliance are king. Plan ahead, think of danger in peacetime, plan ahead, and save your life.
At this stage, all parts of the company will begin to pursue compliance and legality, illegal edges, and violations of rules, and you don't want to touch anything. You have passed the previous stage, you are fearless when you are barefoot, and you should be careful to stay away from the river when wearing shoes. This is also why many friends said that the way to get rich told me, I shook my head and said that I was not interested, what money should be earned, what money should not be earned, I know very well. Once bitten by a snake, ten years afraid of the well rope. In this society, there are many people who are jealous of you, see you make money, 10 people, 9 people are jealous, well and always want to stab you, blessings less but more bad intentions, the only magic weapon to save life, hide the front, but dry TikTok, you will inevitably show your face, it is difficult to hide the front, that can only be far away from the river, earn a little less. Calm down, no way.
In these four stages, it took me 6 years to survive more than a dozen rounds of robbery. Behind greatness lies suffering. It seems that the clouds are light and the wind is light, but in fact, every time it is like purgatory. Walking through purgatory, I turned back to the visitors behind me and said that the process was painful, but the life experience was beautiful. Even if you don't have enough luck to make steel, at least you didn't come for nothing. Your first four stages may be easy for you to understand and easy to read, but your fifth stage is hard for you to read.
I summarize my fifth stage with three key words. Tao, numerology, karma. I used to read Xiuzhen novels and found that many cultivators were cultivating their bodies in the first half, and the strength of their bodies represented the degree of force. And in the second half, I am practicing internal strength and soul cultivation. When reading the fight to break through the sky, the male protagonist reached the second half and began to cultivate his emperor realm soul. Body fighting is a level, soul attack is a dimensionality reduction blow before, I like to read ghost valleys, parchment rolls, plain books, watch dramas like to watch the way of heaven, the people's righteousness. Through these people, I try to peek into human nature and read human feelings. In the later stages, these books were no longer enough to meet my needs. They can only repair your torso, they cannot lift your soul. In the final analysis, the improvement of the state of mind has to return to classical literature. I began to study the Tao Te Ching, the I Ching, the Yellow Emperor's Internal Canon, and the 15th year of Wanli. To be honest, at the beginning, without a certain entrepreneurial resume, reading these books, I really couldn't understand it. I have heard that reading 1/4 of the Tao Te Ching is enough for you to govern a public company. So I wanted to find a way to govern the team in the Tao Te Ching, and studied imperial power just to strengthen the management of my team, watching for a long time, I didn't understand, Dao can be Dao, very Dao, famous, very famous, catchy is not understanding. I'll go buy some annotated editions, read them slowly, and study them slowly.
At this stage, I especially like to see the fifteen years of the Wanli of the Ming Dynasty, and at the same time, under the influence of the fifteen years of Wanli, I went to see the 24 dynasties in China, to study the dynastic deduction of the dynasties, because I have always believed that the ancients can even govern a country, I managed a small company, learned not more than enough, I read over and over again, how the dynasty rose and how it fell, in the five-year period, I read 24 dynasties, each dynasty, the 13 emperors of the Qing Dynasty, the 16 emperors of the Ming Dynasty 276 years I read every year. Reading about those things from the 15th year of Wanli to the Ming Dynasty, one of the points that I particularly like to read in the 15th year of Wanli is how the emperor and his ministers fought wits and courage, how they consolidated their political power, and how they balanced the delicate checks and balances between the princes. Every time I see Zhu Yunjiang of the Ming Dynasty, I will feel that he is a stunned blue, a good hand, playing sparsely, holding a heavy army can also be turned over by Zhu Di, reading the Tao Te Ching for the first time, I can't read it, the company to 50 people to read the annotated version, every day before going to bed is like to watch the events that happened in these dynasties, the more interesting it is. Slowly realize, the Tao gives birth to one, one life two, two lives three, three lives all things. I took this sentence to replicate the team, attach importance to the first way, attach importance to the basic disk, and then rely on the basic disk all the way to derivation, so I expanded all the way, learning the amoeba system of Kazuo Ina, and our company gathered a lot of excellent teams. I used to be very shrewd, but since reading the Tao Te Ching, I have become more and more peaceful and easygoing. In the past, I liked Cao Cao very much, and I would rather I be responsible for the people of the world than let the people of the world bear me, I felt that soldiers were not tired of deceit, and white lies did not matter. Later, I was particularly averse to conspiracies, and I began to resent the act of calculating others. I began to feel that Mingmou is the king, upright, and frank and famous. In the Tao Te Ching, goodness is like water, water benefits all things, and I hang in the most conspicuous position in the office. I became very easygoing, I went from being a boss who didn't want to suffer losses to someone who was happy to give others losses, hey, losses are a blessing. So gradually the people around me gathered more and more, more and more people followed me, Tiannuo's team became larger and larger, rising to the scale of hundreds of people, starting from scratch, nothing, the whole to hundreds of people, the novel did not dare to write like this, the core is still that sentence, good is like water, water conservancy all things without dispute, wealth scattered people gather, divide money, empower others, more people will achieve themselves.
A sentence in the Tao Te Ching that has a deep influence on me is that all things bear the yin and embrace the yang, and rush to think of peace. Harmony is not static harmony, harmony is a state of balance in competition. Everything has yin and yang, and if you pursue yang excessively, yin will be out of balance. This sentence can be deduced to the convenience of my life, from being a person to casting flow. It is very easy to understand, the cost of putting you into pursuit of your ROI is low, the production is beautiful, the narrower the crowd, the shorter the account life cycle, so colleagues in the pursuit of ROI, must leave a certain plan, to test new materials, new crowds, to expand, maintain the life cycle of the plan, everything has yin and yang, harmony is dynamic harmony, in one attack and one defense to maintain our good cost. After reading the Tao Te Ching, I can better understand the people around me, everyone is a coexistence of angels and demons, there is a dark side and a good side, understand human nature, control human nature, after reading the Tao Te Ching, you will have more tolerance and understanding of some people, your self-perspective will become weaker and weaker, and you will use a high-latitude perspective to look at yin and yang. Slowly people will begin to discover that the Tao Te Ching teaches you not only the literature of governance, but also the laws of heaven and earth, the cycle of cause and effect. Including these things I mentioned about the Ming Dynasty, as well as the dynastic alternation of various dynasties, when you first go to see it, you may pay more attention to the imperial power tricks, from the division system to the county system, you will feel the wisdom of the ancients in governing the country, especially the county system, the development of the Ming Mo to the extreme, and continue to use these methods in your company to govern your team.
In the fifth stage I said, you read these books again, your perspective and perception are different, you will sigh that power is rising again, people are legendary, but a jiazi, a generation of dynasties in the peak is only 300 years, before you may not understand why the ancient emperors and dignitaries cultivated so much to the mausoleum, but at this stage you understand. You begin to believe in numerology, cause and effect, and blessings, and you begin to understand that many achievements, many things, are providence, three points of heaven are destined, and seven points rely on hard work. As stated in the Tao Te Ching, all things are formed by natural laws. It seems that Hao is irrelevant, but if you think about it, they are interlocked. This sentence is very interesting, when you see the people here, you will read this sentence repeatedly, turn your life in your mind, you will find that God has its own arrangements. At this time, you begin to focus on doing good deeds and accumulating blessings for yourself. But to do good things, do not ask about the future, everything in the world, there is cause and effect. If people have good thoughts, God will bless them. You are only kind, and blessings are on the way; Be open, luck will appear; Keep paying, and sooner or later the harvest will come. Everything in the world has cause and effect. You will begin to understand what the ancient warlock said, willpower, mental power. This is my fifth stage, I spent 6 years, the fifth stage of me, already have a certain reputation in the industry, become a party of the wait, wealth is close to freedom, I began to be enthusiastic about charity, enthusiastic public welfare, for my own destiny to accumulate blessings, leave cause and effect. If you can read it, you will definitely be a character in the future, and I believe that because of patient people, you have defeated 99% of people.