National youth captain Eiffelding gave up the invitation of many teams in the Chinese Super League to join Swedish Super League team Miarbi, these days Eiffelding is still waiting for a work visa to be processed, I believe it is only a matter of time before he appears. Compared with the previous nickname of Wu Lei in La Liga Espanyol club called "the hope of the whole village", this time Eiffelding really joined a "village team". Mialbi's home town of Heilovik in Selworthsburg, a municipality in the province of Brekinge in southern Sweden, has just 800 people. So, how did this grassroots team impress the national youth captain?
Eiffelding wears the Mialbi shirt
The founder converted his farmland into a stadium
The Mialbi Club is located in Heirovik, a small town in Selworthsburg in the province of Brekinge in southern Sweden, with a permanent population of only 800 people. Don't look at the small population, Miarbi has a history of 84 years.
In 1939, Mialbi was formed by the merger of 2 teams. Mialbi's home stadium came from villager Bentersen, who in 1941 donated a piece of his farmland, collected 2,250 Swedish kroner ($216) from the team, and collected 150 kroner a year in rent to build the stadium. In this way, Miarbi had his own stadium for a very low price. Bentsen has been ridiculed by other villagers for many years, as the team also hovers between the 4th and 6th divisions in Sweden all year round.
The club's official website said that the local development of mink farming was due to a game in which a mink broke into the stadium and was discovered by Bentson. As the mink industry expanded, the local population became richer, and the popularity of Helovik began to increase. People learned about this small village, the local seaside scenery was developed into a holiday destination, and tourism was in full swing. Thanks to the joint efforts of the villagers, through mink farming and tourism, as well as the influence of football, the local economy has developed, and Miarbi's finances have become more stable, moving up 4 levels in five years and reaching the top league.
There are small advertisements on the hips of the pants
Miarbi jumpsuit has ads on the hip position
Hellovik is indeed far away, just getting there, enough for Eiffelding to take a lot of twists and turns, "first you have to fly to Copenhagen, then drive over, if you fly to Stockholm first and then take a car, you have to drive an hour and a half..." For Nordic football, his concept was vague at first, but when the invitation from Swedish Super League team Mijalbi was actually handed to him, Eiffelding was willing to take this step, "I just wanted to try it and see what level I could play." After all, this is the first division in Sweden, and I am still looking forward to it. The little goal I set for myself was to try to get out early and make a difference. He said sincerely.
Photos of Eiffelding wearing a Mialbi shirt also appeared in front of domestic fans. Some fans sighed, "There are so many advertisements for this team, densely packed almost all over the body." Indeed, Mialbi Yellow home fans were littered with more than 20 advertisements up and down, even on the hips of their pants. For a small club like Mijalbi, every little advertisement is a sum of money, which is also the survival of a small team.
This small club has a large number of partners, including Puma, Carlsberg and other well-known companies, but at the same time, Mialbi's partners are involved in many fields, such as the Japan Aerospace Agency, Nordic Printing Company, local supermarkets, newspapers, country bistros, and... Funeral homes and tombstone carving companies. Mialbi's partners are big or small, and it is no exaggeration to say that a fan of the team can meet the vast majority of his own consumer needs through the club's partners. At the same time, the Mialbi Club also operates an official online store, selling scarves, T-shirts, sports bottles and other team peripheral products. The merchandise they sell is not expensive, but there is a wide variety and colors closely related to the team, and when fans complete these purchases, it is easy to enhance their sense of belonging to the team.
Miarbi's profit model is diverse, they also earn income by selling annual passes and youth training programs, their annual membership fee is 700 Swedish kronor (about 464 yuan), and the age range of youth players starts from the age of 6 to 19 years old, and the construction is very complete. Mialbi also set up an amateur team for fans, charging 400 kroner (about 266 yuan) per person to organize fans to train and match, and with the participation of the team's first-team players.
"It was fitting as his first stop in Europe"
Eiffelding's performance in the national youth has attracted attention from the outside world according to IC photo
Young people are the main force of Mialbi. The team's top scorer, Nwankwo, a newcomer Mialbi unearthed from the Nigerian league last year, is just 19 years old and is the golden boot of the Nigerian Premier League in 2020-21, with Moreau and Alexander Johansson, who played well last season, both joining on a free agent. Almost no one in Mialbi has ever incurred a transfer fee, but their quality is still good.
Eiffelding's match in China was not originally part of the focus of Mialbi's sporting manager Larson, but he had three or four trusted agents around him to recommend players. Larson watched the video of the Chinese national youth and felt that Eiffelding had good potential, but Miarbi definitely did not have the money to buy him, but the agent said that there was hope to win a loan, so the whistle signing was negotiated. Larsson commented on Eiffelding and affirmed the speed of the national youth captain, which is what he values the most: "Miarbi is not a team that can play at a high level in terms of technique and tactics, they require players to be diligent in running, but also fast enough, which is the basic requirement of the Swedish Super League. ”
"I feel like they're all physically better than me." It was Eiffelding's first impression of Miarbi's first team, 'but I feel like I have my characteristics too. "Quick, this is the deepest impression that many people have of Eiffelding, and in the opinion of Mialbi data analyst Lindmark Eriksson, "Eiffelding has excellent dribbling breakthrough ability and is good at stealing, and players who can combine these two abilities are rare now." ”
In the view of former national youth leader Shao Jiayi, from the Chinese Super League to the Swedish Super League, this is a very transitional attempt for Eiffelding, "I think the Swedish Super League is a springboard for him, as his first stop in Europe, which is very suitable." "From the bottom of my heart, I'm very supportive of him." For him, there is such an opportunity, we must seize it and cherish it. ”
Red Star News reporter Hu Minjuan
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