Recently, Rolls-Royce invited Internet celebrity couples to carry out brand cooperation with Lin Han in the evening, which was complained about by a large number of Rolls-Royce car owners, and on October 11, it triggered Wang Sicong to tear up the scene, triggering heated discussion among netizens.
The matter goes back to September 24, when Rolls-Royce released a promotional video of Cullinan's high-end car on its official Weibo, and the protagonists of the video were Wanwan and Lin Han. Relying on the huge number of fans of Internet celebrities, the video was released, triggering a large number of netizens to interact. But what people did not expect was that the microblog was complained about by a large number of Rolls-Royce car owners, saying that "the people who asked for it were too cheap." ", teasing Rolls-Royce for not doing background checks on the partners. On October 11, Wang Sicong even posted that "I feel that Rolls-Royce is very low and will not buy again." This Weibo directly boosted related topics to the top position on the Weibo hot search list.
Why did Late Night and Lin Han attract the disgust of Rolls-Royce owners so much? This has to start a long time ago. Late late full name Lei Wanying, relying on unique clothing to become famous in Douban, and later successfully married the rich second generation Lin Han. Late evening claimed to have graduated from Columbia University, but after being dug up by netizens, she found that she was not a graduate of the "Columbia University" major, but a graduate of the College of Continuing Education affiliated to the university. The two are active on social platforms and have become a well-known Internet celebrity couple. However, the mansion that the two people also dried was rented by netizens, and the hermes at night was shared with her mother-in-law.
Rolls-Royce brand positioning high-end, luxury, has always been a symbol of the status of the rich, you can see, its late, Lin Han and his wife's image is out of place, it is not surprising that the owner complained.
Seeing so many negative comments on the Internet, Rolls-Royce also urgently deleted the relevant video, and on the evening of October 14, it released a statement on its official Weibo, saying, "As a responsible brand, Rolls-Royce Greater China takes this incident seriously, sincerely listens to everyone's feedback, and decides to take the video offline." ”
However, this time did increase the popularity of the Rolls-Royce Cullinan car. According to related websites, Cullinan's car is priced at 6.1-7.8 million, and those who can afford it are indeed extremely rich.