Lai Weifeng's "Worst Is Loneliness" revealed that he created with a rusty guitar

On July 19, Sam Lai Weifeng, a well-known music producer and minimalist singer-songwriter in the mainland, held a press conference on his 2016 new album "The Worst is Loneliness" at an international five-star hotel in Beijing, gathering hundreds of media and fans and friends to witness this important moment. "The Worst Is Loneliness" is Lai Weifeng's third solo album, which has been released nationwide.

The new album won a double harvest in the word-of-mouth market and broke the ice to celebrate a billion auditions

"The Worst Is Loneliness" is the third album released by Sam Lai Weifeng and his agency Beijing Simple Happy Culture, bringing together a luxurious lineup of veteran musicians from China, Britain and Taiwan. The title songs "One", "Posterity", and "The Worst Is Loneliness" received a warm response after being exposed online, winning the top ten of many important lists, which not only shows that Lai Weifeng has been recognized by professionals from all sides, but also shows his super musical strength. On the day of the press conference, nearly 100 fans braved heavy rain from all over the country to rush to the press conference site, which also highlighted Lai Weifeng's high popularity.

At the beginning of the press conference, the host threw a big question to Lai Weifeng: how many times have the last two albums been played since their launch? Lai Weifeng joked: "Be conservative, just be alone!" Because I think my songs may be more suitable for one person. Then guess a little more boldly, just for everyone!" Unexpectedly, Sam Lai Weifeng, who looked mature and stable, actually had a side of the Duan Zi hand, which immediately caused a burst of laughter from the audience. Then a large ice sculpture was launched on the stage, and the answer was revealed: after Lai Weifeng signed a simple happy culture, all the songs were auditioned online on an authoritative music platform - 965686005 times! Lai Weifeng was surprised and delighted on the spot, saying that he never thought there would be so many broadcasts, and thanked his fans and friends who have always supported him on the spot. Immediately after the big screen appeared a VCR, recording the companionship between fans and Lai Weifeng over the years, as well as everyone's real feelings in Lai Weifeng's music, the scene was warm.

Producers date talented women in the music industry singing red "one person" eyes

At the press conference, Sam Lai Weifeng deeply performed the title song of the new album of the same name, "The Worst is Loneliness", and the gentle magnetic voice with the beautiful melody was very infectious, setting off the second wave of climax of the event. As a producer, Lai Weifeng has participated in the music production of Many Heavyweight Artists such as Li Yuchun, Zhang Weijian, Wang Han and so on. In the new album "The Worst is Loneliness", Lai Weifeng invited other musicians to participate in his works for the first time, and he is a female lyricist, and there are as many as four. When it comes to the song "Descendants", Lai Weifeng said that this demo was not called "Descendants" before, it was an English sentence, but when Jin Weiqi handed over the words, the song title was "Descendants". Then Sam joked that when he saw the song title, he thought it was a song written for his parents, but after seeing the lyrics, he still liked it, because the angle was really unique, so he was very grateful to Kim Hyun-gi. As for why he thought of cooperating with female musicians, Lai Weifeng said that women will use different perspectives to describe urban life, and will be more emotional and delicate, before there was no hint of "a person", but the words everyone handed over are around a person's daily details to tell, is a very coincidental thing. During the entire album production process, Lai Weifeng admitted that he had caused the company a headache, because he had done a lot of risky things, and spent a long time on the production progress of the song, such as when arranging and recording instruments, he found more than 10 different musicians and arrangers before and after, and even used a rusty and inaccurate guitar recording, just to retain the nature of the song. Although the entire album was delayed for two months, the company and Lai Weifeng himself were very satisfied after the finished product came out, and the time to polish the boutique, all the waiting was worth it.

At the end of the press conference, the senior leaders of Simple Happy Culture personally appeared and sent a phonograph as a gift, hoping that Sam Lai Weifeng can always retain his musical essence, and at the same time said that in the future cooperation process with Lai Weifeng, he will give him the broadest development space in the field of music, unconditionally support Lai Weifeng's creation, and accompany each other to go better.