Lai Weifeng's "Worst Is Loneliness" gathered senior musicians to create

Mainland up-and-coming music producer and singer-songwriter Lai Wai-feng has been working hard for 10 months, and on July 8, he and the agency Simple Happy Culture officially launched his third solo album "The Worst Is Loneliness". A person's time requires courage and persistence, those words that we can't say, let's rest assured to Lai Weifeng to sing, the uneasiness of the unknown journey that comes with loneliness can also be calmed and soothed in his song.

Lai Weifeng dating a new talented woman in the music industry sings the eyes of a red "one person"

In the early stage of the preparation of this album, Lai Weifeng, who is also the producer of the album, no longer sticks to personal creation, but hopes to find more musical resonance, and specially invites four Chinese music talent girls Gao Shan, Jin Weiqi, Yang Xiaodiu and Cai Nanxi to complete the lyrics of the four songs in the album. Although working with female lyricists for the first time, under the concept of "accompanying the emotions and lives of urban men and women" throughout the album, the female authors gave the casual nature of "one person as a companion", the regret of "missing a person", the torment of "forgetting a person", and the relief of "getting used to a person", which surprised Sam Lai Weifeng, who received lyrics one after another, that everyone's feelings and lives for urban people are highly consistent: behind the increasing prosperity of the city is the support of relying on the individual's increasing independence. He laughed and said that his ten songs this time have become pillow stories of "accompanying someone".

Lai Weifeng plays music "strange" taste record "lonely" alternative attitude

Loneliness, in Lai Weifeng's view, is not a state of existence, but more like a choice to maintain the integrity and independence of the self. This made the production process of the album "Worst but Loneliness" quite interesting, and it made people who knew the album arrangement and production process shout: "Lai Weifeng, you are really crazy." Originally, in view of the different temperaments of each song on the album, Lai Weifeng invited more than a dozen suitable arrangers and musicians to participate and discuss together, and more boldly broke through his requirements for sound quality, in the part of the album recording instrumental music, Lai Weifeng broke the ground to find a guitar that had not been accurately tuned, the strings were a little rusty, and in the recording process, the original tone of the guitar was completely retained.

In the later stage of production, Lai Weifeng, as the producer of the entire album, sent all the works of "The Worst is Loneliness" to the top of the United Kingdom, and Metropolis Studio, which cooperated with many international music stars such as Adele, Amy Winehouse, Robbie Williams, and named Tim Young, the first non-local winner of the Grammys, to personally complete the mixing and mastering of the album, so that the original appearance of the work was fully and directly presented. Lai Weifeng frankly said that on the one hand, he hopes to give everyone more auditory choices, on the other hand, he can also give new and purer choices for the expression of music.

Carefully concocted "The Worst Is Loneliness" gives uncompromising urban men and women emotional encouragement

Sam Lai Weifeng, who is also a music producer, songwriter and singer, in the third album "The Worst is Loneliness", in the treatment of the theme of "loneliness", he hopes to try more "warm" musical feelings, and create an album with comfortable listening content but closer to the life and heart of urban people. In the lonely normal state of life, give your own sincere companionship, so that everyone still has the courage not to give up the pursuit of life completeness and beauty in lonely moments.

The title of the same name is "The Worst is Loneliness", when I accidentally chatted with my friends about music, my friend inadvertently talked about Yeats (Yeats's) famous love poem "When You Are Old", pouring out Ye Ci's lifelong love, but a lifetime of desperation and persistence, even after more than 100 years, in Sam Lai Weifeng's view, it is no different from the current many people in love, but still unwilling to give up the mental process. The worst is loneliness, not the despair of feelings, but the intransigence of urban people on feelings, the bravery of being loyal to their own feelings. Therefore, this unchangeable feeling of love, through Sam Lai Weifeng's pen, appealed to this song "The Worst is Loneliness" in the form of music, although it is a mainstream Chinese pop song, it is full of literary atmosphere. As he repeatedly sang the lyrics of the song "Anyway, the worst is just loneliness, it is better than getting along with another her, one person will be a little bitter but not disappointed, some things are dispensable." Even if everything in life does not change, even if love does not give itself the answer it wants, it still does not give up on becoming a better version of itself.

Went to France to buy fashion week shows, and spent heavily on the MV project to explode the budget

In the repeated communication in the early stage of album planning, Lai Weifeng and his planning colleagues agreed that loneliness actually has a temperature. Through Lai Weifeng's music, it seems to be a depiction of the ups and downs of the emotional life of urban people, but it also reflects the valuable insistence that everyone wants to maintain their inner independence, pure courage, and blind life that is not willing to go with the flow. Therefore, in the early stage of shooting, the company's senior management and stylists adhered to the principle of clear and concise lines and low-key texture, personally went to France to buy fashion week catwalk style song costumes, and set up ten sets of high-end models for hard photos and MV shooting.

In the visual expression of the album "Worst is Loneliness", in order to present the concept of "one person living in the city", the promotional photos of the chinese and foreign scenes are mostly based on urban buildings as the background, capturing different aspects of Lai Weifeng's life in the city: carrying a guitar through the gray-toned building complex, or the appearance of the terrace in the morning light, walking naturally in the same-color costume and the white geometric staircase. In the preliminary preparation for the shooting of the MV, shan Xiaotian and Liu Mingqun, two directors, also invariably focused on the concept of "one person's life" in the script creation, and let Lai Weifeng appear in the picture as a bystander throughout the whole process. In the first wave of the main song MV "In fact, you are still there", the shooting style of director Shan Xiaotian, who is good at depicting the delicate emotions of the characters, decided to play the "one shot to the end" shooting method to the extreme, and the two pictures of the male protagonist's one shot to the end, using the technique of virtual and real editing, and Lai Weifeng's mouth to the end of the picture, perfectly connected. On the same day, on the shooting scene, not only in the indoor part, two huge room scenes were artificially built to present "In fact, you are still there". The male protagonist specially invited zhao Yunqi, a male primary student, to star, in the place where the two people lived together, relive the lonely state of the past memories with his girlfriend, and even enabled the aerial photography mode, closed the road in the late night highway, followed the accumulation and release of the male protagonist's emotions in the MV, and ran hard and was powerless to recover the back. In order to achieve the most perfect shooting picture, Zhao Yunqi was repeatedly asked by the single director to run again, so that in the end he was really tired to lie directly in the middle of the road, and Yun Qi's dedication also made all the staff present unanimously praise as "the saddest ex-boyfriend in history", and this real performance was also recorded by the single director and used in post-editing to be fully presented.

In order to reflect the loneliness of "a person's life" in the album's title song of the same name, "The Worst is Loneliness", director Liu Mingqun, who has a deep art foundation and is good at giving the picture artistic texture, created more than ten life scenes such as "one person driving", "one person watching TV", "one person sleeping" and so on in the shooting location in Taipei, and finally appeared synchronously in the same picture, so that the audience's sense of substitution was full, and Lai Weifeng's mouth part, It was carefully designed by director Liu Mingqun to appear in the heroine's life picture with live-action and television images, and the texture of the sense of space and time of "one person's life" became clear and condensed. Because of Lai Weifeng's work schedule, the director personally flew to Beijing to shoot the scene. On the shooting scene of the day, the hazy weather in Downtown Beijing swept away the hazy weather for several days, and the sunny weather made all the directors and staff who were worried that the shooting screen would become obscure due to the influence of the weather, finally breathe a sigh of relief, and when Lai Weifeng, who was dressed in a show style singing costume, slipped his bag in front of the bright floor-to-ceiling window and walked into the director's lens with a calm look, the staff present could not help but collectively raise their mobile phones, incarnate as "side photographers", and laughed and praised "another male god of abstinence". When the shooting ended smoothly with the last rays of the sun, it made Lai Weifeng, who had experienced alternating cold and extremely hot bad weather in the visual part of the last album, shout "there is an unreal sense of ease".

It is worth mentioning that Lai Weifeng's "Worst is Loneliness" album release conference will also be held in Beijing on July 19, please pay attention to the media and fans!