In the first three years, affected by YQ, the PC market ushered in huge dividends, and the sales of major brands rose sharply, but this rise began to weaken in 2022, and there was a continuous decline in demand. Unexpectedly, this trend will continue until 2023, especially the decline in demand in the personal PC market is extremely serious.
According to the global first-quarter personal PC market survey report released by IDC on April 9, global PC shipments in the past first quarter were about 56.9 million units, down as much as 29% year-on-year. This is the second consecutive quarter of year-on-year decline of about 28%, and big data shows that global shipments in the first quarter of last year can remain around 80.2 million units.
Now let's take a look at the global personal PC ranking and shipments in the first quarter of 2023:
Champion: Lenovo, with 12.7 million units shipped, market share of 22.4%, down 30.3% year-on-year;
Runner-up: HP, with 12 million units shipped, market share of 21.1%, down 24.2% year-on-year;
Third place: Dell, with 9.5 million units shipped, market share of 16.7%, down 31.0% year-on-year;
Fourth: Apple, with shipments of 4.1 million units, market share of 7.2%, down 40.5% year-on-year;
Fifth: Asus, with shipments of 3.9 million units, market share of 6.8%, down 30.3% year-on-year.
It can be seen that the top five brands are all in decline, of which the smallest decline is HP, with 24.2%, and the remaining four brands have a year-on-year decline of more than 30%. Among them, Apple fell the most, reaching 40.5%.
This result is estimated that no one expected that Apple was the first to be hit in the global PC market environment, and the decline was the largest. You know, when encountering the same problems in the smartphone field, iPhone sales have hardly been affected. But in the PC field is different, industry analysis believes that Apple's Mac is mainly sold at an average price is too high, friends who just need it will generally turn to the Win camp at this time, first transition and wait for the economy to rise and then change.