"Longing for Life 7" began to record.
This slow variety show, which was originally popular for a while, finally exhausted its popularity in the gradually boring content and the original intention that has long been lost. As netizens commented: "The first season has been the best so far, and the following season is not as good as the first season." ”
The sixth season was boring, and in the seventh season, its popularity continued to decline, and even the guests could not stay.
Except for He Jiong and Huang Lei, the two elders who are still stationed, all the other proposed stars will participate in several episodes as flying guests.
For He Jiong, one of the elders, there is no more than a "Longing for Life" who can't see the future, and "Detective 8" is also in a slump in popularity now.
He Jiong, who "Inner Entertainment Fixing Seagod Needle", seems to be no longer a god.
Once he was the guarantee of the reputation of variety shows, but now he sees that the show is not as good as the other. A more secret thing is that his audience is now quietly changing.
The "Teacher He" who saw the "Teacher He" who did not boast is no longer there.
【1】
If the childhood of the post-90s generation belongs to the children's channel, then the youth of the post-90s must belong to the Mango Channel.
After all, who did not guard the TV when they were children, looking forward to the five hosts who were criticized as "crazy" by their parents, dressed in flowery green, stood in a row, laughed at the camera with teeth, and shouted out the sentence: "Happy base camp, good mood every day." ”
Among them, He Jiong is the soul of the entire hosting team.
In one episode, he is not only responsible for mobilizing the atmosphere, cue the process, and delivering messages to guests, but also responsible for pulling back when the colleagues around him are too off-topic. It is also in the past few years of development with "Happy Camp" that he gradually changed from a newcomer host to a teacher with high emotional intelligence.
He cares about newcomers, does not hesitate to promote juniors, and always finds the most comfortable posture to get along with guests.
Huang Lei said that He Jiong is a good old man.
When participating in "Strange Words" as a host, Ma Dong said that he was "warm and responsible".
Ma Dong previously did the show "Have Something to Say" in the Hunan location. One year, Hunan Satellite TV did a live broadcast of the New Year, Ma Dong was in charge of one of the interviews, and He Jiong was sitting offstage. After the interview, everyone below was busy with their own business, and only He Jiong was applauding.
He seems to have an innate sense of how to be valued and respected while remaining decent and generous.
At the same time, he is also very professional, the name "Teacher He" is not cheap, in addition to the fact that he did stay in school to teach, from his self-written and self-acted sketch "Infiltration" in 1994, after so many years of debut, there are few scenes that he cannot save, embarrassment that cannot be solved.
At the 2020 Golden Eagle Festival Awards Ceremony, He Jiong presented cookies to Ren Dahua, who won the best actor. On stage, two cookies accidentally dropped.
He Jiong immediately said: "You are too intimate, and leave me a few pieces." ”
Later, he quietly picked up the biscuits.
Wei Daxun once complained in variety shows that some directors were unprofessional. He Jiong took the initiative to raise a glass and took the "pot" to himself: "What you said should be the movie "Gardenia Blossom", I directed. ”
Quietly resolve embarrassment.
Even Sabine said: "Teacher He is the only imaginary enemy in my career for so many years. ”
Because he co-hosted the 2012 Golden Eagle Awards Ceremony with He Jiong. Just as the list of Best Actress winners was about to be announced, the tablet that registered the results suddenly went black.
The award presenters were at a loss and stood awkwardly on the stage when He Jiong walked onto the stage.
Sabine asked him, "Are you sure you can solve this technical problem?" ”
He Jiong said: "Of course, because in addition to the most high-end technology, we also have the most primitive means. Then he handed the host's hand card to the award presenter.
Since then, Sabine has developed unconditional trust in He Jiong. He can not only stabilize the scene to resolve the crisis, but also witness the famous scene in domestic entertainment.
Haiqing's "You are my god", Guo Jingming "standing on a chair and applauding", Chen Kun throwing Nicholas Tse's headphones and countless other embarrassing moments that make people curl up on their toes.
He even used his thin little body to resist Zhang Yuan's action of snatching the microphone with excitement such as "crying and crying again".
In terms of professional ability and getting along with people, He Jiong seems to be trying his best to do his best.
And he was a model worker, working 340 days a year, 365 days a year, while using the debris time on the plane to write magazine columns.
Although there are also voices that don't like him, saying that he is too fake, too crying, and tearful incontinence, I have to admit that we all once thought that Teacher He would never collapse the house, and he would retire on stage so safely and smoothly.
However, the entertainment industry is so rapidly changing, I think he himself should not have expected that a few casual words on variety shows would become the fuse to open the fig leaf of the unspoken rules of the entertainment industry.
【2】
At the end of 2020, someone picked up a few casual words he had made in "The Prince of Lipstick".
In the show, He Jiong explained to the camera with a playful and helpless tone how many repeated gifts the Xing's fan support group gave him.
I can't use it myself, and the non-adhesive glue that each family supports is attached to it, which is difficult to tear off, so I can't give it away, I can only put it at home and fall ash.
Shen Mengchen, who co-hosted, also picked up the conversation, complaining that every time her boyfriend Du Haitao went to her home, he would directly use the gifts sent by fans as a door gift, regardless of the non-sticky glue on it.
The show was originally broadcast in 2019, and it was not until December 2020 that it was turned over again. From this point on, public opinion became uncontrollable.
Someone picked up that the gifts that fans have given to the five people of the "Happy Family" for so many years are of many types and the price is staggeringly expensive. Various luxury brands of perfumes, scarves, pens, hangings, cameras, coffee machines, game consoles.
There are even valuables like Hetian jade pins, topaz rings, and 50-gram gold bars.
During Xie Na's pregnancy, fans very intimately exchanged gifts for baby products.
Knowing that Wu Xin liked HelloKitty, he gave Wu Xin a HelloKitty crystal ornament from Swarovski (it is said that Wu Xin later took it to salted fish and sold it).
Simply took care of every aspect.
And the reason for such care is just to let these hosts who control the rhythm and voice of the program take more care of their beloved idols and win more shots and speaking opportunities for idols.
Netizens sighed at the breadth and involution of fans, and the five members of the "Happy Family" became the target of everyone for a while. He Jiong, as one of the most "perfect" and "highly respected" of the previous ones, was pushed to the cusp.
The most surprising thing about the pickpocket sister was that for such a long time after the program was recorded to edited to broadcast, from the parties to the behind-the-scenes staff to the audience who watched the program, no one realized the seriousness of this matter. Perhaps it is habit, and the most terrible thing about this matter is precisely "habit".
"Happy Camp" has become an important platform for domestic entertainment publicity in the later stage of development, whether there are upcoming movies, TV series, or new songs to be released, or simply to maintain personal popularity, most of them will choose the last issue of "Happy Camp".
Because there is a large audience base, "who is popular and who is popular" and "who is popular who is on" are basically the consensus of domestic entertainment at that time. TF Sanxiao only filmed dozens of episodes of "Boys' College Study Room" on the Internet, which is not as good as the last "Fast Ben". And Shen Teng, who has not yet emerged, can only get a "roll".
The fan circle, which rose and grew rapidly at the same time as the young idols of domestic entertainment, took the "support" fan circle activity from Japan to the extreme.
In the entertainment industry, a small society that is very feudal, traditional, and dependent on human favor in the world, unspoken rules are everywhere. The fans have no teacher, He Jiong is unconscious, and the two are combined, which can be regarded as another two-way rush. As long as they are not specifically picked up and investigated, they can go on in such a harmonious way.
However, this fig leaf was finally torn off by himself, and since then, He Jiong's reputation has plummeted, even if he explains many times and solemnly apologizes, it still cannot save the trust of netizens who collapsed.
【3】
Although this incident was eventually drowned in various news gossip later, He Jiong's life and work did not seem to be greatly hit.
But since then, He Jiong's account has stopped posting anything other than publicity and human surprises. And the decline of "He List" in the second year is the most intuitive result of this blow.
"He List" is the joking name of the list of stars lining up to wish under He Jiong's birthday Weibo every year. Encyclopedia said it accurately, "to some extent, it has become a witness of the change in traffic in the mainland entertainment industry."
The comment area is sorted by the popularity of the comments by default, who has to have more likes, who can be in the front row. In other words, whoever has more fans and who is popular is in the front row.
This is a war without gunsmoke, and all fans hope that their idols can rank high, which is not only a proof of idol's popularity, but also can show their faces under such a large flow of Weibo, which can be described as killing two birds with one stone.
Since 2017, the TFboys Three have contracted almost the top three of the list. In the next ten places, the traffic pattern of the previous year can basically be restored.
Zhang Yixing performed "Lao Jiumen" in 2016, and with the traffic blessing of the four sons who returned to China, he successfully squeezed into the fourth place in the He list in 2017.
And Mao Buyi, who won the overall championship in "Children of Tomorrow" in 2017, also appeared on the He list in 2018.
Zhao Liying Yang Mi in front, one holding "The Legend of Chu Qiao", the other backed by "Three Lives and Three Lives and Ten Miles of Peach Blossoms", there is no problem at all before Mao Buyi.
In the next few years, it will almost be like this, new and old traffic replacement, do not need to look at hot searches, look at what list is enough.
At that time, He Bang was grand, retweeting 1 million comments, tens of millions of likes, and even internal likes could be rolled up to 1.6 million.
However, all this stopped in 2020. Since 2021, the list has ceased to be prosperous. More celebrities choose to blog directly to the air blessings.
The top of the list became the protagonist.
In September 2021, "Happy Camp", which has been lively for 24 years, was discontinued.
Without the blessing of "regular programs", as well as the incident of throwing down milk due to the draft, the vigorous "Qinglang Action" was carried out, which not only put the future internal entertainment draft into a pot, but also added another handful of soil to the traffic fire extinguishing.
In addition, in 2022, the delay was also martyred, He Bang was completely lonely, and the front became the TF second-generation regiment, and the traffic was not as good as a stubble.
The warmth and coldness of the entertainment industry are vividly displayed on this small Weibo. The distorted environment, which once relied on human favors to survive, finally caused an accident the "human favor" accumulated over the years.
【4】
But the popularity of the entertainment industry will not stop.
At the beginning of this year, Deng Chao's New Year film "Chinese Table Tennis Jedi Strikes Back" also appeared similar to He Bang when it was released.
Under his official Weibo, there are more than 90 stars who retweet and shout for him. Marketing numbers have taken screenshots to exclaim, "After the He list, the super list is coming."
The entertainment industry is like this, without what list there will be other lists, traffic changes, cannon fodder, will always be the rice circle data female workers.
He Jiong's "collapse" is a wake-up call, but it is a warning to hide their tails and not to be caught so easily.
However, after the grand cheers, all that remained was a dismal box office, embarrassing ratings and splashless discussions, and the comment area of the marketing account seemed to be as hard as a mouth.
"It's just a cowhide."
Sister Pickpocket doesn't know if Deng Chao's popularity can really "cowhide" He Jiong, but she only knows that in the past two years, He Jiong has been much more low-key and harder.
"Fast Ben" is gone, changed to "Hello Saturday", used to be all familiar colleagues, now He Jiong has to drag N and take care of a large group of people.
"Longing for Life" made everyone lose their yearning, and "Detective" lost Sabine. The once fire cooking oil flowers are brocade, and even the irrelevant bystander of the pickpocket sister looks like a world away.
But he has always been active in front of the audience, and his professionalism and the kindness he once gave sincerely saved him at a low point. At this year's New Year's Eve concert of Hunan Satellite TV, He Jiong burst into tears with emotion for a while, and he had his closest friends and colleagues by his side at previous New Year's Eve concerts, and greeted him with the warmest embrace when the New Year's bell struck.
But this year, Xie Na can only post an air hug chat on Weibo to masturbate.
Seeing him rise tall, seeing him banquet guests, seeing his building collapse.
He Jiong's seemingly warm style of acting creates the illusion of harmony in the entertainment industry, after all, it is a mirror, there is no need for feng shui, a small stone can break the fragile calm. And the fan dividends of the traffic they once enjoyed so naturally no longer exist.
Internal entertainment may not be finished, but the thick fig leaf and false traffic of internal entertainment will eventually end. I hope He Jiong can have a stable and clean birthday this year. I wish Teacher He a happy birthday in advance.