In the new January, major film and television works were renewed, and many films were launched together, causing a wave of restlessness in the market and opening up new horizons for film and television.
The most popular film work in April is undoubtedly Jackie Chan's "Dragon Horse Spirit". Jackie Chan, winner of the Oscar Lifetime Achievement Award, is a "miracle" in the entertainment industry, and his glorious achievements in film and television works are incomparable.
Jackie Chan is the main pioneer of martial arts films and police and bandit films, and the wonderful presentation of the quality of classic film and television works is a model for the market. At the same time, fame's quality assurance of work style and love for film and television are also unmatched, and the spirit of appearing for the career is even more unattainable, which can be called an epic powerful actor.
It is worth praising that Jackie Chan not only leaves good works for the audience, but also brings domestic film and television to the world, so that the world has a further understanding of China, and opens the door for China to the world, Jackie Chan has also turned from a well-known Chinese actor into an international superstar, with countless fans around the world, and is now a domestic and international superstar recognized as a superstar.
Jackie Chan is good enough, not only because of his high popularity in China, but also because of his achievements in leading international actors to win major awards internationally. The Oscar Lifetime Achievement Award is a testament to Jackie Chan's high status and achievements in international standing.
Because of his high achievements, Jackie Chan is very popular all over the world, and flowers and applause are everywhere, and flowers and applause are also not planted before each of Jackie Chan's works is launched. The same is true of the new film "Dragon Horse Spirit" this time, and the praise continues to rise.
"Dragon Horse Spirit" is a comedy martial arts blockbuster, telling the story of Lao Luo, played by Jackie Chan, who insists on training his horse to become a martial artist, and unfolds a series of dramatic comedy stories. Martial arts comedy is Jackie Chan's classic masterpiece, and the new film has no challenge for him, but the age challenge is still quite big.
At the age of nearly 70, he once again challenged high-energy martial arts moves, which was a huge challenge for Jackie Chan. Especially when his body has already left painful marks in multiple movements, everything is a huge difficult challenge. In order to present good works, Jackie Chan dragged his tired body to the battlefield again, still trying to dedicate himself to martial arts comedy first.
Chen Long showed his unaged acting skills and once again brought good works to the film industry, which made many people look forward to it. And the most anticipated of them is the addition of Wu Jing and Yu Rongguang's old drama bones. The addition of the two actors brings more highlights to the new film, and the acting skills are also guaranteed, especially the afterburner in word of mouth, it can be said that the lineup alone is a surprise.
Before the release of the new film, Jackie Chan brought all the actors to promote the work, online and offline to open the linkage mode, major entertainment industry celebrities, big coffee is not hesitant to post publicity and private support, it can be said that in terms of publicity, Jackie Chan's new film has a strong enough lineup, the topic discussion has a higher level of breakthrough, the online popularity "storm" covers many works released at the same time.
However, in the case of production, quality, and word of mouth are all high-quality, the box office of the work is still difficult to set off a "big wave", the box office response of "Dragon Horse Spirit" is mediocre, only breaking 50 or 70 million in two days, the data is not good, and the work is evaluated in an all-round way, and the market reputation is also bad reviews with the release of the work.
The main reason for the bad reputation can be traced back to the influence of the word of mouth of one of the leading actors, Liu Haocun, who "brought capital into the group". Liu Haocun has always been a rookie actor with good resources in the circle, the worse the online reputation, the greater the starring works and the coffee positions on the same stage, and the good resources of "Koi Possession" are more enviable than Yang Chao's debut.
Without the ability, but can participate in major "ace" works, but also can cooperate with actors, big coffee, directors, which is quite explosive in the entire entertainment industry.
Since his debut, Liu Haocun has played roles in the works of Feng Xiaogang and Zhang Yimou many times; shared the stage with Zhang Yi, Jackie Chan, Wu Jing and other old drama bones; played a lover with Yi Yangqianxi. These "good-looking" interpretation resumes even the old actors and popular students who have been in the entertainment industry for many years have no chance, but Liu Haocun has repeatedly had good luck, and the statement of "no insider" is questionable.
There is no "miracle" in the entertainment industry, and Liu Haocun's "bringing capital into the group" has become a fact complained by the whole network. Therefore, Liu Haocun's works will always have a bad review before they are broadcast, and even persuade some audiences to dissuade some audiences minutes because of his participation. Liu Haocun's bad reviews in the entertainment industry have been discussed on the Internet. It is undeniable that Liu Haocun's existence is a major reason for the poor situation after the release of Jackie Chan's new work.
The second is the issue of release time and market depression. As we all know, after the beginning of the year, the film market was in a state of depression. All the films released after the year were not well boxed. The "false explosion" ratings in which the good reputation of the market overshadowed the box office results is not only that one work was miserably cold at the box office, but that all released works were affected by poor box office ratings to varying degrees.
The recently released works are all during the business period of the audience, and the pressure of employment, work and study in all aspects has led many people to not achieve enough time and energy to watch new films released in offline theaters. At the same time, relatively speaking, the emergence of short videos also makes up for the visual openness and amazement brought by movies. From this point of view, release time and market conditions are one of the reasons that affect the box office of the work.
Again, the competitiveness is high in the same period. Before the release of "Dragon Horse Spirit", major film works have been competing for audiences online, and films such as "Keep You Safe", "Great Night" and "Endless" have been launched one after another, and word of mouth and box office have swept major theaters in advance. Among these works, comedy films account for the majority, and there are enough highlights and highlights in the storyline and comedy presentation, which to a certain extent makes the emergence of new martial arts comedy lack of surprise and expectation.
Finally, Jackie Chan is also a major reason for the poor box office. Jackie Chan's achievements, amazing acting strength, and praise are undoubtedly the best of these works. But the era of martial arts comedies belonging to Jackie Chan is a thing of the past. The arrival of a new era has ushered in new challenges for the audience in terms of vision and demand. People are more looking forward to the emergence of new things, and nostalgia for old things Good reputation is just good word of mouth, and will not be put into action.
Jackie Chan's reputation in the film and television industry is still good to burst, which can be seen from the online word of mouth before and after the release of the new film, but the facts also prove that people's admiration and praise for Jackie Chan only stays in online praise, and there are not many loyal fans who really buy tickets offline and buy tickets for Jackie Chan's new drama.
The film industry has not yet resumed the activity of previous years, major high-quality new films have not activated the audience's new desire to watch movies, a variety of factors that hinder business development still exist, and whether offline cinemas have become a thing of the past is also facing a huge test. Many factors have caused the film's works to be poor at the box office, so it seems understandable that Jackie Chan's new film is not good.
![This time, today's Jackie Chan still can't escape the "backlash" of "picking flowers indiscriminately"[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)