In September 2021, Grand Pilot Dario Costa from Italy flew the Zivko Edge 540 aircraft to complete an unprecedented feat in the history of human flight - "flying through the tunnel", and it is amazing that the brother also set five Guinness World Records at once: 1. The plane took off from the tunnel for the first time; 2. It flew through the tunnel for the first time; 3. It crossed two tunnels for the first time; 4. The plane flew through the longest tunnel; 5. It flew the longest time under a solid obstacle.
Undoubtedly, this is a bold challenge of "no life", because any mistake in the control of details is likely to ruin the precious life of the pilot.
After successfully crossing the second tunnel, the plane quickly pulled up and flew high into the sky
<h1 class="pgc-h-decimal" data-index="01" data-track="14" > risk-free and not Red Bull</h1>
If anyone asks, what is the most thrilling, adrenaline-pumping, and highest-mortality sport in the world?
There are countless passages on the Internet that will imply to you that this must be a Red Bull-sponsored sport.
As a world-renowned functional drink, it is the gold master behind countless extreme sports events, but any Red Bull title will be a great affirmation for the project and the athletes themselves; in other words, people who can wear Red Bull robes are destined not to be ordinary people.
On November 11, 2019, Gu Ailing, a talented freestyle skier in China, took over the official custom helmet of Red Bull from her former idol Bobby Brown (Bobby Brown, a pioneer in freestyle skiing in the United States), becoming the first top athlete in the world to be signed by Red Bull in mainland China.
At the World Freestyle Ski Championships held at the beginning of this year, Gu Ailing wore this meaningful Red Bull helmet.
Also selling functional drinks, Gatorade is more inclined to regular sports events such as football, basketball, and rugby.
Gatorade Classic Ad "Like Mike"
Red Bull, on the other hand, has always focused on high-quality extreme sports, often with a lot of money.
For example, the most expensive formula 1 car in the world on Blue Star, Red Bull not only has its own F1 team, but also won the team and driver individual championships for 4 consecutive years.
Then there is the Red Bull Fall Race, which is regarded as yds by countless extreme sports enthusiasts, due to the extremely high risk, almost every time there are participants who die on the cliff, but despite this, the charm of the event itself and the winning prize of up to 1 million US dollars still attract the world's best mountain bikers to follow.
All in all, more than half of the world's top and original extreme sports you can learn about are dominated by Red Bull, and Red Bull has never disappointed in the matter of "trick to die".
Man flies in front, soul in the back chases the series - wingsuit flight
<h1 class="pgc-h-decimal" data-index="02" data-track="136" > a special genealogy of the Red Bull family</h1>
The "Red Bull" brand originated in Thailand and was created by local Chinese Xu Shubiao.
Xu Shubiao is also a household name in Thailand "beverage king", from a small family is not solid, 20 years old began to break into the society, self-made, with extraordinary business wisdom, only two years to make Red Bull the first selling functional drink in Thailand.
After Red Bull firmly controlled the Thai market, in 1982, Hui Shubiao exported red bull products to Singapore with the classic gold cans that have been used today.
Gold cans of Red Bull packaging exported to Singapore
In the same year, the special fate also allowed Xu Shubiao to get acquainted with the Austrian businessman Dietrich Matheitz, the two met for the first time but talked with each other very happily, the long-term development of Red Bull also has a broader idea, under the authorization of Red Bull Thailand, in 1984, the Austrian Red Bull was established, and combined with the characteristics of Europeans to the taste of drinks, packaging and other aspects of the localization transformation, until 1987, the Austrian version of Red Bull was officially put on the market.
To date, Red Bull Austria has sold in more than 70 countries and regions around the world.
After entering the mid-1990s, under the impetus of another well-known Thai Chinese businessman, Yan Bin, his reignwood group introduced Red Bull to China.
In the same way as The Austrian Red Bull, Red Bull in order to open the Chinese market, in the promotion as far as possible to let Red Bull more than a Chinese trace, the David TV broadcast "thirst to drink Red Bull, sleepy, tired to drink Red Bull" this classic advertising phrase is quite deeply rooted in the hearts of the people, so that many consumers have been mistaken for Red Bull is China's original brand.
After sorting out the Red Bull branch, it should be clear to everyone that the unlimited support for extreme sports is actually the Austrian Red Bull, and there is really not much to do with the other two.
Matt Schitz, founder of Red Bull Austria
<h1 class="pgc-h-decimal" data-index="03" data-track="137" > red bull's young genes</h1>
The Austrian version of Red Bull has changed from Red Bull's classic small gold pot and adopted a cooler silver and blue packaging.
So, from the beginning, MattHetz positioned Red Bull as a "cool and stylish" drink.
So who will accept and love such drinks? The answer is obvious, young people.
Thus, a series of marketing plans around the use of young people as a breakthrough began.
First, Matt Schitz hired a group of beautiful young women to form the "Red Bull Girls". Their job was simple and crude: to go to Bars large and small in Austria to sell Red Bull to young people.
Faced with the soft and hard bubbles of a group of cute girls, the flesh-and-blood young people quickly "fell", and they even invented many novel drinking methods - Red Bull mixed with other wines to drink.
This distinctive modern silver and blue can has become a fashion drink sought after by young people.
The initial victory made MattHetz more convinced that his marketing strategy was on the right path.
By the early '90s, he continued to focus on the various extreme sports that were taking off widely among young people, and in keeping with this goal, Red Bull launched its first advertising slogan, "Red Bull Gives You Wings."
Young people like skiing, surfing, mountain biking, parkour... Red Bull did not fall behind, and signed a large number of top sports masters at a very low price.
Nowadays, browsing the official website of Red Bull Austria, the home page display is all kinds of extreme sports, and understanding product information has become secondary.
After more than 30 years of rapid development, in the "2019 World's Most Valuable 100 Brands" report, Austrian Red Bull ranked second in the world in the beverage list, which surpassed PepsiCo, Lipton and other well-known beverage brands, and its founder Matt Schitz's personal wealth also crossed the $20 billion mark.
<h1 class="pgc-h-decimal" data-index="04" data-track="138" > Red Bull on both ends of the dispute</h1>
Coca-Cola spends $4 billion a year advertising around the world, but Red Bull is playing to the limit of extreme sports that no one can catch up with.
Red Bull's "inaction" has also brought a lot of controversy to the beverage giant company.
According to relevant statistics, in 2009 alone, 3 Extreme Athletes sponsored by Red Bull died in the process of shooting stunt films for Red Bull.
Among them was world-renowned skier Shane McConkey, who chose a higher starting point for best visuals, as high winds and complex airflow conditions prevented Sean's umbrella bag from opening in time and ended up shattering on an Italian cliff.
After McConnky's death, his friends mentioned in media interviews that McConnky was often anxious about Red Bull's cuts to his personal sponsorship fees, and that this "business" partnership forced him to challenge the daunting difficulties, unfortunately, unfortunately.
Later, Red Bull released a documentary called "McConkey", which reads: "You have one life. LIVE IT. (You only have one life, live!) ), people can't help but feel the smallness of life.
Red Bull's sponsorship of extreme sports is regarded by one person as using high salaries to lure athletes to fight for his life, often the more crazy the more able to win the public's attention, Red Bull does not care about the lives of these people.
Another part of the supporters of Red Bull believes that the true meaning of extreme sports is to challenge themselves, break through themselves and explore human limits, which is a sport of the brave, and the participation of Red Bull has allowed some ordinary people with dreams and abilities to create many incredible miracles.
In fact, not all "lifeless" extreme sports can convince Red Bull to be willing to pay out of his own pocket.
In 2012, the "Red Bull Stratosphere Plan" initiated by Red Bull, after four years of meticulous preparation and a total investment of more than 20 million US dollars, successfully allowed Felix Bulgana from Austria to ascend to the edge of space at 39,045 meters in a helium balloon, completing the highest altitude skydive in human history.
The giant helium balloon used in the Red Bull Stratosphere Program
It should be known that under normal conditions, the transmission speed of sound ≈ 340 m/ s; while felix fell, the maximum speed exceeded 377 m / s, with the human body breaking through the sound barrier.
Three years later, another challenge seemed almost impossible for everyone to complete, and this time even Red Bull decisively refused to sponsor it.
In July 2016, American professional skydiver Luke Eggins safely fell into a 30-to-30-meter buffer net in California's Simi Valley in freefall from a height of 7,620 meters without carrying a parachute, thus setting a new extreme challenge record.
Atkins fell into a given target area like a precision-guided bomb
The story of Red Bull is written here, for this ten-billion business empire, if you have different views, welcome to the comment area to discuss.