Cover news reporter Sun Peike
Bright red and white two bar areas, red bartending experience area to show the diversity of wine, interact with visitors in the form of cocktails, white boutique wine exhibition area immersion tasting, professional interpretation and feel the brand ingenuity, for different customers to provide more suitable interactive communication methods, dry dew exhibition area is crowded. The preferences of young wine consumers are gaining traction.
From April 8th to April 11th, Dry Dew Wine Group brought all brands to the 2023 Chengdu Spring Sugar and Wine Party. As a leading wine group in the world, this exhibition demonstrates that Dry Dew Wine Group attaches great importance to consumer interaction, gradually strengthens strategic cooperation, and deepens the localized market, conveying the Group's strong confidence in accelerating the development of the high-end market.
From the ingenious booth design to the colorful booth activities, the Sugar & Wine Festival showcased the core consumer-oriented philosophy of the Dry Dew Wine Group. The iconic elements of the Group's two commercial brands "Red Devil" and "Demon God" are inspired by the design, creating a highly creative and fashionable "magic flash bar". Visitors can scan the code to receive a magic badge and redeem it for a free magic tasting. With its new and interesting wine experience mechanism, pop-up bars are highly sought after by young people and their popularity has skyrocketed.
The fine wine exhibition area, led by the "father of Chilean wine" Mojue Red, focuses on a total of 34 vintages released since 1989 for the first time. At the same time, it gathers the fine wine brands of the Chilean and Argentine appellations of Dry Dew – including Marquis, Famous Artisans, Songs, Words of the Wind, etc., with a bar counter and tasting area for consumers to taste together, interpreting the 140-year long history and heritage of Dry Dew Wine Group, and demonstrating its determination to further interact with consumers.
As one of the most important markets in its global segment, Dry Dew Wine Group has high hopes for China's premium wine market. It is understood that Cristian Lopez, sales director of Dry Dew Wine Group, visited China on behalf of the headquarters in March, and successively visited strategic partners such as COFCO, Lip Lock International, and Hualuxe International, and exchanged future market deployment plans through in-depth communication, and established closer cooperation contacts.
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