A top cultural event that is highly anticipated!
Covering more than 50 countries around the world, the "Cultural Tourism Oscar" of the global beauty realizes its dream.
Titled "Culture + Tourism" as the theme of the top cultural tourism brand event
National exclusive cultural tourism brand event.
Since its official debut in China in 2011,
From the northern frontier to the South China Sea, from the desert to the Gobi, from the snowy mountains to the grasslands
Witnessed the deep integration of "poetry and far away".
In more than 400 cities in China, it has left a beautiful footprint of inheriting Traditional Chinese culture, promoting Chinese cultural tourism attractions, and practicing public welfare undertakings.
She is the Miss World Tourism Culture Contest!
In the past 11 years, the Miss World Tourism Culture Contest has not only demonstrated the vigorous vitality and growth story in the beauty pageant industry, but also represented the highest level of Chinese cultural tourism events, written the "legend and glory" in the field of world cultural events, and is an international high-end cultural event brand with core competitiveness, innovation and execution in the true sense.
First, the mission is guided, and it helps the development of global cultural tourism.
As the world's only leading brand of world cultural tourism competitions titled "Culture + Tourism", the original mission of the Miss World Tourism Culture Contest is to disseminate the world cultural tourism industry, promote international exchanges in cultural tourism cities, promote cultural exchanges, set outstanding female role models and help vulnerable groups. It is committed to building the first brand of the world's cultural tourism events, doing a good job as a practitioner and communicator of the Belt and Road culture, and realizing the dream of a community with a shared future for mankind - cultural unity, tourism unity, world unity, and the world's one family.
Since settling in China in 2011, the Miss World Tourism Culture Contest has actively integrated the national cultural and tourism policies, taken the thought of socialism with Chinese characteristics in the new era as the guide, fully implemented the spirit of the 19th National Congress of the Communist Party of China and the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China and the "14th Five-Year Plan" cultural tourism development plan, with "carrying forward Chinese traditional culture, excavating and promoting cultural tourism resources, enhancing the image of the city, and passing on the city's business card" as the main line, adhering to the cultural and plastic tourism, tourism and culture, and promoting the integration and development of culture and tourism.
The Miss World Tourism Culture Contest has been successfully held for the 11th time, with footprints in more than 400 cities in China, more than 100 provinces, cities and county governments supporting documents, the number of participants exceeded 1 million, and the media exposure rate exceeded 10 billion person-times. According to the calculations of international authoritative statistical agencies, international beauty pageants and model events can bring 30% to 40% tourism pull rate to the host city.
Second, the 1+3 ecosystem leads, and the value of the whole industry chain is highlighted.
The organizers of the Miss Tourism Culture Contest always believe that as an event platform, it is necessary to do a good job in the ecological layout of the whole industry chain of different stakeholder groups such as contestants, channel agents and merchants on the basis of ensuring the professionalism, rigor and standardization of the event. Taking the World Travel Championship as a platform, amplifying the value of cooperation with resources, replacing the zero-sum game with ecological win-win, taking "people" as the basis, through the event IP operation, live voting, commercial endorsement brokerage, new traffic platform KOL live + product business partner, providing high-paying employment, model and physical teacher training certification, film and television shooting, national tide fashion week, etc., to open up domestic and foreign output platforms and solve the problem of contestants' way out.
Chen Yujie: Chinese mainland actress, 2018 China Third Runner-up
Yuan Jingyi, film and television actress, 2011 China Champion
Xu Xiaohan: Chinese mainland actress, pop singer, 2013 China runner-up
Cui Zixuan, Chinese mainland female model, film and television actress, 2013 China Love Promotion Ambassador
Hou Mingxuan, host of CCTV; Media University of China Flower, 2014 China Runner-up
Tang Wei, Chinese mainland original female singer, the 2018 runner-up of "Avenue of Stars", and the third runner-up of China in 2016
Wan Yuhan, Chinese mainland film and television actor, 2017 China Champion
Zhang Xinxin: "Avenue of Stars" 2020 overall champion, 2020 Beijing division champion, 2021 CCTV Spring Festival Gala performer
Third, authoritative + professional + communication leadership, to the center of the world stage of the driving force
1. Authoritative hosting
From 2011 to 2021, the Miss Tourism Culture Contest has received guidance and strong support from the relevant governments of more than 100 provinces, cities and counties.
Guidance Documents Sponsored by Previous Governments (Partial)
2. Professional jury lineup
In order to ensure the high standard, impartiality, professionalism and social participation of the competition, the jury lineup includes professional experts such as star supermodels, university professors, cultural and tourism industry experts, musicians, directors, actors, singers, top fashion designers, fashion celebrities and so on. In the past, zhang guoguo, Gao Xixi, Yu Wenhua, Zhao Baogang, Liu Hegang, Jia Ling, Chen Sicheng, Tong Liya, Gao Xiaopan, Yin Xiaotian, Wang Shengli, Liu Tao, You Hongming, Su Yongkang, Huang Gexuan, Ulantuya, Jin Qiaoqiao, Hu Wenge, Chen Bing and other luxurious star directors and guests were invited to participate, showing the high professional standard of the event.
3. Media matrix communication
The organizers of the Miss Tourism Culture Contest attach great importance to the communication effect of the event, and the media dissemination of the previous events has been strongly supported by CCTV, China Daily, Xinhua News Agency, China News Agency, People's Network, China Net, Tourism Satellite TV, Hunan Satellite TV, Zhejiang Satellite TV, Guangxi Satellite TV, Beijing Satellite TV, China Tourism News, Tencent, iQiyi, etc. More than 200 TV, network graphics and video media, 2012 Miss World Tourism Culture China Finals, China Tourism Satellite TV and Hainan Radio and Television five channels synchronous live broadcast, Set a precedent for the live broadcast of similar beauty pageant model events. In the field of new media, the organizers of the competition actively cooperate with platforms such as Douyin, Station B, Little Red Book, and Video Number, and link up with channel operators in various provinces and cities to jointly establish a self-media matrix communication event.
Third, innovation leads China, from "zero" to lead, dare to fill the "blank"
The Miss World Tourism Culture Contest is not a beauty pageant in the traditional sense, whether it is from the theme of the contest, or the setting of the format and theme activities, advocating "Miss World Tourism Culture is not only beautiful in appearance and figure, but also pays more attention to wisdom and connotation literacy", abandoning the traditional beauty pageant "three-plate axe: swimsuits, evening dresses and other pure model costumes and catwalk forms, all strive to integrate with local urban culture and tourism, combined with local urban cultural attractions, intangible cultural heritage, Traditional culture and other settings of the theme of cultural competition system and urban cultural tourism label keyword promotion, through the world tourism culture miss to interpret the local leisure customs, special points of view, local specialties of food, publicity and promotion of urban cultural tourism brand.
1. Innovation theme
From the "Chinese Culture Tour" in 2011, to the "Beautiful China Tour" in 2012-2013, the "Wisdom Goddess Season" in 2014, the "Virtue Goddess Season" in 2015-2016, the "Beautiful China Silk Road in 2017", the "Beautiful China Silk Road Tour" in 2018, the "Looking for a Spokesperson for Chinese Cultural Tourism" in 2019-2020, the "Red Youth Season" in 2021, the theme of the Miss World Tourism Culture Contest has changed from time to time, Closely following the guidance of the national cultural tourism policy and the socialist core values, from planning to implementation, from program content to commercial cooperation, "Miss World Tourism Culture" has always adhered to the competition system upgrade model of continuous innovation and continuous integration of market practice, aiming to select a group of beautiful ambassadors who integrate wisdom and virtue to spread the Chinese cultural tourism brand.
2. Innovative format
(1) Workplace Pass: Initiate a new model of "workplace + draft" combined selection, create a high-end beauty talent promotion meeting in China, and specially invite the "Workplace Observation Group" to escort it. A group of entrepreneurs with positive energy inspirational entrepreneurial stories in different local industries were selected as judges of the "Career Pass" and provided high-paying employment. Since its inception in 2014, the format of "Workplace Close" has been read by 600 qualified players, 69 entrepreneur mentors, tens of millions of people, and 216 media have participated in the whole process, winning the unanimous pursuit and praise of society, media, players, colleges and participating enterprises.
(2) Talent Pass: The competition will be specially divided into five professional classification competitions of "singing group", "dance group", "instrumental group", "comprehensive group" and "catwalk group" according to individual characteristics, and invite major television stations, film and television crews, fashion magazines and record companies across the country to discover and cultivate new generations of comprehensive talents such as singers, intellectuals, stage and performing arts.
(3) Cultural relations: "To build a socialist cultural power, improve the soft power of national culture, inherit traditional culture, spread contemporary Chinese culture, and strive to show the unique charm of Chinese culture." With "Beautiful China Culture Tour" as the main line, the competition specially arranges cultural activities such as red culture, Sinology culture, Yanhuang culture root-seeking tour, landscape ecological culture, love public welfare tour, intangible cultural heritage, gastronomic culture, folk culture, tea culture and other cultural activities to comprehensively promote the resources of cultural tourism attractions in major cities, realize the true sense of "beautiful transformation" to tell Chinese stories, send out Chinese tourism voices, and contribute to the journey of comprehensively moving towards the "14th Five-Year Plan".
Zhangjiajie Red Culture Tour
Red Culture Tour
Miss World Tourism Culture walked into the barracks on a study tour
World Tourism Culture Miss Yandi Mausoleum Ancestor Worship Tour
Miss World Tourism Culture Nursing Home Love Tour
3. Innovation Awards
Throughout other model pageants, there are ten top awards. The Miss Tourism Culture Contest has changed its routine, abandoning the top ten awards, focusing on the setting of cultural promotion awards with regional, public welfare and industry characteristics, selecting "XX Cultural Promotion Image Ambassadors", promoting local cultural tourist attractions and agricultural products, and selecting urban cultural tourism and industry brand spokespersons.
The following quotes are some of the speeches made by Mr. Deng Dongyuan, director of the Chinese Music Association, composer of "Sing liuyang river again", vice chairman of the Hunan Provincial Federation of Literature and Literature, chairman of the Hunan Provincial Musicians Association, and specially appointed lifetime expert judge of the competition, in the speech of the "Miss World Tourism Culture Contest 10th Anniversary Ceremony": Summarizing the achievements of the World Travel Competition as "Ten Ones":
Famous composer Professor Deng Dongyuan
The first is to create a beauty pageant brand with Chinese characteristics.
As an imported foreign beauty pageant brand, in the process of operation, it is not blindly playing cards according to foreign rules, but integrating with China's culture from beginning to end, combining with the actual combination of cultural tourism characteristics in various places, and using foreign countries, which is the most in place, and it is also done perfectly;
Second, it has formed a draft platform with wide influence, which has been widely recognized by all sectors of society and has lasted for a long time;
The third is to highlight a major theme from beginning to end - cultural tourism;
The fourth is to launch a group of Chinese cultural tourism spokespersons;
Fifth, it provides an opportunity for young students and outstanding young women in all kinds of society to emerge;
Sixth, it has played a role in publicizing the national "Belt and Road" strategic concept;
Seventh, it has injected a new vitality and vitality into the prosperity of cultural tourism in various places;
Eighth, the organizers have always pursued a goal - high-quality events. In the trade-off between economic and social benefits, the organizer first considers the social benefits. What I do know is that on several occasions the organizers have made the event a success, not to make money, but to pay for the event themselves, even if they lose money, to ensure the quality and quality of the competition. This kind of persistence, this responsibility, and this sense of responsibility are admirable and worthy of learning and admiration by cultural people, especially cultural enterprise managers; this spirit is a concrete embodiment of promoting Chinese cultural self-confidence.
The ninth is that the "World Travel Championship" has created a team of operations with exquisite business and strong comprehensive ability (including organizational structure and relatively stable jury camp and sponsors);
Ten is that among the many beauty pageant events, the "World Travel Championship" is unique and the charm is prominent. Since the introduction of China in 2011, by 2020, the Footprint of the Miss World Tourism Culture Contest has spread throughout more than 300 cities in China, more than 100 provinces, cities and counties have issued special guidance documents, strong support, the number of entries has exceeded 1 million person-times, nearly 100 well-known artists and elites from all walks of life have been invited to serve as guests and judges, and the exposure rate of various media has exceeded 10 billion person-times, becoming the most widely covered, the largest government support, and the fastest growth rate of social communication influence in similar competitions in recent years. The first-line international brand cultural tourism event with the best format innovation, the highest media exposure and the largest number of sub-division settings.
According to the organizers of the competition, whether it is the economic situation at home and abroad, the policy impact or the impact of the epidemic, the coverage of the competition area, the number of applicants, the government support documents and the media dissemination rate show a geometric upward trend every year. The 2021 Miss World Tourism Culture Contest has set up sub-divisions in more than 30 provinces and cities such as Beijing, Shanghai, Guangdong, Guangxi, Hunan, Hubei, Henan, Guizhou, Yunnan, Jiangxi, Hainan, Fujian, Anhui, Zhejiang, Heilongjiang, etc., and the press conference and registration and selection of each sub-division are in full swing!