The spring breeze is gentle, and all things are revived. At present, many places are ushering in a good season for stepping into the green, people have gone out of their homes, new games and new projects such as "flower viewing tour" and "tea picking tour" are emerging one after another, and the supply of characteristic cultural tourism products is increasing, helping the tourism market to recover rapidly.
The popularity of "one-day spring tour" products continues to rise
This year's Qingming Festival holiday is different from previous years, instead of taking a break from the weekend, it is a day off on the day of the Qingming Festival. According to the data center of the Ministry of Culture and Tourism, during this year's Qingming Festival holiday, 23,766,400 domestic tourism trips were made nationwide, an increase of 22.7% over last year's Qingming Festival, and domestic tourism revenue is expected to reach 6.52 billion yuan, an increase of 29.1% over last year's Qingming Festival.
In addition to the traditional festival activities, many people choose to take a break during this rare mid-week holiday and organize a "one-day spring outing" with family and friends.
According to data from Ctrip.com, the number of bookings for one-day tour products during the Qingming holiday increased by more than 5 times compared with the same period last year, short-distance travel was hot, and self-driving car rental orders increased by more than 10 times year-on-year. According to data from Fliggy Travel Network, the number of travel product bookings on April 5 increased by nearly 6 times compared with last year, of which day-trip related products accounted for more than 50%.
For many parent-child families, the one-day holiday in the middle of the week is also very suitable for "walking children" in theme parks, museums, zoos and other scenic spots. On the day of the Qingming holiday, the above three options are the three most popular types of scenic spots for parent-child users. Among them, the number of theme park ticket orders booked by parent-child users increased by 135% year-on-year.
The composite gameplay of "culture + tourism" has driven the craze of characteristic tourism
In the last weekend before the Qingming Dynasty, Hangzhou, Anji, Huangshan, Wuyishan and other tea tourism destinations ushered in a wave of "tea picking before Ming" passenger flow.
According to Ctrip's data, orders for "tea-picking" related travel products increased by 22% month-on-month at the end of last week, and the search popularity of the above destinations on the platform increased by 2-40% month-on-month. Year-on-year, the search popularity of Huangshan and Wuyishan increased by more than 10 times.
In this blossoming spring, "flower viewing tour" is the protagonist. On March 12, Wuhan University announced that during the cherry blossom opening period, the public can make an appointment to enjoy the cherry blossoms. After the news was released, the instantaneous search volume of Qunar.com "Wuhan" and "Wuhan University" increased by 4.1 times compared with the previous day. Hotel bookings in Wuhan in March have doubled over the same period in 2019, and hotel bookings around Wuhan University have increased 13 times year-on-year.
Energetic young people whose characteristic travel goals have long since changed from a city or attraction to a music festival, an art exhibition, a museum or even a seasonal cuisine. According to the travel trend report released by Mafengwo, with the change of consumption habits of the younger generation, major travel platforms are focusing on more "small" granular travel products, and are always sensitive and innovative in "gameplay".
Tourism market recovery Business entities are more optimistic
The China Tourism Academy estimates that the number of domestic tourists will be about 4.55 billion in 2023, a year-on-year increase of about 80%. Domestic tourism revenue reached about 4 trillion yuan, a year-on-year increase of about 95%. The number of inbound and outbound tourists is expected to exceed 90 million throughout the year, doubling year-on-year.
Under multiple support policies, the gradually heating up market has injected a "booster" into relevant business entities.
According to Tianyan inspection data, more than 141,000 new tourism-related enterprises were registered in mainland China in the first quarter of 2023, an increase of 11.5% compared with the same period in 2022. According to the survey data of China Tourism Research Institute, 68.8% and 67.5% of the surveyed enterprises were optimistic about the operation and industry development of tourism enterprises in the first quarter, and the proportion of enterprises and industry development in the next quarter and the whole year increased to 77.9% and 82.1%.
Dai Bin, President of China Tourism Research Institute, believes that under the superposition of multiple effects, the recovery and development of mainland tourism will play an important role in consumption growth and upgrading, and inject strong impetus into the recovery of global tourism. The United Nations World Tourism Organization also recently said that the recovery of China's domestic tourism will create a linkage effect for other economic sectors and bring greater vitality to China and even the global economy.
Editor-in-chief: Gu Wanquan, Zhang Wu Text editor: Dong Siyun
Source: Author: Xinhua News Agency