(Reporters: Tong Xiaoyan, Zhang Yanchao) On the morning of November 8, Chen Qincan, director of the Information Department of the Propaganda Department of the Provincial CPC Committee, led the acceptance team for the construction of the Rong Media Center to carry out the acceptance work at the Rong Media Center in Liancheng County. Zheng Huangtai, member of the Standing Committee of the county party committee and director of the United Front Work Department, Lai Lilin, deputy director of the Propaganda Department of the municipal party committee, and relevant personnel of the Propaganda Department of the county party committee accompanied the acceptance.
The acceptance team inspected the functional areas such as the studio, production department, and media command and dispatch center of the county rong media center, observed the on-site operation and use of equipment such as the studio hall and the command center, learned more about the institutional settings, team building, software and hardware equipment, and deep integration of the media center, and evaluated and accepted the construction of the rong media center in Liancheng County through discussion reports and material consultation.
The acceptance team fully affirmed the construction of the media center in Liancheng County, and believed that Liancheng County conscientiously implemented the requirements of General Secretary Xi Jinping on promoting the integration and development of the media, kept up with the pace of the times, solidly promoted the construction of the media center, carried out effective exploration in institutional integration, platform construction, mobile priority, etc., accumulated valuable experience and practices, and also formed a number of influential and disseminated products.
On further promoting the construction and development of the Liancheng County Financial Media Center and playing a better role, the acceptance team put forward guiding opinions: First, we must adhere to the orientation- The acceptance team stressed that political orientation is the lifeline of the media, and it is necessary to improve the political position, grasp the correct public opinion orientation, enhance the "four consciousnesses", strengthen the "four self-confidences", achieve "two safeguards", and maintain a high degree of consistency with the Party Central Committee with Comrade Xi Jinping as the core in ideology and action. Second, we must insist that content is king. It is necessary to closely focus on the important work arrangements of the central, provincial, municipal, and county party committees and governments, serve the overall situation, and transmit positive energy. At present, it is necessary to study and publicize the implementation of the spirit of the Fifth Plenary Session of the Nineteenth Central Committee of the Communist Party of China, normalize epidemic prevention and control, and promote high-quality development and transcendence as the key publicity content, and focus on the theme to produce more influential, disseminating news works that are popular with the people. Third, we must insist on mobile first. It is necessary to adapt to the needs and habits of the broad masses of people in obtaining information, further strengthen the construction of platforms, enhance the ability to plan, edit, and broadcast short videos, animations, H5 and other works, enhance the effectiveness of news publicity, and increase the credibility and influence of news media. Fourth, we must persist in putting talent first. The key to the construction of the media center is the competition of talents, to be good at discovering, cultivating and using core talents, building a core team, and forming a news and publicity team with high political standing, strong professional ability, full of feelings, dedication and love. Establish a long-term incentive mechanism, go out, invite in, comprehensively improve the ability of news and publicity, tell the story of Liancheng, sing the main melody, and actively contribute to promoting the all-round high-quality development of Liancheng.