On October 8, the Network hot rumor "Happiness Li Platform Acquisition of Beijing Wheat Field Real Estate", ByteDance or intervene in offline real estate intermediary business.
The relevant person in charge of Happiness responded to the China Securities News reporter that the rumors did not match the facts. Because of the needs of business development, Happiness recently acquired a company under Beijing Wheat Field, not Beijing Wheat Field itself. Maitian has always been a deep partner of the Happiness Platform.
Maitian responded to the China Securities News reporter that Xingfuli acquired only a holding company under Golden Wheatfield, a wholly-owned subsidiary of Beijing Wheat field.
ByteDance affiliated enterprises
Acquisition of a company owned by Beijing Wheat Field
The China Securities News reporter learned that the source of the online news is the recent change in industrial and commercial information of Beijing Fuwang Real Estate Brokerage Co., Ltd., a subsidiary of Beijing Golden Wheat Field Real Estate Brokerage Co., Ltd. In addition, the pop-up window of the Happiness App page has added the word logo of the wheat field.
According to the National Enterprise Credit Information Publicity System, at present, the shareholders of Beijing Fuwang Real Estate Brokerage Co., Ltd. have been changed from Beijing Golden Wheat Field Real Estate Brokerage Co., Ltd. to Beijing Haofang Youxing Information Technology Co., Ltd. The legal representative, executive director and manager were all changed to Wang Fengkun.
According to public information, Wang Fengkun is the legal representative of ByteDance member enterprises, the core member of member enterprises, and the executives of member enterprises, and has served in 17 companies such as ByteDance (Nanjing) Science and Technology Research and Development Co., Ltd. and Beijing Haofang Youxing Information Technology Co., Ltd., and served as a legal representative in 15 companies. After the equity penetration, many of the real estate industry-related companies where Wang Fengkun worked were controlled by ByteDance.
Happiness is the real estate information platform incubated by ByteDance. The service in Happiness is mainly online, and in the first-hand housing business, it mainly expands customers in the form of front-end customer service formation inspection groups; in the second-hand housing business, Happiness has docked intermediary houses such as Wheat Field and I Love My Home.
The real estate brokerage industry is facing difficulties
According to the information on the official website, the business scope of Wheat Field covers second-hand house sales and leasing, new house marketing agency, online real estate integrated services, etc., and it has a number of subsidiaries such as Beijing Wheat Field/ Fuzhou Wheat Field / Xiamen Wheat Field and Wheat Technology. The company was established in Fuzhou in 2000, and currently has nearly 900 directly operated chain stores and more than 14,000 professional real estate agents in the country, with an annual transaction volume of more than 100 billion yuan.
Affected by factors such as the tightening of real estate regulation and the intensification of industry competition, many cities' offline intermediary business is facing difficulties.
According to data from the Shenzhen Real Estate Intermediaries Association, in the first half of this year, Shenzhen real estate intermediary practitioners signed an average of 0.1 sets per month, a decrease of 46% compared with the average monthly value of people in 2020. As of June this year, there were 45,458 real-name registered employees in Shenzhen, down 11.8% year-on-year.
Editor: Xu Xiaohong
![Funan: Make every effort to carry out wheat field management and consolidate the foundation for a bumper summer grain harvest[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)