Versace is proud to present the ICONS collection, which exudes its unique femininity. Inspired by Milanese fashion house's exquisite tailoring techniques and extensive design experience, the ICONS collection empowers women through clothing and unleashes their beauty from the inside out.
The fishbone skinny tunic, which reproduces Versace's classic hourglass waistband, is a central highlight of the collection.
Main items and features:
- Black slim Grain de Poudre wool "DV" trousers suit by Ms. Donatella Versace, Chief Creative Officer of Versace.
- A delicately tailored black knitted dress with a Medusa '95 emblem on the belt, inspired by the 1995 Atelier Versace Spring Haute Couture collection.
- Sculptural skinny tunic, with jeans or tailored pants, and a new tank top.
—Soft black leather jacket.
- Greca Goddess Labyrinth cross-body bag with clean geometric lines.
"I wear every piece of clothing in this collection, and I've been wearing clothes like this for years. These luxurious fashions fully express the femininity and power of the female body in a minimalist way. The multifaceted nature of women is a source of inspiration for Versace's designs. Wearing Versace brings thoughtfulness, confidence and amazement to these women. This is also a feeling that ICON is supposed to convey. Donatella Versace said.
From April 3, the collection will be available in Versace boutiques, Tmall official flagship stores, mini program boutiques and official website Versace.cn.
Featuring American actress Anne Hathaway and Chinese singer Li Yuchun, and shot by renowned photographers Mert and Marcus, the campaign focuses on the unique outfits of the ICONS collection in everyday life.
"For me, the character of the ICONS collection is timeless elegance. I'm proud of these photos, which seem to represent Donatella's vision of women's empowerment. What I felt most about this amazing experience was Donatella's sincerity, generosity and kindness. She and everyone in the Versace family have been very enthusiastic in helping and supporting me, for which I am very grateful. I am really excited to be a Versace woman! - Anne Hathaway
Versace
"I am very honoured to have been invited by Versace and Donatella to participate in the ICONS shoot, which affirms diversity and inclusion in fashion by creating distinctive and diverse women's clothing, challenging society's traditional definition of femininity. Through ICONS, we once again express the view that fashion never gives women what they should wear, but the right of women to choose freely at any time. - Li Yuchun
Versace