Recently, Zhang Jike has been frequently exposed to gambling scandals, and some netizens have reported that they once joined the milk tea brand "Monkey's Rescue" co-founded by Zhang Jike, but the brand has false publicity and has not carried out franchise filing, which has caused him to lose tens of thousands. Some franchisees said that in order to Zhang Jike's fame, they joined to open two milk tea shops, but they could not wait for the franchise service promised by the company, and they were owed payment and lost nearly one million yuan.
Report on Zhang Jike's milk tea shop
In fact, not only Zhang Jike, but also many stars also use their fame to open stores, but they are often exposed to problems.
For example, Zheng Kai once issued a public apology letter, mainly because his Huofengxiang hot pot has spoiled ingredients, suspected of food safety problems, Zheng Kai said that he has begun to close his hot pot store for rectification.
Report of Zheng Kai's hot pot restaurant
Du Haitao's hot pot restaurant also issued an apology statement for problems, because customers ate flies in the hot pot, and after investigation, there were indeed hygiene problems in the store, flies flew in the back kitchen, and the classification of ingredients was chaotic.
Report of Du Haitao's hot pot restaurant
There was also a safety problem with Xianhe Zhuang, who was endorsed by Chen He, and was smashed down by the ceiling in the explosion store, smashing and injuring the customer, and the customer was seriously injured, but the subsequent two customers reached a settlement with Chen He and did not further expand the situation. In addition, the hot pot restaurant also had business problems and was included in the list of abnormal operations.
Report of Chen He's hot pot restaurant
The restaurant where Jia Nailiang and Lei Jiayin partnered was fined 100,000 yuan for using gold leaf to cook. Currently, the restaurant is temporarily closed.
Jia Nailiang and Lei Jiayin's restaurant was fined
Guan Xiaotong opened a milk tea shop called "Natural Stay". Her milk tea shop was also suspected of violations, and according to reports, the shop failed to file with the commerce department within 15 days in accordance with the "Commercial Franchise Management Regulations" and was fined 30,000 yuan.
Guan Xiaotong's milk tea shop was fined
Huang Xiaoming and Angelababy, a former loving couple, opened a milkshake shop in Shanghai and Hangzhou, called "Million Milkshake", the price is naturally not close to the people, and it has long been closed.
The price of "million shakes"
Stars use their fame and aura to open stores, and the prices they set are usually higher than the market average, but the quality is not guaranteed, because they are busy with their acting careers and generally leave the big and small affairs in the store to others.
If fans consume because of the star effect, they usually feel that the price and quality of the goods are not right.
And some people invest money to join because of the fame of the star, but find that the benefits of opening a store cannot achieve the expected effect, but will lose money.