laitimes

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

author:Dawan News

芍陂 (què bēi), can you pronounce these two words correctly?

This is the ancient name of Anfeng Tang, the "first pond under the world", located in Huainan Shou County, more than 300 years earlier than Dujiangyan, and is a national key cultural relic protection unit and the first world irrigation project heritage in Anhui Province.

Anfeng Tang, which has a history of more than 2,600 years, now has a "golden signboard" on its head, but it is difficult to retain tourists from all over the world. At a time when the directors of cultural and tourism bureaus in various places are "fighting", creating Internet celebrity IP and vigorously promoting the development of cultural tourism, Anfeng Tang is somewhat lonely.

Fortunately, the local area has realized the cultural and tourism value of Anfeng Tong and is actively planning to create a new landmark. Can the top An Feng Tang become a top IP?

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

World Heritage of Irrigation Engineering, Anfeng Pond.

Legends have become intangible cultural heritage

On March 24, a reporter from Dawan News drove more than 60 kilometers from Huainan City to Anfeng Tang in Shou County.

Zhao Yang was born in the sixties of last century in Anfeng Tang, Shou County, and is currently the director of Shou County Rong Media Center, and the municipal non-genetic inheritor of Anfeng Tang stories and legends. His grandmother and mother are both famous local "story baskets", and Zhao Yang grew up in the "story pile", and he is familiar with the magical legend of Anfeng Tang.

When Zhao Yang worked in the Anfeng Tang Management Office, he was obsessed with the collection and collation of the legends of Anfeng Tang, and then compiled them into a book, so that the legends of Anfeng Tang became a beautiful local cultural landscape and were listed in the list of intangible culture of Anhui Province.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

An Fung Tang

Under the afternoon sun, Zhao Yang, walking on the Anfeng Tang embankment, can always remember the stories left by the old people:

According to legend, a long time ago, Anfeng Tang was originally a beautiful city, but due to the evil dragon, the local drought was not rained for a long time, and the evil dragon was sent to the mortal world. After the evil dragon fell into the dust, it was dismembered by the people. Taibai Jinxing dressed as a beggar to visit Anfeng City, and found that only Li Zhi's family did not eat dragon meat, so he said to Li Zhi, "When you see the eyes of the stone lion in front of the main hall in the city, quickly move to live outside the city", and disappeared after speaking.

Li Zhi went to see the eyes of the stone lion every day, and after seven seven forty-nine days, the eyes of the stone lion were really red, and Li Zhi's family moved overnight. Forgetting to take away an old hen who was hatching eggs due to the hurry of walking; Walking out of the north gate of the city, in a panic, he dropped the iron pot on the ground again and broke it.

As soon as dawn, Anfeng City fell in the downpour, and Anfeng City became Anfeng Tang. In the pond, only the place where the old hen of Li Zhi's family that was forgotten and taken away did not sink, which is the "old hen beach" in the pond today, and the place where Li Zhi's iron pot was broken was called "pot shop" by later generations.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Anfeng Tang Stele Pavilion

Sun Shuao's masterpiece

On the north side of Anfeng Tang Stele Pavilion, there is an antique building, which is the Sun Shuao Memorial Hall. In the memorial hall, there are the Peony Historical Sites Exhibition Hall, Sun Gong Ancestral Hall, etc.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Sun Shuao Memorial Hall

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Sun Shuao Memorial Hall

Xu Jianbo, deputy director of the Shou County Water Conservancy Bureau, introduced that Anfeng Tang was called Peipi in ancient times and has a history of more than 2,600 years. The Book of Han contains: "Chu Ling Yin Sun Shu Ao as a peony, irrigation of ten thousand acres." ”

Sun Shuao's reign as the commander of the State of Chu (601-593 BC) was a crucial period for the hegemony of the King of Chu Zhuang, and on the one hand, the King of Chu Zhuang expanded northward, competing with the Jin state for hegemony, and wanted to dominate the Central Plains; On the one hand, it extended its territory to Huainan to the east to compete with the state of Wu. In order to consolidate the eastern Xinjiang of the Chu state, Sun Shuao organized the people to overhaul water conservancy in the Huainan region, and among the many water conservancy projects built by Sun Shuao, the largest and most far-reaching was Qianpi.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Peony is a world heritage of irrigation engineering.

Xu Jianbo introduced that the irrigation engineering system of Peipi mainly includes four parts: water storage project, water gate around the pond, irrigation and drainage canal system and supporting facilities, and flood control project. After the establishment of Peony, it changed the local situation of drought if there is no rain and flood if it rains. Because of the huge irrigation benefits produced by Qianpi, after King Chuzhuang, the area around northern Huaibei and Huainan gradually became another economic and political center of the Chu state, and in the late Spring and Autumn Period, the early prosperous city of Shouchun, which is today's Shou County, was formed.

Looking at the pond, you will find that the Peony irrigation project has a reasonable layout and ingenious design, and still generally maintains the ancient engineering structure. Today, Anfeng Pond, with a 26-kilometer-long embankment and a water area of 3,400 hectares, still irrigates vast farmland in the Huainan region, playing an irreplaceable role in promoting social development, economic prosperity and natural disasters in Shou County.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Sun Shuao Memorial Hall

The first agricultural "double heritage"

The Dawan News reporter learned that Anfeng Tang has come from the depths of history for more than 2,600 years, and now it has gone from Shou County to the world.

In the Anfeng Tang Stele Pavilion, there is a stone stele erected by the Shou County People's Government in 1984, and the stone stele is engraved with "Anfeng Tang Ji", which records the history of Anfeng Tang.

Anfeng Tang has a rich history and culture, has a very high historical status in the history of irrigation in China, and is a model of harmonious coexistence between man and nature, so it has the reputation of "Peony Pond does not look at the pond when it returns". In 1973, Tolan, honorary chairman of the United Nations Dam Commission, visited Qianpi and marveled at it as "the first pond under the world". In 1988, Anfeng Tang was listed as a national key cultural relic protection unit by the State Council.

In 2013, Anfeng Tang launched the nomination of World Irrigation Engineering Heritage and China's Important Agricultural Cultural Heritage.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Anfeng Tang in Shou County attracts many tourists.

Xu Jianbo was one of the participants in the whole process of Qianpi's declaration of the World Irrigation Engineering Heritage Certificate, when he was the deputy director of the Shou County Water Bureau. After 26 months of filing, it was finally a success in 2015.

On the east side of the Anfeng Tang Stele Pavilion, the reporter saw a stone tablet with the words "World Irrigation Engineering Heritage Peony" engraved in Chinese and English, the word "Qianpi" written in cursive is particularly conspicuous, and the words "October 13, 2015" are also engraved in small characters on the side.

The reporter learned that one month after Peipi became the first world irrigation engineering heritage in Anhui Province, on November 17, 2015, at the third batch of important agricultural cultural heritage of China, the agricultural system of Qianpi and the irrigation area became the first batch of important agricultural cultural heritage of China in Anhui Province. As a result, Anfeng Tang has also become the first agricultural "double heritage" in Anhui Province.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Sun Gong Ancestral Hall

"Because of its longevity, uniqueness and functional completeness, Peony has been listed as a World Irrigation Engineering Heritage and an Important Agricultural Cultural Heritage in China." Xu Jianbo said that the site selection of Peipi is scientific and the project layout is reasonable. According to the "Anhui Tongzhi Water System Manuscript", there are three sources in Qianpi: "One water is now obliterated; A stream of water, now lost the way; A Dragon's Cave Landscape". Peony is equipped with abundant water sources from the south, condescending, irrigating fields in three directions: west, north and east, and controlling more than 1,300 square kilometers of the Huadong Plain. Its creation provided valuable experience for the later large-scale water conservancy projects.

In addition, Peony adapts measures to local conditions and has a perfect engineering system. Huainan is located in the north-south climate transition zone of the mainland, and is also one of the dense areas of heavy rainfall in the Huaihe River Basin, and the distribution of interannual precipitation is uneven and the range of change is large during the year. In order to reduce drought and flood disasters, ensure irrigation water, and develop agricultural production, Peipi built a pond in a low place, diverted water from the upper reaches to Pi, and used the original river ditch to properly repair irrigation and drainage, and drained water downstream into fertilizer and water to Huai, forming a large-scale water conservancy project with the functions of drainage, storage, irrigation and drainage.

At present, the agricultural system of Peopi and the irrigation area is in the process of being declared a globally important agricultural cultural heritage. It is expected that the application will be successful.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Tourists visit An Fung Tong every day.

The anticipation of a new landmark

An Feng Tang under the golden signboard, but it is difficult to retain tourists from all directions.

"I have long heard that there is an Anfeng Pond in Shou County, and we took a long drive to Anfeng Tang, wanting to feel the charm of 'the world's first pond', but we were a little disappointed." On March 24, Mr. Li of Bengbu told the Dawan News reporter when visiting the Sun Gong Ancestral Hall in Anfeng Tang that Anfeng Tang lacks core scenic spots, the surrounding attractions are small, and there is little content to visit, so it doesn't take half a day to see and leave.

The reporter learned that Huainan has realized the importance of cultural and tourism integration in Anfeng Tang, and the Huainan CPPCC recently held a seminar on the "Overall Planning for the Development of Cultural Tourism Industry in Qianpi (Anfeng Tang)", and the experts and scholars attending the meeting conducted discussions and exchanges, and put forward many targeted opinions and suggestions.

"The world's first pond" Anfeng Tang, can it become a net celebrity IP?

Sun Gong Ancestral Hall

In the first draft of the "Overall Plan for the Development of Peony (Anfeng Tang) Cultural Tourism Industry", the future of Peipi is planned in detail from eight aspects, including overall layout and industrial support.

In the future, Anfeng Tang will build one pond, two rings, four groups and sixteen scenes, and use the core resources of "culture, tourism, life, agriculture, industry and heritage" to create a pan-cultural tourism industry system and realize the driving model of "agricultural cultural tourism +" joint development.

Among them, the cultural tourism experience belt relies on the Huantang embankment to extract cultural elements and carry out historical narrative and cultural perception from the perspective of experience. The cultural and tourism industry integration belt promotes the iterative renewal of the cultural tourism industry with cultural empowerment, and deepens the diversified and multi-level deep integration among various sub-industries; In terms of scenic spots, Shimawang Ancient Pond, Old Temple Wooden Pagoda, Yanwu Aqueduct, Ancient Road Liuyu, Shima Style Street, Old Miaoji Commercial Street, etc. are built.

Cai Yihua, chairman of the Huainan CPPCC, said at the seminar that the CPPCC will actively promote the transformation of the results of this seminar, continuously polish the golden signboard of "the world's first pond", and bring more cultural tourism consumption through the creation of scenic spots, rich content and supporting services.

When will An Fung Tong stop being lonely? We look forward to it.

Dawan News reporter Zhang Anhao photo report

Edited by Wang Cui