China International Fashion & Accessories Fair (CHIC) is Asia's most prestigious and large-scale and influential professional apparel brand exhibition, playing a vital role in promoting the Chinese apparel industry.
On March 28, 2023, CHIC was launched as scheduled at the National Exhibition and Convention Center (Shanghai), and in this year's CHIC National Cotton National Tide Exhibition Area, it represents the highest level of China's plant dyeing industry's admiration, exception, Zhihe, Wanshili, dyeing summer, and smell · With the slogan of "entering the universe of plant dyeing", indigo and other brands appeared in this exhibition with plant dyeing products, which attracted widespread attention from all walks of life in textile and apparel fashion.
Since 2018, led by the China Textile Construction Planning Institute, more than ten well-known domestic enterprises and ten textile colleges and universities have jointly established the China Plant Dyeing (Grass and Wood Dyeing) Industry Alliance. Through close coordination between government, production, learning, research and application, the Alliance has formulated and improved a number of plant dyeing related standards such as dyes and products, and built a Chinese plant dyeing and traceability platform based on standards and plant source traceability.
Carbon emission reduction, standardization and traceability are important ways for the plant dyeing industry to achieve high-quality development. China's plant dyeing traceability platform takes product traceability and labeling authorization as the starting point to promote the development process of China's plant dyeing industry and is an important way to achieve sustainable development of the textile industry.
China's plant dyeing traceability platform takes the six-level correlation data from plant dye raw materials to terminal textiles as the core, and provides certification for product ingredient traceability, logistics tracking, interactive marketing, etc. through the expression of "one thing, one code". China Plant Dyeing Traceability Platform provided more than 100 exhibits for this CHIC, including plant dyes, plant dyeing fibers, plant dyeing yarns, plant dyeing fabrics, etc. The terminal products of the six major brands of indigo are presented.
Admiration - love, beauty, vitality
Aimer Co., Ltd. founded Aimer brand in 1993, after years of development, Aimer Co., Ltd. has achieved from a single brand to a diversified brand, leading the development of the intimate clothing industry. THE COMPANY OWNS BRANDS SUCH AS "AIMER", "AIMER MEN", "AIMER KIDS", "LA CLOVER", "IMIS", "HUXI", "ROAD", "EMPERORIENT", BODY WILD, BECHIC AND SO ON.
EXCEPTION – Born exceptional
the light pink tenderness of wild peaches; a smoky glow full of ethereal feelings; the brightness of mountain flowers; The clarity of the Biying Spring; Deep and quiet mountain streams... The collection takes five spring moods as color inspiration to implant the vitality of spring into clothing. Breaking through the conventional practice of traditional plant dyeing, flexibly using the collision of a variety of natural substances, under the action of time and natural catalysis, creating more vivid and bright colors and comfortable natural atmosphere, bringing fresh wearing feelings in the way of synaesthesia, and showing the vitality of spring.
All things - let the world fall in love with Chinese silk
Founded in 1975, Hangzhou Wanshili Silk Culture Co., Ltd., a subsidiary of Wanshili Group, focuses on the silk cultural and creative industry and has become a leader in the development of this field. As one of the important guarantee units of the concierge service of the national grand event, Wonderly Silk has successfully served a series of heavyweight home diplomatic activities, and Wonderly Silk has demonstrated Chinese style with the ultimate cultural creativity and ingenuity, making Chinese Silk stand on the center of the world stage. In recent years, Wonderly Silk has fully promoted the brand internationalization strategy, and Wonderly Silk has accelerated its layout and cooperation with more international big brands with its leading advantages in technology, brand, design and other aspects, cut into the high value-added links of the global value chain, and enhanced the discourse power of China's silk fashion industry.
Dye summer - nature VS nature
The dyeing summer brand (Changzhou Meisheng Biomaterials Co., Ltd., grass and wood dyeing) was born in the summer of 2016, meaning dyeing five colors, blue, red, yellow, white, black, from "Zhou Li Tianguan Dye People": "Fan dyeing, spring violent training, summer flame xuan, autumn dyeing summer ®, winter dedication". Dyexia ® brand series products are organic combination of natural dyes and cotton, wool, silk and hemp. Covering clothing, home textiles, cosmetics, educational supplies, etc., derived from the color essence of natural plants, it gives the fabric a soft color, natural fragrance, and nourishment of Chinese medicine, integrating nature and health.
"Nature VS Nature, Go with the Nature, Return to Nature" is the core value and business philosophy pursued by the brand of Dye Summer ®.
Wen Indigo - Qing, taken from blue, and green from blue
Wen · Indigo is a plant dyeing denim brand jointly launched by Dezhou Yunjia Textile Technology Company and Chen Wen, using healthy, low-carbon, environmentally friendly plant indigo dyed fabrics, integrating the design concept of art and creativity, fashion and technology into the design, cleverly combining the femininity of oriental culture with classic denim elements, forming a design style that blends Eastern and Western cultures, classic and fashion. Wen · Indigo is committed to replacing the application of chemical indigo in denim products with plant indigo, so that more people can wear healthy, low-carbon and environmentally friendly plant dyeing products, and reduce the environmental pollution of denim products in manufacturing, wearing and washing and disposal.
Comfort – style
Founded in Shanghai in 1997, ICICLE continues to explore new paths for the development of environmental protection fashion in the world. Based on the fashion concept of "Harmony between Heaven and Man", ICICLE presents high-quality collections of womenswear, menswear and accessories. ICICLE uses time-honored natural ingredients to give a modern simplicity to traditional comfortable silhouettes. Zhihe inherits Chinese's yearning for the ideal state of life since ancient times, and the longing for a life state of nature, harmony and comfort in the heart. Clean cuts and high-quality natural materials create a softer, more natural comfortable urban living experience for the wearer.