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Why don't young people like buying iPhones anymore? Expert: Post-00s consumption style is more pragmatic

author:Nine News

A few days ago, a woman who was questioned about using an Apple mobile phone at the age of 23 when applying for a job rushed to the hot search.

Some people asked, "Can't young people use iPhones?" Others hold the opposite view: "Today's young people don't use iPhones anymore." ”

A random interview with Jiupai News found that many young people now give up using Apple mobile phones, and a large part of the reason is because of high prices. In addition, when they buy mobile phones, they pay more attention to their own needs and cost performance, and no longer blindly pursue "brands".

[1] Sales decline and price reduction promotion

Compared with the rush to buy every new product released in previous years, the market has responded to Apple's new products in the past two years.

It is worth mentioning that in recent times, the price of iPhone 14 and 14Plus has been reduced, and even fell below the official website price. According to media reports, the iPhone 14 yellow, which was officially released on March 14, was reduced in price as soon as the online channel was released, with a drop of 600 yuan.

Why don't young people like buying iPhones anymore? Expert: Post-00s consumption style is more pragmatic

According to the Observer Network, industry insiders revealed that Apple began to launch activities on February 5, and all versions of the iPhone 14 Pro series ushered in a discount of 700 yuan, with a starting price of only 7299 yuan, and the scope of activities covered almost all authorized stores.

The price reduction of the iPhone 14 series seems to be inseparably related to its decline in sales.

According to Beijing Daily, on February 3, Apple released the company's financial results for the first fiscal quarter of fiscal 2023 as of December 31. According to the financial report, Apple's quarterly revenue reached $117.154 billion, down 5.5% year-on-year, which is also the first year-on-year decline in Apple's quarterly revenue since 2019; Net profit reached US$29.998 billion, down 13.4% year-on-year.

Among them, Apple's revenue from the iPhone in the first fiscal quarter was $65.775 billion, down 8% from $71.628 billion in the same period last year. Greater China net revenue was US$23,905 million, compared to US$25,783 million in the year-ago quarter, down 7% year-over-year.

Correspondingly, some people on the online platform asked: Why do young people suddenly not love the iPhone? The highly praised answers summarized several points, including "high price", "backward new technology", "bug increase", etc.

[2] Disadvantages: high price, poor signal, not antifreezing

Jiupai News randomly interviewed a number of young people. Some people said that there are still many people around who use Apple mobile phones, "As far as a single brand is concerned, Apple's proportion is still quite large." But buying an Apple mobile phone is more of a personal hobby than a custom. Many young people also said that more and more people around them use domestic brand mobile phones, "My roommates, girlfriends, and familiar friends all buy domestic mobile phones." ”

Why don't young people love to buy Apple phones?

Dongdong, a college student, told Jiupai News that he now uses a Redmi mobile phone. He usually plays games on the computer, because he likes photography and uses his camera more to shoot things. "For me, mobile phones are more about socializing, browsing apps. I'm more interested in memory and price/performance. He believes that the price of an Apple mobile phone can now buy several mobile phones of other brands, and there is no need to spend this money.

Xiao Dai, who is also a college student, said that she did not buy Apple mobile phones mainly because of the price factor. "Buying a mobile phone is a big expense, and it takes a long time to save money. I think instead of taking the money I saved to buy a mobile phone, I should do something else, such as saving my scholarship last year and traveling to Wuhan after the holidays. Also, having some money on hand gives me a sense of security. ”

Why don't young people like buying iPhones anymore? Expert: Post-00s consumption style is more pragmatic

The Yellow Crane Tower of Xiao Dai. Figure|Provided by respondents

Weiwei, who works in Guangdong, said she bought an iPad but never thought about buying an iPhone. She thinks that the Apple mobile phone is not worth buying, because she wants to replace the mobile phone with a new one after two or three years, and the cost of the Apple mobile phone is too high. "I didn't have dual SIM before, but I have several SIM cards. Later, the dual card was launched, and it was actually necessary to add money and dissuaded. ”

Weiwei also said, "I have used OPPO for many years, and OPPO's screen is really good and resistant to falling. Domestic mobile phones are also relatively thin and light, I tried my colleague's Apple phone, a little heavy. ”

Suni, who just graduated last year, told Jiupai News that she liked Apple products and bought Apple phones and computers. But now, she doesn't plan to continue using an iPhone. "My iPhone was used for four years. There is also a red rice, which took about three years. I must admit that Apple has its incomparable advantages, such as the system is very smooth, and it has hardly been stuck until now. And when I first bought it, its pixels were also excellent, and I took very satisfactory photos. ”

Why don't young people like buying iPhones anymore? Expert: Post-00s consumption style is more pragmatic

Photos taken in Harbin. Figure|Provided by respondents

But Suni said that Apple's mobile phone also has many shortcomings, such as poor signal, no frost resistance, high price, etc. She recalled that when she traveled to Harbin, her Apple mobile phone froze off all of a sudden, and finally relied on red rice to take pictures. "Apple phones are expensive, and I bought Apple before with a bit of a vanity factor in it. But now that I look at it, the mobile phone is enough, and I might as well take the money I save to travel, buy some beautiful clothes, or go to a pottery class. ”

Of course, a joke that has been popular on the Internet is also a portrayal of a mentality of young people who do not buy iPhones: When you bought an iPhone 4, I bought a refrigerator; When you buy the iPhone 5, I buy the sofa; When you bought the iPhone 6, I bought the plasma TV; When you bought the iPhone 7, I bought the couch... By the time of the iPhone 14, I already had a home.

[3] Expert: The decline in sales of enterprise products is caused by two factors: internal and external

In response to the decline in Apple's sales, Luo Hao, a teacher at the School of Economics and Management of Nanchang University, analyzed that the decline in sales of any enterprise product is nothing more than two internal and external factors.

He believes that Apple's internal factors are mainly two aspects. One aspect is from the product point of view, whether it is iPhone 14 or iPhone 14 pro or Max, compared with other competitors' products in the market, its competitive advantages, such as technology, are no longer very obvious. "As an upgraded product of iPhone 13, iPhone14 has not made much progress, so the experience and feelings of consumers are not particularly good." On the other hand, Apple has also said that its supply chain has been affected to a certain extent.

Externally, the global economy is sluggish in terms of the general environment. After the epidemic, the economies of various countries are now waiting to recover, and everyone's purchasing power and purchase demand have declined, which is also an important reason.

For the decline in young people's willingness to buy iPhones, Luo Hao analyzed that from the perspective of the consumption trend of young groups, in Greater China, there are indeed situations where young people are unwilling to buy iPhones. He believes that one factor is that the current young group, especially the post-00s, their consumption views are different from the post-80s and post-90s, "They are more pragmatic, and we also pay attention to this consumption style of the post-00s." In terms of product selection, they are not like the post-60s and post-70s who admire foreign brands, and they have brought a lot of domestic brands. ”

Secondly, Luo Hao believes that over the years, foreign countries have chased and blocked some domestic products, which has also stimulated certain national emotional factors. Based on such a situation, everyone has reduced their willingness to consume the iPhone, or even no longer buy.

Jiupai News Reporter Wen Yanli Intern Reporter Dong Zineng

Please contact the reporter WeChat: linghaojizhe

[Source: Jiupai News]

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