Since the full opening of the industry at the end of 2022, the tourism industry has gradually picked up, and Xi'an has closely followed the pace of recovery and launched a series of consumer-friendly initiatives to capture the hearts of consumers.
In January, customized red envelopes were launched for the Chinese New Year, and the covers of red envelopes were distributed online, and physical red envelopes were given away in a lucky draw to welcome the New Year with consumers. At the beginning of the new year, consumers can see Xi'an everywhere and remember Xi'an at any time. In March, the pet festival will divide the 30W point prize pool, and the Hao exchange room night, Xi'an brand customized ingenuity, fiercely pamper every goddess. Since the beginning of the new year, it has progressed step by step, and has not stopped encouraging consumption.
At the end of March, Xi'an took an unusual path and released a big whimsical move, intending to radiate the consumer population by commending excellent hotel projects. At the Xi'an Public Welfare Investment Tasting Dinner that just ended last Friday (March 24), Xi'an unveiled its first NFT derivative collection, attracting the attention of the hotel industry and mass consumers.
At the dinner, Ms. Shallen Lu, Founder and CEO of Xi'an Hotel, completed the NFT collection gift ceremony to recognize the outstanding achievements of the Xi'an Hotel project in the past 1 year. The investors who received the gift were overjoyed by Seashore's NFT creative project this time, and also showed stronger confidence in the future of the Xi'an brand.
In the evening, Xi'an Hotel raised 500,000 yuan and promoted 10 new signed projects in March, adding a beautiful stroke to the development of the brand in 2023.
In 2023, when tourism accommodation is recovering, Xi'an first launched NFT collections, but what is it actually pushing? And how to attract the attention of the industry and open up a larger business territory? These issues can be expanded.
With the help of the creative form of NFT, Xi'an commends excellent investment projects, and from a higher pattern, it is to reverse export Xi'an's layout and concept on the product side, service side and experience side, so that potential investors are convinced and consumers are recognized. Judging from the first four NFT collections released by Xi'an, it is not difficult to find the answer, and behind each work is the hotel's product design and service experience.
Xi'an Blueprint Xi'an Deluxe Hotel Guangzhou Zhongshan Yidong Shankou Metro Station Branch
It focuses on the fusion of local culture and Greek French fashion. This is a customized one-store-one-one design that perfectly adapts to the aesthetic tendencies of investors and local cultural symbols. On the basis of the modern style of space, square and line construction of Xi'an, the investor's hotel can be built according to personal preferences, location and culture. On the basis of the blue fashion of Xi'an, this store in Dongshankou adds Cantonese cultural symbols such as fans, arches, and gramophones to create a unique Cantonese style specialty store.
Xi'an Blueprint Xi'an Hotel Nanchang West Railway Station Guobo Subway Station Branch
The emphasis is on the perfect landing of the quality of the West Shore Hotel. This is a hotel project that the investor recognizes the brand and reinvests again. Investors recognize the quality of the hotel that has been carved and polished by Xi'an. Its specific manifestations are: 1. Xi'an Cloud Attitude Aesthetic Life Museum pampers consumers from the perspective of enriching the check-in experience, and creates a multi-functional supporting hotel lobby that integrates tea, reading, art aesthetics and retail space, and the beginning of check-in enjoyment; 2. Xi'an Hotel will implement pampering into every detail of the product, and each hotel supply is given an attitude label, and guests can use it to open their own emotional resonance.
Xi'an Blueprint Xi'an Hotel Xiamen University Nanputuo Branch
It highlights the story of "Fashion Drives Business Growth" at Hishigan Hotel. This is a hotel project that was upgraded from other economy brands to Xi'an and subsequently increased in performance. In Xiamen, a popular tourist city, close to Xiamen University and Nanputuo Temple, the excellent location of Xiamen University and Nanputuo Temple was fruitless in the early stage as an economy hotel, and it was upgraded to a Xi'an brand hotel in the later stage. Equipped with the unique fashion accommodation experience of the Xi'an brand and the layout of large rooms (150 rooms), it thoroughly eats the dividends of "Internet celebrity" and "tourism". For investors, the upgrade has expanded the original business territory of Xi'an; For residents, the stylish space where Xi'an can be photographed everywhere adds to the blockbuster material during the trip.
Xi'an Blueprint Xi'an Hotel Jinan Huashan Scenic Area Jiangjun Road Branch
The focus is on the rhapsodic wisdom of Higishi. This is a hotel project that offers users a modern and modern accommodation experience in a Chinese-style scenic spot. The hotel is located in Jinan Huashan 4A level scenic spot, surrounded by Thousand Buddha Mountain, Daming Lake, Baotu Spring and other scenic spots. Like other hotels in the same area, it also has a good hotel location and a good natural environment, so how to stand out? Xi'an moved Xi Bird Park and Yun Attitude Life Aesthetics Museum here, and residents can unlock the experience of tasting tea and reading books, viewing ingenious things while staying in, and adding "little Easter eggs" in addition to classic tourism experiences.
The excellent projects highlighted by Xi'an this time, its service and experience benefits are directly linked to consumers, and this is only the "tip of the iceberg" of Xi'an stores nationwide. At present, Xi'an hotels have signed more than 1,300 contracts, more than 720 national opening projects, and more than 200 cities across the country, which can be said to achieve "every province has Xi'an". Now taking advantage of the launch of NFT, in the environment where the tourism industry has gradually improved, I believe that Xi'an can give partners in the industry and the public a good start, let's wait and see.