Today, the "Moore Manor" mobile game officially announced that due to the expiration of the "Moore Manor" mobile game project contract authorized by Taomi Games to be published by Thunder Games, Taomi Games has further plans for the IP development and game operation of Moore Manor, and the game will be transferred to Taomi Games from May 26, 2023, and Thunder will not renew the contract.
"Moore Manor" mobile game was launched on Children's Day 2021, the number of new users of the game on the day of launch exceeded 10 million, and more than 30 million users were added in the first month.
However, the game did not last long. According to Gigabit's financial report data, the mobile game "Moore Manor" did not generate financial profits for the company in the first half of the year, and the game's revenue fell further in the first half of 2022. In the end, although the early game broke the circle through vigorous brand marketing, it was difficult for new users or users who entered because of feelings to be converted into core paying users of the game, which led to the game's performance plummeting.
Gigabit financial data for the first half of 2022
In the past six months, the mobile game "Moore Manor" has completely fallen out of the competition echelon of mainstream commercial mobile games, and has not been able to win the best-selling list Top200 for a long time. In this context, it is expected that Thunder will not renew the contract of Taomi Network as a distribution and research and development, and it is obviously difficult to find a suitable new release for the mobile game "Moore Manor", which is about to celebrate its second birthday.
No one will live with money, if you don't make money, then you won't do it, very simple business logic.