Heavy! Enterprise WeChat plus friends are going to collect money!
Enterprise WeChat plus people have to charge, a person a dime a year.
On March 24, the company's WeChat released information to the public, and from June 22, the user company will be charged 0.1 yuan per person per year according to the number of external contacts.
As soon as this news came out, the private domain circle was in an uproar, and everyone expressed consternation, so what about the specific policy?
01 Is a dime a year expensive for a person?
1. The specific time of charging is from June 22, which means that everyone can continue to add people for free before this.
2. There is no charge for adding friends in the past, for example, if you have added 1,000 or 10,000 friends now, they can be used for free.
The charge is for the number of new private friends.
3. Each private domain pit is 1 cent, this is not permanent, but everyone has to pay a dime every year.
4. Of course, enterprise WeChat also gives each enterprise some free quota, which can be used for free within 2,000 people.
5. Although the fee will be charged from June 22, it has not yet been said that it is full, and it will start with internal testing. But it may not be possible to say whether part of the fee will be charged at that time.
02 Why do enterprises charge WeChat?
So why did WeChat, an enterprise that has always been free, start charging in the face of competition such as DingTalk, Feishu and so on?
1. Inherent barriers
As another product of WeChat private domain, enterprise WeChat has the only home field advantage.
That is, only enterprise WeChat can get through with WeChat, while DingTalk and Feishu can only look at private domain traffic and sigh.
Therefore, enterprise WeChat has no extra choice for merchants who just need it.
On the one hand, the ban of WeChat, on the other hand, the unsatisfactory external tools, enterprise WeChat has become the only choice for many enterprises to undertake private domains.
2. Second, the pressure of monetization
The reason why WeChat can be free is because there are many opportunities to make money around the product itself.
For example, the handling fee of WeChat Pay, the authentication fee of the official account, the advertisement of merchants, e-commerce, mini programs, games, etc. are all income.
However, the traffic of enterprise WeChat is almost difficult to use, and if you can't collect advertising fees, you can only collect money from enterprises.
All TOB products are to be monetized, and the function of selling software itself is the main way to monetize, such as the number of members this time.
In fact, enterprise WeChat is also quite difficult, on the one hand, it has to face everyone's complaints that WeChat private domain advertisements are many and guide enterprises to use enterprise micro for marketing, on the other hand, it has to face the problem of low frequency of use by enterprise micro users and difficulty in monetization.
03 Enterprise WeChat, will it continue to collect money?
So this time the enterprise WeChat began to collect the number of members, will it continue to collect money?
Personally, I think this is a start, an attempt, from the experience of doing TO B products, the future enterprise WeChat should be more charged projects.
1. Enterprise WeChat independent function charge
For example, on March 22, the enterprise WeChat launched its own short-chain charging function - customer acquisition assistant.
It is to use the short chain provided by enterprise WeChat to publish externally, as long as the user clicks on the short chain to add the enterprise WeChat as a friend, one person charges 1 yuan.
2. Enterprise WeChat related charging packages
For example, combine various functions and permissions to launch platinum, gold, diamond membership and other charges.
For example, enterprise WeChat has employee departure inheritance function, or view previous chat history, etc., these are more important for enterprises, and may become one of the package charges in the future.
3. Enterprise WeChat application ecological application payment
For example, DingTalk has its own application market, in which enterprises choose to pay for applications and DingTalk takes a fee.
At present, enterprise WeChat also has some external applications, and in the future, it may focus on supporting some products to monetize in enterprise WeChat, so as to make money.
04 For businesses
What does it mean?
This time, enterprise WeChat began to try to charge, and the most affected are business owners, or those who have been using enterprise WeChat to attract traffic.
1. Cost increase
There is no doubt that whether it is this time to charge, or the future enterprise WeChat will launch other charging models, it will increase everyone's use costs.
And compared with some TOB software on the market, the price is not low, after all, 51W private domain powder is 1000 yuan.
2. Refined operation
Just adding one person will charge one more person's money, which will increase the business owner's operational requirements in the future.
In the past, I added it when I saw people, or distributed my QR code everywhere, hoping that everyone would come in.
If it becomes a fee, it is necessary to think about various process optimizations in front-end drainage, back-end undertake, screening, service, and conversion, so as to improve the accuracy of private domain customers.
Finally, I want to tell you that whether the enterprise WeChat wants to charge or not, or whether the WeChat ban is strict.
Private domain traffic management is a must, especially for content creators like us, community owners, and some small and medium-sized enterprises.
Private domain traffic is harvested by various platforms for the last bottom line, traffic in hand, customers do not worry.