At 8 p.m. on March 26, the 2023 Jingdong clothing "Spring Shangxin" was launched. Jingdong clothing, sports outdoor join hands with domestic and foreign fashion clothing, shoes and bags, jewelry, sports outdoor brands, bringing a full range of spring clothing goodies. This time, Jingdong clothing "Spring Shangxin", both the number of brand merchants and the scale of new products are the highest in history. The data shows that the total number of new products of Jingdong clothing "Spring Shangxin" in 2023 is 4.2 times that of the same period last year. At the same time, during the "Spring Shangxin" period, it also launched a super discount of 300 minus every 300, a large number of good things as low as 9.9 yuan, and a number of quality services, comprehensively upgrading the spring clothing experience. Consumers only need to open the Jingdong app and search for keywords such as "Spring Shangxin", "Buy New Clothes", "Change New Clothes", "Clothing Welfare" and other keywords to enter the "Spring Shangxin" venue.
The "Chun Shangxin" venue has brought together more than 100 value-added explosive products, covering men's and women's clothing, shoes and bags, underwear, jewelry, children's clothing and children's shoes, as well as sports and outdoor categories. Spring ultraviolet enhancement should do a good job of sun protection, banana cool sun protection clothing not only upgraded the head, face and neck integrated protection, but also with a variety of bright colors, front short back long design to add a sense of fashion; DAVID & GLEASON men's T-shirts have multiple functions such as cooling, quick-drying, and antibacterial; The ubras small petal cup soft support bra is also a popular good thing for many female consumers to pick. There are also balabala children's mosquito pants, Chow Tai Fook peach blossom pendant, Zhilijian icy elderly shoes, and Samsonite trolley cases are also worth paying attention to.
During the "Spring Shangxin" period of Jingdong clothing, Jingdong clothing also brought a large number of value-added goods as low as 9.9 yuan, such as Jiuneng children's skin clothes, Jia Ye men's short-sleeved T-shirts, Kesu women's sports underwear, etc., allowing consumers to enjoy the beauty of low cost.
Jingdong clothing "Spring Shangxin" also combines the current popular dressing trend to launch six theme zones of urban outdoor, dopamine resort style, sports comfort style, diversified retro, minimalism, and lazy wear, creating a diversified and scene-based high-quality consumer experience.
For example, the urban outdoor zone focuses on the comfortable and lightweight wearing needs of daily travel, bringing A21 functional cargo pants, its Le De training shoes and other outdoor travel goodies; The dopamine resort style zone focuses on travel outing and dressing scenes, bringing a good holiday mood with good things such as resort-style dresses and Roman shoes; For sports enthusiasts, there is a special sports comfort area, and sports jackets, sports T-shirts, yoga pants, etc. are recommended. The multi-retro, minimalist, and lazy wear zone provides consumers with a variety of spring wear solutions. Bringing trendy vintage goodies such as Wuya polo sweatshirts and CHINISM washed jeans, as well as simple items such as horseshoe pants and crescent bags, as well as comfortable home pajamas, slippers that can be worn outside, lazy T-shirts and other stylish and comfortable home wear.
At the same time, in order to meet consumers' refined and personalized spring decoration needs, Jingdong clothing, sports and outdoor have been fully upgraded and launched seven clothing categories such as men's and women's clothing, children's clothing, and bags. The category pavilion not only gathers big-name explosive models, trending new products and low-priced good products, but also creates a spring clothing consumption scene with richer products, smoother experience and more affordable prices for consumers through personalized special areas.