The Paris Olympics have received 900 million euros in sponsorship
On the occasion of the 500-day countdown to the opening ceremony of the Paris 2024 Olympic Games, the Paris Olympic Organizing Committee announced the sales of tickets for the first phase, with a total of 3.25 million tickets sold, two-thirds going to the French, and the registration window for the second phase of ticket sales has now opened.
As the most attractive international sports event, from Tokyo to Paris, the cycle of the next Olympic Games is only three years, so the investment situation is still a certain distance from the overall goal. At present, the Paris Olympic Games have 14 top sponsors, 5 senior partners, 8 official partners, and 17 official suppliers.
According to French media estimates, the Paris Olympics have received 900 million euros in sponsorship, which is still some way from the overall goal of 1.1 billion euros, and the organizing committee expects to achieve 92% of the sponsorship target by the end of 2023. LVMH is considered on track to become the sixth premium partner, and the world's largest luxury group has been in talks with the Paris Organising Committee for several months.
Netflix has a record number of users in Korea
The recent hit Korean drama "Dark Glory" has brought considerable new users to Netflix.
On March 13, Yonhap News Agency reported that after the launch of "Dark Glory 2", the number of Netflix App users in South Korea set a new record. According to data from IGAWorks, a South Korean data service provider, on March 10, the total number of users activated by Google and Apple's Netflix App in the App Store exceeded 4.74 million in a single day, an increase of 55.6% over the previous day and 84.5% from a week ago, setting the highest value since May 2020 when the statistics of the two platforms were combined.
According to the March 14 ranking released by streaming statistics site FlixPatrol, "Dark Glory" topped the Netflix TV show charts the day before. According to countries and regions, the play ranks first in 38 places such as South Korea, Japan, Thailand, Mexico, and Saudi Arabia; ranked second in France, Switzerland, Canada, India and other 21 places; It ranks third in 13 places, including the United States, the United Kingdom, and Germany. This revenge "cool drama" is widely favored around the world, and the ratings are expected to continue to rise.
In Netflix's overseas layout, the Korean business is the top priority. In 2019, "Kingdom" became a milestone work in Netflix's cooperation with Korean film and television, and the popularity of "Squid Game" in 2021 has further allowed "Korean Wave" to further out of the Asian market. Netflix said more than six out of ten global subscribers have watched at least one Korean drama in the past year.
ByteDance's virtual fashion platform is boiling and shutting down
How to manage virtual communities is becoming an important topic in the metaverse track.
On March 17, ByteDance's virtual fashion community "Boiling Silence" issued a shutdown announcement, saying that it would stop operations and services on April 19 due to the company's business adjustment. Until the end of March, users who have purchased virtual clothing through Boiling Silence can initiate a refund request.
Boiling Silence, which was launched in April 2022, was shut down less than a year later. It locates the digital fashion community, introduces virtual fashion-related brands, launches virtual apparel, and hosts digital fashion-themed events. The last update of the WeChat official account stayed on February 24. Also in February, some media reported that PICO, a VR manufacturer under ByteDance, recently carried out a round of layoffs, which PICO said that it only made normal organizational adjustments, the overall proportion was not high, and only part of the business was involved.
Since the advent of ChatGPT, the concept of the metaverse that once swept the global tech circle has gradually cooled. Meta, which is betting heavily on the metaverse, lost more than $13.7 billion last year in its metaverse unit, Reality Labs; At the beginning of this year, Microsoft's VR platform AltspaceVR announced that it would shut down on March 10; Last month, Apple postponed the release of its first mixed reality (MR) headset from April to June.
The media value of Chinese celebrities appearing in the four major fashion weeks
In the past month, hot searches related to fashion week topics have appeared frequently. Whether it is red carpet regulars Zhang Ziyi, Liu Yifei, Liu Shishi or "Xiuba" Liu Wen, He Cong and other supermodels, Chinese stars who have been absent for three years have appeared on the international show again.
In the fashion week that returned to order, the glitz and bustle of Vanity Fair in previous years faded, Chinese stars attended less, and the overall number of shows shrank compared with the past, but it did not attract much attention. According to estimates by social media data tracking and statistics platform Lefty, the 10 Chinese stars who participated in the four major fashion weeks this season collectively generated about $49 million in media value. For example, Xiao Zhan, the spokesperson of Gucci and Todés, created an Instagram account during Milanese fashion and attracted more than 460,000 followers in just one week. Prada spokesperson Cai Xukun also earned $1.37 million in Instagram and $2.2 million in Weibo revenue.
Watson's earnings fell slightly last year
Watsons, which is in a period of painful transition, handed over a commendable report card last year.
On March 16, Watson's parent company, CK Hutchison Holdings, released its FY2022 annual report. Last year, A.S. Watson Group's total revenue was HK$169.645 billion (about 148.4 billion yuan), down 2% year-on-year.
In terms of category, A.S. Watson's health and beauty products segment accounted for 84% of the annual revenue of the retail division, of which health and beauty products in China, Asia, Western Europe and Eastern Europe accounted for 13%, 16%, 45% and 10% respectively. In terms of stores, the number of Watsons stores worldwide decreased from 16,398 in 2021 to 16,142 in 2022. Among them, the number of stores in China decreased from 4,179 in 2021 to 3,836 in 2022, and 343 stores were closed.
Epidemic restrictions have inevitably put pressure on brick-and-mortar stores, with Watsons suspending 590 stores in the first half of last year and more than 1,000 by the end of the year. While offline setbacks, online sales participation has steadily increased, from 27% in 2021 to 40% in 2022. The integrated development of online and offline retail has helped the retail giant improve its ability to resist risks and find accurate target consumers. At the same time, Watsons also attracted public attention because of online drainage activities, and the contradictory and radical approach once damaged the brand image.
(Picture from the Olympic Organizing Committee, brand, WeChat public account, Weibo, Douban)