【Mobile China】In the cold winter of the consumer electronics market, the demand for smartphones industry is weak. According to IDC, China's total smartphone shipments in 2022 were 286 million units, not only down from 329 million units the previous year, but also the first time since 2013 that sales fell below 300 million units. In order to kill a "blood road", mobile phone manufacturers began to do their best. In recent years, we can clearly feel that the mobile phone industry is indeed getting more and more rolled.
In the case of increasingly fierce competition in the mobile phone industry, manufacturers began to roll up wildly, and the new machines launched became higher and higher, charging faster and faster, and memory getting bigger and bigger. This "volume" is not only reflected in product performance, imaging, fast charging, etc., but also reflected in the appearance design of mobile phones.
We can see that the color matching of mobile phones is becoming richer and richer, no longer a single color; The rear lens module has also begun to play with different tricks, with rectangles, squares, circles, and even triangles. But as the products on the market become more and more abundant, the homogenization of smartphones in appearance has also become more serious. If you put out 10 popular models on the market now, it will be difficult for most people to distinguish these mobile phone brands after covering the logo.
In order to enhance the "eye edge" of their own products in consumers, many mobile phone manufacturers choose to launch joint mobile phones. Compared with ordinary products, the appearance of the joint model is more distinctive, and the product is easier to get out of the circle. In recent years, co-branding has also become a trend in the mobile phone circle, and many manufacturers have begun to link across borders. Below, Mobile China will take stock of some uniquely designed joint mobile phones for you.
Samsung Galaxy Z Flip4 Maison Margiela Limited Edition
Of course, the joint crossover cannot miss the fashion circle. In November last year, Samsung and Parisian haute couture Maison Margiela launched the first joint new product created by both parties, the Samsung Galaxy Z Flip4 Maison Margiela Limited Edition. This product is tailor-made for fashion trendsetters who want to express their individuality and make a difference.
Samsung Galaxy Z Flip4 Maison Margiela Limited Edition
The Samsung Galaxy Z Flip4 Maison Margiela Limited Edition body is dominated by Maison Margiela's signature white tone, like a blank canvas, allowing users to play their unlimited imagination on it; With matte finishing, it is more layered.
Martin Margiela has long been regarded as a master designer of deconstructivism, where structures are broken down and recombined to present a unique beauty. On the back panel of the fuselage, we can see a series of delicately designed translucent lines, faintly revealing the internal circuitry, showing Maison Margiela's unique "deconstruction technology".
In addition to the phone itself, this limited edition product comes with a series of customizable essential accessories such as a phone case. The leather cover shows the brand's unique "bianchetto" paint process. On another ring-type silicone case, Maison Margiela's signature digital code is engraved on the surface.
OPPO Reno7 Pro League of Legends mobile game limited edition
As we all know, mobile phones and gaming are two things that are very relevant. Based on this, more and more mobile phone companies choose to co-brand with the current popular games, and it is not uncommon for game and e-sports co-branded devices to be seen today. Previously, OPPO linked up with "League of Legends Mobile Game", using Jinx loved by thousands of players as the source of product creativity and inspiration, and brought OPPO Reno7 Pro League of Legends Mobile Game Limited Edition.
OPPO Reno7 Pro League of Legends mobile game limited edition
Compared with ordinary models, OPPO Reno7 Pro League of Legends Mobile Game Limited Edition is more amazing. The aircraft is based on the super extreme death missile under Jinx's feet when he first appeared, and the packaging box in the shape of the missile is restored one by one, and the rotating buckle design is adopted at the tail of the "bomb", and the mysterious and exquisite design immediately catches the player's eye.
The back shell of the OPPO Reno7 Pro League of Legends Mobile Game Limited Edition adopts the new Shadow Soft Crystal technology, while the design of the Star Ring breathing lamp has also been retained, providing the unique blue and pink lighting effects of the limited edition; It has the iconic lightning bolt logo of League of Legends, and there are 3 looming dark lines on the back cover, symbolizing the upper, middle and lower three ways of the "League of Legends" canyon. Not only that, the back cover frame adopts a blue-violet contrast design, the color scheme is inspired by the red and blue camp duels in the game, and Jinx's signature blue and pink elements are added to bring a stronger visual impact.
This limited edition can be said to be a set, in addition to the mobile phone, there are many accessories, including exclusive custom chargers, protective cases, projectile-shaped packaging boxes, bullet necklaces, which can be described as full of sincerity.
Generally speaking, mobile phone manufacturers and games will make certain optimizations and improvements to the product after co-branding to enhance the experience of the game on the product. OPPO and the League of Legends mobile game team have carried out three joint tuning: flashback, background update and 4D vibration to allow gamers to enjoy a smoother gaming experience.
Honor 80 Pro Three-Body Animation Limited Edition
As a national-level sci-fi IP, "The Three-Body Problem" has a huge amount of traffic and has always been the focus of the Internet. At the end of last year, the long-established animated version of "The Three-Body Problem" was officially launched, and the animation was played more than 100 million times in less than 24 hours on the first day of its launch, which shows its high popularity. Honor also took advantage of this popularity to launch the Honor 80 Pro three-body animation limited edition.
Honor 80 Pro Three-Body Animation Limited Edition
The Honor 80 Pro Three-Body Limited Edition incorporates a lot of elements about three-body animation, and there are classic lines in the three-body from the boot animation, and Honor also specially customized the theme of the three-body to bring users a three-body immersive experience, allowing you to dream back to the sci-fi world of "Three-Body Problem" in a second.
Different from the general co-branded products, the Honor 80 Pro Trisomy Limited Edition does not incorporate too many three-body elements in the appearance of the shape, based on the "Ink Jade Blue" color scheme of the Honor 80 Pro, and retains the appearance design of the Honor 80 Pro as a whole. Although the appearance has not changed too much, the ink jade blue color scheme brings users a more intuitive sci-fi look, simple but not deep.
Realme 10 Pro Coca-Cola Edition
As a world-class IP, Coca-Cola has launched co-branded models with many brands through cross-border cooperation, and continues to export to the trendy cultural circle. It is not only a fat house happy water that has swept the world, but also a heavyweight player in the trend circle. It is no exaggeration to say that humans can no longer stop Coca-Cola from penetrating every corner of life, and now it and Realme have launched a joint version of the mobile phone overseas, and it has also attracted Musk's attention.
Realme 10 Pro Coca-Cola Edition
From the appearance alone, this co-branded mobile phone has a "Coke flavor". The Coca-Cola version of the real me 10 Pro adopts the Coca-Cola theme appearance, the back shell panel adopts a black and red contrast design, one side adopts the Coca-Cola logo, the other side is pure black, and the black and red color block makes the whole phone as vibrant as refreshing soda. The fuselage is made of glass, with a matte imitation metal coating process, and the texture is directly full. Moreover, the camera part of the machine is surrounded by a red circle, which is highly recognizable.
In addition to the outside, the "inside" of the Coca-Cola version of the Realme 10 Pro has also become "Coca-Cola flavor". The system UI interface and lock screen settings of the mobile phone are all Coca-Cola themes, as well as short bells with Coke bubble sound and Coca-Cola-exclusive music, which greatly improves the playability of the mobile phone.
Redmi Note 11T Tidal Current Limited Edition
Speaking of the animation memories of the post-80s and post-90s, "Astro Boy" is definitely listed. Even after so many years, "Astro Boy" still has a high reputation in the world and is an animation big IP that has been popular for decades. In June last year, Redmi x "Astro Boy" jointly customized Note 11T trend limited edition was unveiled.
Redmi Note 11T Tidal Current Limited Edition
Redmi Note 11T Trend Limited Edition is based on Note 11T Pro+, which not only restores the semi-see-through mechanical structure of Astro Boy with high precision, but also customizes the packaging box, manual, theme, boot animation, wallpaper, and Astro Boy elements are full.
From the perspective of appearance design, Redmi Note 11T trend limited edition adopts semi-sheer mechanical image + platinum relief process, various elements color treatment is very appropriate, three-dimensional sense is very strong, classic reproduction of "Astro Boy", the mechanical structure of Astro Boy is highlighted more textured, and the cool design is very good-looking.
Not only that, the Redmi Note 11T Trend Limited Edition has also been customized on the system, with a limited wallpaper screen, an exclusive weather plug-in, a mechanical ICON and a comic charging display, etc., which can be said to be very careful.
Write at the end
Nowadays, cross-border cooperation co-branded mobile phones are not uncommon, the scope of cross-border is becoming wider and wider, and many young people who pursue individuality also prefer these products. Some of the above novelty mobile phones are sold on JD.com, and interested partners can buy them on JD.com. During the Jingdong mobile phone renewal season from March 23 to April 10, everyone also has the opportunity to draw a mobile phone blind box, 99 yuan can randomly get one of the above novel mobile phones, search for "mobile phone renewal season" can be directly reached, can be said to be very cost-effective. Up to now, many co-branded mobile phones have been released, which is the best custom mobile phone in your mind? Or, which IPs do you want mobile phone manufacturers to co-brand?
In addition, in addition to these novel mobile phones, many popular mobile phones have also brought discounts. iPhone 14 Pro, Samsung S23 Ultra, Huawei P50 and many other popular mobile phones can also be purchased in Jingdong to enjoy great discounts, orders placed on March 28, selected popular products will also add "unlimited broken screensaver" service, unlimited maintenance of the front screen + back cover within one year, so that the mobile phone is no longer "afraid of falling".