Douyin officially launched a new app "Qingtao", which is currently version 1.0.4.
The official Slogan is "See Your Love", focusing on "interesting content", "learning more systematically" and "no ads".
According to the application introduction, "Qingtao" is known as a video platform for young people's interest and knowledge, and is a medium-length video related version officially produced by Douyin. Encourage authentic and valuable sharing, interesting and energetic wholeness, and sincere and friendly expression.
The video content in Qingpeach includes digital technology, science popularization, trend sports, culture and art. In addition, it also contains special content such as science and technology talks, new product evaluations, and Chinese and foreign cultural stories, and can be watched continuously.
As shown in the figure below, Qingpeach is mainly medium and long videos, and the video duration ranges from a few minutes to ten minutes, which complements the content of Douyin's short videos. However, green peach also includes short videos of less than 1 minute.
The left is the recommendation column of the homepage of Qingtao, and the right is the recommendation column of the homepage of station B
At the same time, like station B, Qingpeach also adopts the form of double-column information display, and the overall playback interface and content style are similar to station B.
On the home page, users can see the content recommended by the system, click to enter the video and play it, and users can like, comment, collect, share and follow the author of the video.
In the "Discovery" column, users can search for related content by keywords in the top search bar, or search for related videos in the categories set by the system below, and the channel categories in the Qingpeach App are also very complete, including Internet frontiers, scientific exploration, finance, workplace, travel, automobiles, sports, culture and art, cute pets, fashion and beauty, food, song and dance, games and emotions. Further down is the featured content created by self-media creators.
It is worth mentioning that the interface of this app is simple and ad-free, and it can be interconnected with Douyin, namely:
●The modification and display of personal information in Qingtaoli will be automatically synchronized with the Douyin account;
●The followers, fans and follow-up relationship blacklists of Qingpeach users will be automatically synchronized with the Douyin account;
●User-submitted videos will be created and displayed simultaneously between Qingpeach and Douyin.
In fact, it is not surprising that Douyin wants to create an interest knowledge video APP. By the end of last year, the number of short video users exceeded one billion for the first time, and the user utilization rate was as high as 94.8%, and short video has become the second classroom of knowledge popularization.
According to the "2022 Douyin Knowledge Annual Report", Douyin knowledge content continued to grow in 2022, with the number of releases increasing by 35.4%, and the number of live broadcasts of knowledge creators increasing by 72.7% in a single month. More and more knowledge creators in different fields have joined to meet the various knowledge acquisition needs of users.
In particular, Nobel laureates, academicians, professors, etc. have become knowledge disseminators on Douyin. In 2022, 45 academicians and 4 Nobel laureates shared scientific theories and research results on Douyin. There are nearly 400 certified professors on Douyin. In October of the same year, 250 million Douyin users liked knowledge content five times or more, an increase of 44.1% over the beginning of 2021.
Moreover, in addition to supporting watermelon video in the early days, ByteDance has always been eager to achieve a leap in the field of medium and long video, in the final analysis, it is also to retain users, better meet user needs, and occupy and dominate the time of younger users. Therefore, after riding the dust in the field of short videos and quickly harvesting traffic, it is not surprising that Douyin officially launched a knowledge-based medium and long video APP at this time.
Interestingly, at present, long video platforms have increased the code of short videos, and short video platforms have increased the code of medium and long videos, either launching independent APP or increasing support. So the current trend has become, long videos become shorter, short videos become longer.
Of course, this behavior has also attracted user dissatisfaction, such as B station users have previously expressed doubts about short videos squeezing the living space of medium and long videos, worried that bad money will drive out good money, and the original long video UP master will be more difficult to survive. Recently, it was reported that station B is considering completely canceling the display of the number of broadcasts, and instead using data such as "user consumption time" will be beneficial to the UP owner of high-quality content and weaken the weight of short videos such as low-quality title parties. Click on the
Station B or close the foreground playback volume, good thing or bad thing" for details.
In the eyes of everyone, "long and short" eat all can not help B station turn a profit, its foundation is still medium and long videos. The short video, medium and long video are naturally "incompatible", although the long and short videos will not replace each other in the future, but the two sides still have a long way to go.