Tang Lei did not suddenly appear in the live broadcast room.
He once rejected such platforms and "admonished" students in the classroom to "waste less time on them." Until he "hit the wall" again when he introduced the new song.
2004 is regarded by many as the last "golden age" of the Chinese pop music scene, and it was also in this year that "Lilac" swept the streets and alleys, and the singer was Tang Lei. Since then, Tang Lei has ushered in the "trough" after the "top stream". As a person who has had a "top stream" experience, he always has to answer a repetitive question in the next moment: What is it like for a singer to be not red?
This is the "strange circle" that Tang Lei has not been able to get out of for a long time. For a long time, he did not reject, and even once enjoyed the grounded life today. Certain embarrassments are only highlighted when he transforms his identity into a "singer.". Increasingly in need of attention, he cleared unnecessary obstacles for himself, and he decided to "rub" his heat.
"Drawing an equal sign" between "Lilac" and Tang Lei is difficult, but it is not insoluble. He felt that perhaps doing live broadcasting would provide himself with a "shortcut".
【Talking about the return of "live broadcast"】
"Some netizens say that I consume feelings, I sing songs I write, consume my own feelings, I think it is natural. I didn't do anything bad, I just sang. --Tang Lei
Do live broadcasting, first "rub" your own traffic
Tang Lei quickly adapted to the rhythm of the live broadcast room. His style is the same as usual, wearing a white shirt, holding a hair band to pin his hair to the back, holding a guitar and singing. Singing nearly 30 songs a night, this song is comparable to a small singer's meeting, he is tired, but also very enjoyable.
Between singing, he will also connect with the anchors. Some are artists, some are grassroots Influencers. He didn't set a threshold in this regard, and from the moment he chose to broadcast live, he was ready to return to zero and treat himself as a newcomer, because he had only one purpose: to get more attention.
"Some people might think that the object of my connection is a bit low, and I admit it. But even low, he has millions of fans, he must have something different, I can connect with him to increase my exposure. ”
Every night in the live broadcast, Tang Lei inevitably had to repeat "Lilac Flower" several times, at first he took the initiative to sing, and later more at the request of netizens to sing. He felt that since the purpose was to make everyone put "Lilac" and "Tang Lei" on the number, it was nothing to sing it several times.
In order to better "rub" traffic, he also changed his account name from "singer Tang Lei" to "Tang Lei (lilac original song)"
However, this operation also gave some people an excuse to "spray" him. Some people constantly say that he consumes feelings, and he will refute it, but the response is still too weak compared with the question, and later he also wants to open.
"I sing my own songs and consume my own feelings, and I feel that it is natural. I didn't do anything bad. ”
"Do you think I'm not bothered singing Lilacs?" Usually I never sing, and when I sing it, it feels like I'm at work. ”
But there was one thing recently, Tang Lei had to be more truthful. He found that there was a singer who, without his own authorization, re-arranged and recorded "Lilac" and posted it online for paid download. For creators, copyright issues are big deals. Tang Lei was a little angry, and specially recorded a video and sent it to the Internet to explain, and as a result, someone still "sprayed" him "small belly chicken intestine".
Tang Lei's heart would also be uncomfortable, and he turned his head and thought again, some things can't be taken too seriously.
Single-handedly, no signing, no team, only singing, never talking about life, in the past 4 months, Tang Lei's number of fans has risen from 30,000 to nearly 500,000, more than ten times.
He felt as if he had the password to get the traffic. However, the increase in attention has also attracted a number of people to talk about cooperation. Someone told him to take advantage of this wave of heat to quickly liquidate, but Tang Lei refused, and those people mocked him for "having problems with his values."
"I still feel that I am a singer, I want to earn money from my singing, I didn't think about selling anything... But I don't rule out that one day, I will sell things related to my music and songs, but this is not the time. ”
【Talking about "Lilacs"】
"'Lilac Flower' was created in Jinan, I only did one thing, passed it on QQ to some netizens, and then it grew savagely and was red. In fact, I didn't even know what color the lilacs were. I haven't seen it, and I haven't seen it until now. --Tang Lei
Few people know that "Lilacs" was written in Jinan
Strictly speaking, Tang Lei feels that the group of singers who came out of the Internet in 2004, including themselves, can be regarded as the first generation of Internet celebrities.
In 2004, the Chinese music scene was recognized as the "peak" by many later generations.
At the beginning of the new year, a "Fable" turned out to be a song, and Zhang Shaohan opened the curtain with a high and clear voice. Soon, Jolin Tsai's "Love 36 Count" became the background music of the store as a hit. Fei'er Orchestra's self-titled album came out, jay Chou won the best album award for "Ye Huimei", and it was also in this year that he wrote the summer and romance of 25 years old into "Qilixiang". Liang Jingru sang a song about summer, "Ningxia", and the band that harmonized her in the song was called Mayday.
This year, the mainstream music circle continued to exert strength, there is a new force surfaced, after the millennium, the Internet further popularized, a wave of internet songs spread by the mouth of netizens and popular. The "musical phenomenon" is frequent. Dao Lang's "The First Snow of 2002" is sung in the north and south of the river. "Rats Love Rice" and "Song of the Pig" were sung by the people, and "Lilac" was also among them, becoming an indelible part of the youth memory of that generation of young people. That year, Tang Lei was 26 years old.
Over the years, there have been numerous "legends" about the poignant love archetype behind Lilac, and one of the editions has been more widely disseminated because it was published in a well-known magazine.
But all this was denied by Tang Lei. To this end, he also deliberately recorded a video some time ago to illustrate.
It turns out that in the background of the creation of "Lilac Flower", there is indeed a sad love story, but this comes from a personal experience of Tang Lei's friend and not himself. "How much impact can other people's stories have in my heart?" After many years, when Tang Lei talked about this past again, he insisted that the love story was just an "opportunity", and this song contained more of his expectations, his thoughts on the construction of life and love.
"Pure, tragic love stories, but also give people a sense of unfinished feelings. This kind of innocent, unrequited feeling is almost untouchable in real life, so it can give people a greater touch. ”
And there is another point in the "truth" of this creation that is even less well known, "Lilac Flower" was written by Tang Lei in Jinan in 2000. "At that time, I didn't even know what color the lilac was, I had never seen it, and I hadn't seen it until now... It's more of a concept. ”
"At that time, the network was clean, there was no hype, there was no deliberate publicity."
Tang Lei admitted that he only passed a small sample of this song to some netizens on QQ, in addition, he did nothing, "and then it grew savagely, and it was red and messy." ”
"Singers are not red" Tang Lei felt "very good"
"Through this song you created, others have been affected by various influences, and even changed the trajectory of a person's life. The charm of the music is too great, I think it is particularly good, it is a very high sense of presence. This is not to say that it is measured by how much money is made. --Tang Lei
17 years later, the boys and girls who grew up listening to "Lilacs" have passed the age of standing and not being confused. Reminiscing about youth is the reserved program for most of them after pushing the cup for a cup. Tang Lei also got to know them through the live broadcast room.
"Some people know their other half because of "Lilac Flower", and then get married" "Someone found me, must give me a guitar, he said that because he listened to my songs to learn guitar, the first song he learned was "Lilac Flower", he found that he was not this piece of material, so he went to open a guitar factory" "Some people became Taoists for this"...
Tang Lei bluntly said that "it is particularly good", which allowed him to seek a very advanced sense of existence: others have been affected by various aspects through this song, and even changed the trajectory of their lives. He lamented that "the charm of music is too great", just as 7 years ago, he chose to return to college and become a music teacher, there is no ambition, but teaching and educating people is also a kind of satisfaction.
"Sense of existence" is the philosophy of life that Tang Lei has always believed in. When he was in college, he liked to play the piano and sing, so he enjoyed it, and when he was close to graduation, he wrote "Lilac Flower", and he did not expect to become very popular.
Some media once asked Tang Lei, "What is it like for a singer to be not red", and his answer is "very good", because he can live a grounded life.
For music, he believes that he has always maintained his original intention, and even after all these years, the only song he is known to the public is "Lilac Flower". But from another point of view, he at least has a song for everyone to know, and it has become a classic, and his life has not been left blank, and he will feel much more comfortable in his heart.
"Some people say I eat a song for a lifetime, in a sense it is, because this song changed my life. But what is the essential difference between a song, or two songs, or three songs? In fact, it is all about eating by labor. ”
He even explained again that responding to "rumors" about himself on the platform is not because of "trouble", because there is controversy, there is a topic, in order to "go out of the circle". He will be able to gain the right to promote his works and promote the modern music department he has established.
So, want to "turn red" again? Tang Lei felt "no."
He has roughly counted that there are now about 6,000 new songs online every day, and so on, there are 180,000 songs in 30 days, and many songs have just been uploaded, and the updated songs have not been updated before they can be clicked. Therefore, it is necessary to "speak" and "do traffic".
"Turning red" is not something he didn't think about, but his more realistic idea is to build his own audience. Nowadays, music copyright is more and more valued, and niche singers can also have room to live.
[Talk about the "regret" after the explosion】
"I think it's actually an arrangement for life. I don't have any regrets, nothing. Because not all the good things in the world can be taken advantage of by one person. Each of us will have a time to lose. There are also times when you take advantage of others. --Tang Lei
Returning 7 years ago, he has a dual identity
Tang Lei feels that the reason why their group of Internet singers is "short-lived" is to go the old way of making records. When he was young, he always had an obsession that only a record was a singer. "When we came out of the Internet, it was a sign that this era had gone downhill." But looking back now, it was a "directional error."
He admitted that the company he signed at the time was "unreliable": "When I was at the peak of my popularity, my agent immediately bought a car and bought a house in Beijing, and I still went home with two empty pockets for the New Year. ”
First a lawsuit, and then a successful termination, after a long time his mentality slowly calmed down, during which he also missed the opportunity to sign a big record company, so depressed, even depressed. "Because I thought I could have made a big show and made music to make a record, but it turned out to be cheated."
In Tang Lei's view, that period of sudden popularity, he had not had time to "float" before it was over.
If there is regret, there must be. But he was more willing to believe that this was the arrangement of fate.
"I don't think all the good things in the world can be taken by one person. Each of us will have a time to lose. There are also times when you take advantage of others. ”
Seven years ago, Tang Lei returned to his alma mater, the University of Jinan, and was invited by the dean of the Conservatory of Music to establish a modern music major. After living in the city, he occasionally remembered the years when he first went to college, he was a southerner, for the first time in Jinan to feel the change of the four seasons, saw the leaves falling, he felt that Jinan's water and soil were good, nourishing him.
Over the years, he has refused some invitations to music variety shows because he has "no time", just as he is the head of the modern music department, he has to be responsible for many things, very trivial. From the morning, there will be safety meetings, student attendance, and dormitory hygiene, many bits and pieces, everything, and including epidemic prevention and control.
"When I first came back, I may still be like an entertainer, but you see me now, although I am still recognized from time to time, I am more like a teacher." 」
Tang Lei felt that the most "cold" to him was the students in the music department. "Sometimes they annoy me, they think I'm instigating, I'm a very instigator."
New Yellow River reporter: Xue Dong
Editor: Shanshan Zhao
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