Co-founded Hero Sports VSPO, leading the company to grow into Asia's leading esports operator, influencing 2 billion esports players worldwide;
To be the "leading geese" of party building in new formats with attitudes, spread positive energy, and attract young people to chase the light together;
Founded the first 211 University e-sports-related major in Communication University of China, became the first visiting professor in the e-sports industry to be employed by a top university, and his book "Introduction to E-Sports" became the school's official designated textbook and industry classic textbook.
Since 2012, when we started with esports,
Zheng has always "decoded" esports in his own way.
He said, "This way,
I grew and changed with esports,
Always have light in your eyes and love in your heart. ”
responsible
Leading the dissemination of the concept of "green e-sports"
After graduating from Peking University with a master's degree, he joined Accenture, a world-class consulting company, as a consultant, but after entering the "golden period" of business development, he suddenly transformed into e-sports and became the first person behind the scenes to promote the professionalization and standardization of e-sports.
For the wonderful switch in his career, Zheng said:
“
There are curiosity about e-sports, and there are also those who want to change the doubts and incomprehension of e-sports in society. ”
In 2016, Zheng co-founded Hero Sports VSPO and served as the chief operating officer. In the same year, Hero Sports VSPO hosted the KPL (Glory of Kings Pro League). As the general manager of the project, Zheng led the team to help Tencent build the KPL brand from various aspects such as art presentation, project management, and technological innovation. In 2017, the annual number of views of Kings Honor KPL events and content exceeded 10 billion.
Starting from Shanghai, we go to the global market. Zheng Dao innovated the business model of the e-sports industry, and built a comprehensive event operation system such as event production and event investment; Introduce scientific management into the e-sports industry, standardize the industry workflow, and formulate industry standards for the production and broadcast of e-sports events; Combining IT technology with broadcasting technology, pioneering and achieving a number of breakthroughs in broadcast technology, improving the production and broadcast effect of e-sports events; He has led the research and development of 8 invention patents and 13 utility model patents, including e-sports 4K broadcast system, game OB equipment integration architecture, and dual-signal live streaming system.
In February, Hero Sports VSPO received a RMB 1.8 billion cash investment from Savvy Games Group, a subsidiary of Saudi Arabia's sovereign wealth fund PIF. According to reports, Hero Sports VSPO plans to use this investment to promote the research and development and wide application of XR, AR, AI and other technologies in the field of esports, and further upgrade the technology in the content production organization to provide higher quality event broadcasts.
While leading the company to prosper, Zheng Dao has always adhered to the original intention of doing e-sports: to lead the development of e-sports with correct and positive values, so that more people understand that e-sports is not only about playing games, but more importantly, cultivating a positive attitude, fighting spirit and positive values.
“
Everyone can play games, but not everyone can play esports. The core of our concept of 'green esports' is healthy esports and everyone understands what esports is. ”
Zheng said that as the social recognition of e-sports has increased, his sense of responsibility to lead and spread the concept of "green e-sports" more and more intensely becomes stronger.
For example, invite young people in the community to visit the company to understand that e-sports is not only a superficial competition of players, but also a series of contents such as direct broadcasting, business research and development, and content control. Provide club training opportunities for young people who want to become e-sports players, let them understand the most real training status, and make the most suitable choice among multiple options such as e-sports players, e-sports experiencers, e-sports behind-the-scenes workers or not suitable for e-sports, and at the same time correct their perception of one-sided understanding of e-sports as "games".
Have an attitude,
Party building and enterprise development go in both directions
Lingshi Road in Jing'an District is known as the "Cosmic E-sports Center". Hero Sports VSPO is not only a leading enterprise in the industry chain, but also an explorer of the party building of a new e-sports format.
In September 2018, the CPC Shanghai Jing'an District Hero Sports Branch Committee was formally established, and Zheng Wei served as the secretary of the party branch. As a young "old party member" with 20 years of party experience, Zheng Dao gives full play to the strong appeal and political literacy of the "number one" of enterprises and party branches, deeply integrates the red culture of new business enterprises with key businesses such as daily work and live broadcast of events, and continuously enhances the influence of party building of emerging groups. The party branch has grown from 15 members to 28 members.
Faced with how to give full play to the role of grassroots party organizations as a fighting fortress and unite more than 1,000 employees with the "post-95 generation" as the main force of this party building challenge, Zheng Dao's solution path is that party building and enterprise business go in both directions, are inseparable and develop synchronously. Combined with the direct broadcasting of e-sports events, which is a key business of the enterprise, the party branch took the lead in promulgating the Regulations on the Safe Broadcasting of Hero Sports VSPO to establish a safe broadcast mechanism for content. Political security education is a compulsory course before every overseas broadcast. On key issues such as international discourse power and youth value guidance, we have also fully done a good job in training staff through party building.
Chen Yiqing, member of the publicity committee of the party branch, is responsible for the work of enterprise technology modules. She said that since the establishment of a safe broadcast management group under the leadership of the party branch and the implementation of the safety broadcast regulations, everything from a graphic phrase to a large direct broadcast soundtrack, the language specifications, graphic and text specifications in the direct broadcast process of the entire event will be reviewed in an all-round way.
“
In the past, the management of this business was very vague, and if there was a discord in the direct broadcast process, it was impossible to carry out effective emergency treatment in the first place. Now not only are there rules to follow in management, but the sense of responsibility of the entire direct broadcast team has also been significantly improved. Chen Yiqing particularly emphasized that 40% of the party members in the party branch are in the technical department, and they are not only the backbone of the business, but also the "fixed star" of the entire safety broadcast.
The old tradition of "three sessions and one lesson" of party building was also turned over by Zheng Zheng in various forms of "Flower Classics".
“
The rhythm of our party branch is to organize and carry out relevant activities in conjunction with major events in the country, Shanghai or the e-sports industry. ”
Zheng Dao said that young people also have strong patriotic feelings and enthusiasm to join party organizations, and the key is to make them willing to accept them in form.
“
Being an esports company with an 'attitude' is worth following by young people. ”
The party branch of Hero Sports VSPO not only attracts employees, but also exerts more and more "leading geese" influence in the e-sports industry, driving the party building work of other e-sports enterprises to turn around and become stronger.
There is love,
Use esports as a medium to demonstrate cultural confidence
Today, Hero Sports VSPO's business covers Asia, Europe and the Americas, showcasing Chinese culture and Chinese values to the world, highlighting the infinite tension of China's top esports productions. The opening event of the 2020 King of Glory World Champions Cup finals was themed "Autumn Colors of Kawahara, Evening Wind of Reeds", supplemented by scrolls, ink paintings and other distinctive Chinese cultural symbols, so that the world can feel the connotation of Chinese poetry. Zheng said that exporting Chinese e-sports standards to the world, leading the global e-sports culture, and winning glory for the country are the content of the company's overseas business expansion and the responsibility of the enterprise.
“
As a competitive sport, esports pursues a spirit of fair play and exploring limits. It is what we have been doing to hold events in a Chinese way, integrate Chinese traditional culture into the production of e-sports content, and output e-sports content that is positive and healthy, in line with sportsmanship, and reflects cultural confidence. ”
In 2021, the Hero Sports VSPO "Hero Sports Overseas Event Platform Construction" project won the 2021 Shanghai "Chinese Culture Going Global" special support fund. For this honor, Zheng said that the exchange of excellent content not only contributes to the global dissemination of Chinese e-sports culture, but also highlights the development and progress of the times.
“
With the high development of the Internet, more and more digital content has become a carrier representing Chinese culture. The output of a good culture is not simply showing content, it must have an interactive process. Nowadays, e-sports has become a common platform for young people around the world, and exporting Chinese culture through e-sports can make the audience more willing to participate. ”
After becoming one of the performance events of the Jakarta Asian Games, the Hangzhou Asian Games officially announced that 8 game events such as "Honor of Kings" were selected as e-sports events. This is another crucial step for all those who love esports. Similarly, Zheng Dao's dream of esports is also moving forward.
He said that if the hero sports VSPO is well managed, it can represent China in the future to become an important force in the world's e-sports layout; Continuing teaching and academic research, cultivating more outstanding e-sports talents, and promoting the professional and standardized development of e-sports are the two goals we are striving to achieve.
“
To do a good job in e-sports, you must have a passion, but also have the support of professional knowledge, and at the same time, you must be good at growing through learning and practice. Professionalism and growth are the values of Hero Sports VSPO, and also express my love and dreams for esports. ”
Reporter: Xing Beilin
Image: Xing Beilin, Hero Sports VSPO
Editor: Ye Ping