"With dramas to create memes and terriers as the trumpet, tens of thousands of people chasing dramas slowly gather in the turbulence of the Internet, verify each other's identities, and comfort each other."
"Yeonjin, we're going to meet soon, are you looking forward to this day as much as I do?"
On March 10, the Korean drama "Dark Glory 2" was launched as scheduled, and various social platforms were also brushed by "Yeonjin Literature", and netizens welcomed the return of this drama in the unique form of line play.
(Yeonjin plays terrier on Instagram)
"Yeonjin" is the name of the second female number one in this drama, she is the initiator of school violence and the target of revenge carefully planned by the heroine for eighteen years. In the play, the heroine Wen Dongen often begins with "Yeonjina" to describe her state of mind, these three words condense Dong'en's strong hatred for the abuser to dedicate himself to Satan and never die.
And to the audience, it was like the whispers of hell devils to the wicked, with the pleasure of the death knell, and soon, this line spread from inside the play to outside the play, bringing a new trend on the Internet.
(Explanation of the entry "Yeonjin Literature")
"Yanzhen, it's Monday again, I'm really tired from work, you must not understand such self-discipline, right?"
"Yeonjina, the instant noodles I ate today, you must not have eaten it, you haven't even seen it, there is a world of carbohydrates."
Starting with the three words "Yeonjina", accompanied by various sad moments in life, combined with the plot to show irony to Yeonjin's exquisite life of "why not eat minced meat", a complete "Yeonjin literature" has taken shape.
Carefully pushing these words, there is the same interest of collective drama chasing, the crazy joy of catharsis pressure, and the complex cognition of the "wicked complex" under the deconstruction of the meme.
01
"Yeonjina":
From wall-breaking dialogue to cybertree holes
Yeonjin literature, which features the beginning of "Yeonjina", is a carnival of dialogue that spreads from inside the play to outside the play.
The source of the conversation is the anxiety of waiting for an update.
"Dark Glory" as a revenge drama, the explosion and climax are in the "coolness" after "great revenge". In "Dark Glory 1", which was broadcast at the end of last year, the audience followed the heroine's first perspective, experienced the abuse from skin to soul, and witnessed how she grew into a step-by-step chess player, silently ambushing in the dark, showing her fangs and claws to the former abuser.
("Dark Glory" heroine line)
But the episode comes to an abrupt end when she is about to fight back and catch her nets. The audience's excited appeal with the gradual accumulation of the plot was not fully satisfied, so they had to imitate the tone of the Chinese of the play to call "Yeonjin" in the long time of waiting for the update, which not only vented his anxiety about not seeing the play, but also created a social code.
(Netizens urged by playing terriers)
I have passed you by among tens of millions of people, but as long as you leave a sentence of "Yeonjina" in the comment area, I know that you are a "family" who shares the hunger and thirst of chasing and worrying about the hidden dangers of the end with me.
With drama memes and terriers as the trumpet, the army of thousands of people chasing dramas slowly gathered in the turbulence of the Internet, verifying each other's identities and comforting each other.
Sometimes this kind of sympathy triggered by like-mindedness will solidify into a grassroots force that confronts authority and rules under the catalysis of external forces, defending each other's legitimate drama consumption demands.
As Henry Jenkins realizes in Text Poachers, "Far from being an unconscious addiction, fans emphasize the rights they can exercise over the texts of mass culture that become the raw material for their own cultural production and the basis of their social interactions." ”
And when media producers or other external forces try to block or destroy the ideal original text, fans will also be driven to vent their dissatisfaction and fight injustice, driven by defending their sense of belonging.
(A fan of a drama posted his appeal on Weibo)
The anonymous community of the Internet platform provides a stage for the appearance and expression of fans' self-awareness, mixing their emotions in the meme activities of ideal texts, amplifying the weak voices of individual fans through poisonous rapid spread, and also turning them into "beacon" signals calling on more people to join.
For example, the criminal investigation drama "Guangyuan" broadcast at the beginning of this year, because the adapted original work involves sensitive themes, the platform has no news after eight episodes were hurriedly launched, and while fans scratch their ears and scratch their cheeks and wait, they also urge the platform and the drama party to resume updating as soon as possible through the form of self-confessing "yuans" and memes of the series.
(Fans of the "Yuansang" drama in the Super Drama episode)
Although the fans of "Dark Glory" are not like "yuanshi", they have watched the famine of the last meal without the next meal, but they are also a little uneasy under the experience of chasing dramas at the end of many Korean dramas. Therefore, the call of "Yeonjina" is also a curse-like admonition to the drama.
After the broadcast of "Dark Glory 2", the plot that lived up to expectations and the heartiness of the enemy rekindled the audience's obsession with the drama, coupled with the screenwriter's further fullness of the image of Yeonjin's evil woman, the identification of the role replaced the anxiety of chasing, and became the fuel for the circle-breaking spread of "Yeonjin Literature".
(Another fire line in "Dark Glory")
If the previous film only inflicted evil deeds on the heroine's painful memories, Yeonjin was pure but fragmented, this one highlights the "innocence" and "nature" in Yeonjin's malicious background by exposing her ugly face layer by layer.
She will stop at nothing to wipe out the mud that splatters her crown, push girls she wears the same clothes off tall buildings, or kill small group of co-ops who threaten her – just to maintain her pride in being above others throughout.
She also never finds unnecessary reasons for her evil, because she is not bound by a sense of morality, and simply practicing arrogance is her philosophy of survival.
("Parasite" rich crowd portrait)
Yeonjin's origin gave her the capital to "crush" everything in her dealings with people, and she was raised as a little beast "proud of evil" in enjoying "crushing" and maintaining the purity of "crushing".
It's like the line from the movie "Parasite" "The children of rich people don't even have folds in their clothes, money is an iron, and all the folds are scalded flat." "Yeonjin is inseparable from a world without folds, and never tries to understand ordinary people who are full of wrinkles and get up early and greedy.
(Yeon-jin confronts Dong-eun)
So when the adult Moon Dong-eun returns and the two face off for a showdown, Park Yeon-jin's psychology is more surprised and ridiculous than fear.
She can't read Don's motives for revenge, but wonders why a slum child doesn't follow the set end given to her by this society and becomes a maid or maid at the bottom, but gambles everything like a delusional disorder to take revenge.
If the high-spirited villain in "Crazy" will make people have a trace of redemption expectations of "the prodigal son will not change his gold" because of his humiliating and helpless origins; Yeon-jin-style villains make people stand firmly on the side of Moon Dong-eun, only hoping to bring her to justice and taste the consequences of their own evil in the mud dust.
(The end of Yeonjin's imprisonment)
And the lines of such a dialogue as "Yeonjina" happen to have a peculiar charm that blurs reality and plot. Similar to the "Tell Lao Mo, I want to eat fish" in the comment area of "Crazy" when it was a hit, the audience seems to be possessed by the characters in the play, obtaining a golden finger in parallel time and space, and has the power to participate and change.
"Yeonjina" also finds a passage for fans to cross the dimensional wall, and a continuous whisper echoes from this end of the screen in the ears of every evil person in the play, making them sit still and have nowhere to hide.
(Fan "Yeonjin Literature" made a terrier)
"Yeonjina, have all your dreams come true? I'm going to keep moving bricks soon, and you can't feel that feeling. ”
When this meme fermented rapidly on the Chinese Internet, "Yeonjin Literature" broke through the restrictions of drama memes and upgraded to a "cyber tree hole" for netizens.
Many people began to complain about the various little things that happened in their lives in the form of "Yeonjin body" like a diary, tears stacked with bitter smiles, collapse and banter. This is easily reminiscent of the "mad literature" that repeatedly swept like a tornado, and in the eyes of passers-by, the same hysteria, the same ignorance.
(Yeonjin-style madness meme)
But unlike Mad Literature 1.0 and 2.0, the hysteria of "Yeonjin" has concrete objects and plot support, and symbolic mockery under pure emotional expression, instead of punching and kicking in the wilderness and air.
The rich people represented by Yeonjin who live exquisite lives and have eyes above the top imply adult fairy tales of uneven flow of social resources, and are also the source of pain for many migrant workers who are diligent but unable to turn over.
Therefore, the emotions vented at Yeonjin no longer flow to the void, but directly point to the boulders that keep rolling down in front of them and the peaks that cannot be climbed farther away.
02
Yeonjina,
Can the "evil woman mentality" save mental internal friction?
Just as most symbols are inevitably deconstructed and alienated in the process of spreading, "Yeonjin Literature" gradually dissolves its hatred born out of the series, and becomes a commoditized symbol and a traffic code for harvesting leeks in the wave of jokes.
Some people began to analyze Yeonjin's outfit and makeup on social platforms, and some people combined Yeonjin's character characteristics of "doing evil to the end and never reflecting" to package it as "poisonous chicken soup" that opposes self-PUA and treats internal consumption.
(Marketing number "Yeonjin Thinking" notes)
Yeonjina, with an "evil woman mentality" like you, can it really cure my mental internal friction?
Mental internal attrition is commonly expressed, similar to two little people living in the brain who are always fighting, while wanting to do something, but unable to act from time to time, and after wasting time, they fall back into unexplainable guilt and self-blame.
Excessive thinking "rumination" allows mental internal attrition to self-imprison the maze and torture themselves.
Therefore, in a sense, the "Yanzhen mentality" advocated by the marketing number can indeed make people temporarily solve mental internal friction. For example, even if she does something wrong, she will always look righteous, and will not desperately prove that she is not wrong, but will only backhand accuse others of being wrong, and get rid of the sticky moisture of "finding reasons from yourself in everything" through the transfer of negative emotions.
(Marketing number teaches netizens to learn the advantages of Yeonjin)
For example, Yeonjin never says to herself "I don't deserve", she wants to be a good wife and mother, marry a rich and powerful husband, she is committed to disguising herself as a vase, using marriage as a means to cross classes, she never thinks that she is not worthy of these, but how to seize opportunities and achieve her goals.
These words seem to be very reasonable, but they are based on the erroneous logic of "it is better to blame others than to complain about yourself", which blurs the root cause of the problem caused by mental internal attrition.
(Yeon-jin's mother educates her daughter "famous scenes")
Yeon-jin grew up in a favorable social environment, and her lack of concern was based on the premise that someone would always pay for her with financial resources and rights. If she kills someone by mistake, the forces of the police department will help her erase the evidence of the crime; She is a malicious bully, and her mother will use money to help her settle everything.
As analyzed earlier, she has a fearless "iron" in her hand that can smooth out all wrinkles, even if it burns others, there is no need to worry about legal sanctions. But if Mount Tai collapses and power falls, Yeon-jin's "evil woman mentality" will have no soil to nourish her, and the sin cannot be transferred, and she will fall into more inextricable internal friction and entanglement.
(Yeonjin's mother and daughter are both imprisoned)
Just as many people always misunderstand Sartre's famous saying that "others are hell", thinking that others are the culprits that cause their own bad situation, and only by excluding others and putting self-interest first in everything can we stifle all obstacles and achieve self-fulfillment.
But in fact, "the other is hell" conveys a dialectical philosophy of existence, in which the subject and the object are originally two sides of the same body.
"If you can't treat others right, then others are hell for you; If you can't treat the judgment of others correctly about you, then the judgment of others is your hell", the existence of others is not sin, and your wrong attitude towards others will turn into shackles that bind yourself.
("Others are hell" popular science)
From this, "others are hell" ultimately points to the most important meaning: if you can't treat yourself properly, then you are also your own hell. ——"Not being able to treat yourself correctly" is the real problem that people under mental internal consumption really need to solve.
In "Keeping the Dialogue", teacher Yu Hua shared the pain of mental internal friction when writing, and pointed out the positive aspects of "hoping to do better" contained in internal friction.
(Screenshot of Mr. Yu Hua's interview)
In other words, internal friction stems from self-awareness, but it is also trapped in self-awareness. We have the desire to push ourselves to a higher place of progress, but we cannot accept the gap in reality and the limitations of objective conditions, so we stop moving forward in self-pity.
And the reason why videos like "It's okay to be an ordinary person" can heal people with mental internal friction is that they learn how to look at their situation with an optimistic attitude, fearless of the outside world's gaze, and accept their true selves.
Although the word "internal consumption" contains exhaustion, the value background is still positive and bright; Although the word "evil woman" sounds painful, it will pull people into the abyss of selfish and indifferent depravity.
(Image from the Internet)